The first time John Arnone, public relation director at Mitsubishi Canada, heard of the Breakfast Club of Canada, he was simply amazed by all the work done in the schools to help kids. In a documentary on Carey Price, he saw the all-star goalkeeper serving breakfast to children in his community. That is precisely when the great adventure between the Club and Mitsubishi started.
With Patrick Renaud, regional manager for the Quebec province, they worked with us to create a strong partnership that puts our children in the center of it.
For these 2 dads, children need to rely on people they trust, that are connected to their aspirations and dreams. They really need that to grow. The Breakfast Club of Canada fulfills this necessity, especially for our kids living in not-so-easy conditions.
Their conviction? To mobilize an “army of people” formed by 1,200 employees, all dads, moms, sisters and brothers, motivated like never before to show that Mitsubishi and their staff are devoted to our kids’ future. How, by making sure all kids start their day with a filled belly, and by developing greener cars to ensure our planet’s health.
Over the next few years, 91 dealers all across Canada will unite to make our cause top of mind. For Patrick Renaud, the Club MUST be part of the top causes recognized by the public. It’s a matter of helping more kids in need!