Founded in 1994, Breakfast Club of Canada is a not-for-profit organization dedicated to providing services and funding to school breakfast programs across the country. We work with partners from all sectors to deliver a high-quality national school food program. Together, we create a nurturing environment, where children and youth can access the nourishment, they need to succeed and flourish. Our organization has grown tremendously over the years, but our desire to see children thrive has remained constant.

JOB DESCRIPTION

Reporting to the Senior Branding, Web and Advertising Advisor, the Digital Marketing Specialist acts as an expert advisor for the Club’s digital ecosystem. He or she is responsible for the strategy, development, and optimization of web platforms and paid campaigns (SEM, SEO, social media, content marketing). Analytical, independent, and results-oriented, the person uses data to maximize performance, search engine optimization, and conversion, working with internal teams and external partners to support the Club’s growth.

MAIN RESPONSIBILITIES

Planning and strategy

• Work with agencies and internal teams to plan, create, and roll out multi-platform digital campaigns.
• Contribute to the definition and allocation of the media budget according to objectives and channels.
• Act as a point of contact for digital consultations and build strong relationships with internal and external stakeholders.
• Monitor projects, budgets, and timelines.

Analysis and performance

• Produce detailed performance reports and make strategic recommendations.
• Rigorously monitor dashboards and analyze key indicators (CPC, CPA, CTR, conversion rate, etc.) to optimize performance.
• Manage tracking tags and conversions (Google Tag Manager, GA4, Meta Pixel, etc.).
• Prepare and present monthly or quarterly reports on the performance of various platforms and digital campaigns.

Optimization and user experience

• Optimize and maintain the performance of SEM and SEO accounts.
• Collaborate with content, web, and editorial teams to ensure campaign consistency and effectiveness.
• Support improvements to the user journey and landing pages to increase traffic and conversion rates.
• Constantly monitor trends, algorithms, and best practices in digital marketing.

SPECIFIC QUALIFICATIONS

• University degree in marketing, communications, e-commerce, or a related field.
• 3 to 5 years of experience in digital marketing, including paid campaign management.
• Excellent knowledge of advertising platforms (Google Ads, Meta Business Suite, etc.) and understanding of Google Analytics 4 and conversion tracking.
• Proven ability to interpret data and optimize performance according to objectives.
• Good knowledge of SEO and web best practices.
• Experience with WordPress (an asset).
• Knowledge of Salesforce (CRM), SEMrush, Looker Studio (an asset).
• Fluency in written and spoken English and French (French is the working language at the BCC head office, and English is the working language for regular meetings and documents involving co-workers outside of Quebec and for dealings with many suppliers).

PERSONAL QUALITIES

• Adherence to Breakfast Club of Canada values.
• Autonomy, initiative, and results-oriented.
• Analytical mind, thoroughness, and attention to detail.
• Organizational skills and ability to manage multiple projects simultaneously.
• Strong interest in teamwork.
• Curiosity and willingness to innovate in a constantly changing environment.

WORK CONDITIONS

• Permanent, full-time position (Monday to Friday).
• Flexible hours.
• Summer work schedule.
• Vacation and personal leave days.
• Paid day off on your birthday.
• Group insurance plan.
• Access to telemedicine services.
• Group RRSP with matching employer contributions.
• Employee assistance program.
• Employee recognition program.
• Health and wellness program.
• Professional development program.
• The selected candidate will work in hybrid mode (from the Boucherville or Vancouver office and remotely from a Canadian city).
• Start date: As soon as possible.