Behind the scenes at Goodfood is a team of big-hearted entrepreneurs. They have partnered with the Club since 2017, donating more than $153,000 to date. And that’s just the tip of the iceberg. For nearly three years, a group of Goodfood employees has been volunteering every week at a school in the Saint-Henri district of Montreal to prepare and serve breakfast.

Goodfood CEO Jonathan Ferrari was kind enough to answer some of our questions at one of these weekly volunteering gigs. Here is what he had to say.

Why is Breakfast Club of Canada a cause you feel strongly about?

In Canada alone, hundreds of thousands of children go to school every morning without breakfast. At Goodfood, we’re committed to the well-being of all Canadians, and this starts with food accessibility.

Early on, my fellow co-founders, Neil Cuggy and Raffi Krikorian, and I decided to partner with an organization that shared these values and gave back to the local community. Breakfast Club of Canada was a natural fit.

For every box purchased, Goodfood contributes to a nutritious meal to a child in need in a school located within a community we serve. A nutritious breakfast has a significant impact on a child’s ability to focus in class and gives them the fuel to achieve their dreams.

“We believe that every Canadian should have access to nutritious and tasty meals, which is why we personally volunteer at Breakfast Club of Canada and why we encourage our team to do the same.”

Why is it important for you to volunteer?

We believe that every Canadian should have access to nutritious and tasty meals, which is why we personally volunteer at Breakfast Club of Canada and why we encourage our team to do the same.

Volunteering gives us an opportunity to give back and connects us to a cause that is close to our hearts. It unites us in a common goal and a shared experience, fosters personal development and brings us together as a community.

“Volunteering with Breakfast Club of Canada is an incredible, transformative experience that I would recommend to anyone. From the relationships with the coordinator to the available activities to the balanced breakfast shared with peers, you can see the positive effect that the program has on the kids.”

What has really hit home for you over the past two years of volunteering with the Club?

Volunteering with Breakfast Club of Canada is an incredible, transformative experience that I would recommend to anyone. From the relationships with the coordinator to the available activities to the balanced breakfast shared with peers, you can see the positive effect that the program has on the kids.

There’s really nothing quite like seeing the smile on a child’s face when they grab a tray full of healthy cereal, fresh fruit and yogurt and go sit with their friends to have a good time before the school day begins.

“The volunteering program has been a resounding success and helped bring further awareness to the issue by connecting the Goodfood team to the cause.”

Why is it important for you to see your employees give back to a cause?

We’ve been rolling up our sleeves (myself and the other co-founders included) and helping out in the kitchen preparing and serving healthy breakfast options at local school breakfast programs for a few years now. We feel that it’s important to lead by example to encourage our team to get involved in this incredibly rewarding experience.

The volunteering program has been a resounding success and helped bring further awareness to the issue by connecting the Goodfood team to the cause.

What would you say to other companies who are thinking about getting involved with BCC?

Even the smallest action can have a positive impact on someone’s life. This year, take a bit of time out of your regular morning routine to spread some positivity and joy in the form of granola, yogurt and orange slices (or any of the other delicious options served up!).

We encourage you to get involved with Breakfast Club of Canada and make a difference in your local community — one balanced breakfast at a time.

Thank you, Goodfood, for giving back to children across Canada!