When you don’t eat breakfast, you’re missing out on much more.

Breakfast is much more than just a meal

For too many children, the day still begins without breakfast.

For more than 30 years, Breakfast Club of Canada has been working to ensure that every child has access to a nutritious breakfast at school and an equal chance of succeeding.

This school year, you can make up for what they’re missing.

Image vidéo de notoriété campagne de la rentrée 2026

https://youtu.be/tjJOiNlxnnc

81% of parents report a positive impact on their child

“Students are excited to be at school in the morning and look forward to breakfast to start their day. They seem more excited to learn after they have eaten and participate more actively in the classroom.”

What breakfast changes, beyond the plate

It’s also :

The energy needed to grow, learn and have fun.

The ability to focus, keep up in class and participate fully.

Self-confidence and the feeling of being ready to have a successful day.

A mom tells us how this has made a difference for her child.

Read her testimonial

Jeune enfant avec son petit déjeuner nutritif

At the start of the school year, your donation counts double

To mark the start of the school year and through October 31, the MTY Foundation will match every donation.*

Your $20 donation will become $40, or the equivalent of one month of breakfast at school for one child.

*Up to $50,000.

Double your impact

Visuel animé enfant triste avec plateau déjeuner vide et heureux avec un plateau déjeuner complet

A small gesture at the checkout, A big impact!

Would you like to contribute in another way?

Next time you visit Costco or Walmart, add a donation right at the checkout. Together, let’s provide more breakfasts for the children in your community.

Costco: August 31–September 6, 2026.

Walmart: