BACK TO SCHOOL 2025

We Believe in Breakfast!

Banner campaign back to school 2025 - Breakfast Club of Canada Banner campaign back to school 2025 - Breakfast Club of Canada

More than ever, hunger is following children back to school

This school year, more children than ever will start their day on an empty stomach. The upcoming year promises to be particularly challenging as demand for breakfast programs is rapidly increasing, food costs are skyrocketing and food insecurity now affects one in three children. 

At the Club, we believe every child deserves a nutritious breakfast to learn, focus and thrive. That’s why, now more than ever, we’re counting on our community’s support to help give them an equal start to the new school year. 

Together, let’s believe in the power of breakfast. 

Make a difference
Back-to-school 2025 campaign – fruits arranged to represent a sad face.

Double your impact

Every donation made during the campaign will be doubled thanks to our partners, the MTY Foundation and Les Producteurs de Lait du Québec, until October 31, 2025.  

A unique opportunity to double your contribution and support the well-being of children in your community. 

Logos of MTY Foundation and Les Producteurs de lait du Québec – partners of the 2025 Back-to-school campaign.

Donate today
Back-to-school 2025 campaign – smiling child enjoying a healthy breakfast apple.

I believe in the power of breakfast

Because breakfast can transform a child’s future by offering: 

  • Nutrition and variety to satisfy hunger 
  • The energy to learn and concentrate in class  
  • A warm welcome in a caring and inclusive environment  
Back-to-school 2025 campaign visual – breakfast plate with fruit, cheese, and bread

We believe in breakfast! Do you?

Visuel video - We Believe in Breakfast https://www.youtube.com/watch?v=4UkQRLjYMIw

Hunger hits classrooms across Canada

For millions of children across Canada, the start of the school year also marks the return to a harsh reality: starting the school day on an empty stomach. Breakfast Club of Canada is calling on Canadians to join this movement of solidarity and believe in the power of breakfast. 

Visuel campaign back-to-school 2025, empty plate

Thank you to our major in-store partners