For 24 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school in an environment that allows their self-esteem to grow and flourish. The Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to the specific needs of each program.
Breakfast Club of Canada brings together hundreds of thousands of children and volunteers who connect every morning over breakfast. Thanks to its 24 years of experience, the Club has developed a robust network of national brand partners as well as a roster of inﬂuencers. Breakfast Club of Canada is looking for candidates who are ready to engage and innovate in all areas of their fields of expertise.
INTERESTED IN GETTING INVOLVED?
The Breakfast Club of Canada is looking for a Marketing Director who will be an active participant in bringing our mission to life, developing the notoriety of our brand and increasing our donors’ sense of belonging. The chosen candidate will oversee donation growth and improve donor experience. In collaboration with all stakeholders, the Marketing Director will promote the Club’s mission. They will also develop innovative and efficient positioning strategies in partnership with the marketing and communication departments. The Marketing Director will work closely with the Communications Director and both will be supervised by the National VP of Marketing, Communications and East Government Affairs.
1. Develop and deploy marketing strategies, mainly digital, to improve donor loyalty, growth and donation attractivity:
Develop and deploy web marketing, social media, events and promotional strategies
Develop donor segments aligned with donor needs and identify target segments
Develop innovative digital campaigns
Oversee the implementation of marketing campaigns on various platforms
Define and implement sales strategies for different types of donors
Manage budgets and deadlines
Analyze the marketing campaign’s economic benefits
2. Guide, manage and supervise the Marketing team:
Collaborate with, develop and empower the team
Ensure work flow efficiency
Drive team performance and optimize member strengths
Negotiate contracts with firms and prepare proposals
Ensure efficient collaboration with external collaborators
3. Participate in business development:
Monitor trends, risks, opportunities and best practices
Contribute to value proposals and positioning of the cause, according to targeted customer segments
4. Maximize data integrity in our donor database:
Ensure the relevance and accuracy of our database in collaboration with the Database Coordinator
Manage donor data and optimize its use
5. Act as a marketing expert for the National VP of Marketing, Communications and East Government Affairs:
Analyze and present digital campaign data and donation results
Monitor and make recommendations aligned with new marketing and technology trends
Present team results and be proactive in terms of potential improvements
University degree in Marketing
A minimum of 7 to 10 years’ experience
Proficiency in both French and English
Knowledge of Microsoft Office Suite
Skilled in relational and digital marketing
Team management skills
Knowledge of philanthropic environments, an asset
The selected candidate will work from the Boucherville office and be required to pass a security check.
Starting date: as soon as possible.
Please send your resume and cover letter by email at firstname.lastname@example.org. Only selected candidates will be contacted for an interview.
Why should you work for the Club?
To be part of a passionate team, focused on collaboration
To be part of a diverse ecosystem that engages many stakeholders
To work in a friendly atmosphere
To immerse yourself in a culture where focus is placed on the well-being of children and based on the human values of integrity, community and empowerment
To participate in a mission that is large in scope “nurturing the potential and health of children, and giving an equal chance of success to all kids, one breakfast at a time”
For benefits such as: group insurance plan, pension fund, monthly cell phone allowance, parking, development opportunities, etc.