General Mills and the Breakfast Club of Canada have been working together to change lives since 1997. As a socially engaged company, General Mills has pledged to help families and children make better health and fitness choices. Every year, they generously provide thousands of boxes of cereal to children across the province and act as a financial partner for other breakfast programs in Canada. General Mills via their international grant program has been providing funding to open and sustain 9 First Nation Metis Inuit schools across and other community initiatives in Canada since 2011. Additionally, the Club has benefited from funds generated by vendor programs at Walmart.