Montreal, February 26, 2021 — A whole new breed of fundraiser made its debut on Saturday, when Breakfast Club of Canada connected virtually with the community as part of a unique online charity event. Canadian platform fundky.live gave audiences the chance to tune into live game action and even have a real-time impact on how things played out on screen. For every donation, spectators received points they could redeem to introduce specific items or monsters into the game. This is the first time this kind of fundraiser has ever been held in Canada.

For the occasion, gamer MsSekky settled in for a 12-hour Minecraft marathon to benefit Breakfast Club of Canada. Spectators could either sit back and watch the adventure unfold or actually get involved by making a donation. In exchange for their contribution, they could influence what happened in the game, for example by purchasing a sword for MsSekky or sending in zombies to keep her on her toes. The initial fundraising target of feeding one child for one year was reached only an hour into the event.

“I had such a great time. Twelve hours of gaming may seem like a lot to some people, but when you’re in it and you have no idea what’s coming next, it just flies by,” said MsSekky. “What I really love is that everyone got into the experience. People who had never played Minecraft in their life were sending me zombies. I would definitely do it all over again.”

The ultimate goal was to raise enough money to feed as many children in Canada as possible, based on the fact that it costs $495 per child per year to run a breakfast program. All proceeds went straight to the Club, and a charitable receipt was automatically issued to donors.

“I decided to do this for the Club because I believe in the importance of education. When children start their school day on a full stomach, there’s a better chance they’ll do well, and that’s amazing,” said MsSekky. “I used to go to a program like that myself back in elementary school. I remember really enjoying it. I have some wonderful memories of those times, so I’d like to make sure that children today can have that same experience in their life.”

To watch a replay of the event: https://fundky.live/en/stream/260/the-fuffle-squad-brickfest.

Initial goal: $495

Total raised: $2,519

• 800+ breakfasts
• 500% more than planned

All to help Breakfast Club of Canada.

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.

 

About MsSekky

MsSekky is a Canadian gamer in the Twitch community. She chose to give to Breakfast Club of Canada because she herself received support from a breakfast program when she was younger. She is committed to doing her part to give back. https://www.twitch.tv/mssekky

 

About Fundky LIVE

Fundky.live is the first Canadian platform for online live fundraising (charity streams). Fundky.live makes it possible to live-stream content from YouTube, Twitch and Zoom while collecting donations online in real time. Fundky offers virtual auctions, peer-to-peer campaigns, third-party campaigns, ticket sales and other fundraising products via a single, interconnected suite, enabling a seamless experience for charitable organizations and donors. Fundky is a product of ODE Technologies Inc. Learn more at fundky.com or follow Fundky on Facebook, Instagram, LinkedIn, YouTube and Twitter.

 

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For more information and interview requests:

Nathalie Rochette

Communications Director

Breakfast Club of Canada

nathalie.rochette@breakfastclubcanada.org

514-404-5660

 

Jade Bourdages

Managing Director

ODE Technologies – Fundky

jade.bourdages@odetechnologies.com

514-294-6166