Senior Relationship Marketing & Digital Platforms Advisor

Breakfast Club of Canada is looking to hire a Senior Relationship Marketing & Digital Platforms Advisor to play an active role in major fundraising campaigns and contribute significantly to the organization’s Canada-wide growth.

Reporting to the Communications & Marketing Director, the selected candidate will be responsible for developing and implementing relationship marketing strategies, working closely with Marketing, Communications and Philanthropy team members. This person will also contribute to various projects designed to advance the digital platforms that are the backbone of the Club’s operations. The successful candidate will supervise a Communications & Marketing Coordinator.

 

MAIN RESPONSIBILITIES

Relationship marketing

  • Contribute to the execution of the annual marketing plan.
  • Develop and implement donor acquisition, retention and engagement strategies.
  • Create online and offline donor acquisition strategies based on established donor personas.
  • Identify donor segments and create automated processes catering to each segment.
  • Work with the Marketing team on a cohesive content strategy aimed at stimulating engagement and meeting the needs of donors.
  • Strive to continuously enhance the donor experience through newsletters, mass mailings, the CRM system and other key distribution channels.
  • Analyze data and make it meaningful and actionable for the Marketing, Communications and Philanthropy teams in delivering on strategic objectives.
  • Establish KPIs and the mechanisms required to track them (dashboards).
  • Keep tabs on best practices in relationship marketing and trends in digital platforms and fundraising.

Digital platforms

  • Contribute to the strategic development, update and rollout of various digital platforms.
  • Lead the Salesforce CRM ongoing development project.
  • Spearhead the project to set up the custom Fundky fundraising platform.
  • Contribute to updates to the website (online forms).

 

SPECIFIC QUALIFICATIONS

  • University degree in marketing, e-commerce or business administration.
  • Five or more years of experience in the marketing field.
  • Complete fluency in written and spoken French and English.
  • Advanced proficiency in Microsoft Office applications and ability to learn new applications quickly.
  • Proven experience working with an email distribution platform (Marketing Cloud, Mailchimp).
  • Experience working with a customer relationship management (CRM) system, ideally Salesforce.
  • Skill in creating and deploying marketing strategies.
  • In depth-knowledge of relationship marketing.
  • Familiarity with the non-profit sector, an asset.

 

PERSONAL QUALITIES

  • Adherence to Breakfast Club of Canada values.
  • Excellent communication skills.
  • Ability to analyze and manage complex data.
  • Strategic mindset.
  • Donor-centric focus.
  • Ability to prioritize and multitask.
  • Resourceful self-starter with the ability to take initiative.
  • Creative and results-oriented.
  • Collaborative team player.

 

WORK CONDITIONS

  • Permanent, full-time position, Monday to Friday.
  • Flexible hours.
  • Summer work schedule.
  • Competitive salary.
  • Vacation and personal leave days.
  • Paid day off on your birthday.
  • Group insurance plan.
  • Access to telemedicine services.
  • Group RRSP with matching employer contributions.
  • Employee assistance program.
  • Employee recognition program.
  • Health and wellness program.
  • Professional development program.
  • The selected candidate will work remotely from a major Canadian city or as part of a hybrid telework arrangement through the head office in Boucherville, Quebec.
  • Target start date: As soon as possible.

 

 

TO APPLY

Please email your résumé and cover letter to CV@breakfastclubcanada.org. Only selected candidates will be contacted for an interview.

Breakfast Club of Canada promotes employment equity and welcomes applications from all qualified individuals.

Programs Coordinator

Breakfast Club of Canada is currently looking to hire a Programs Coordinator. Reporting to the Programs Advisor, the person hired for this position will ensure that children receive two elements required for growth and learning: a nutritious breakfast and an environment that fosters self-esteem. To do so, this person will be responsible for supporting schools and regional partners as well as building capacity in schools and communities through collaborative program development. The successful candidate will build proximity across the assigned region and will develop and implement projects to improve food access for schools and communities, as well as develop new and relationships with key stakeholders.

 

Breakfast Club of Canada promotes employment equity and welcomes applications from all qualified individuals.

 

MAIN RESPONSIBILITIES

  • Develop and maintain meaningful relationships with key stakeholders in the assigned region and facilitate collaboration to strengthen programs, build capacity and increase food access in schools and communities to run quality breakfast programming and maximize impact
  • Regularly visit breakfast programs and regional partners to support program development and assess individual program needs
  • Coordinate new school onboardings; facilitate needs’ assessment, equipment orders, food donations, etc.
  • Develop and execute initiatives to improve the quality of support provided by the Club to partners
  • Support in the development, tracking, and reporting on KPIs regarding service levels and local impact
  • Report information and analyze data concerning local and regional support
  • Facilitate the initiatives of other Club departments that involve programs (Philanthropy, Communications-Marketing, Government Relations, etc.) including facilitating program visits for applicable donors
  • Support colleagues to enhance relationships within school communities and facilitate collaboration
  • Perform other duties as required to ensure the smooth functioning of the team

SPECIFIC QUALIFICATIONS

  • College/vocational diploma or attestation in a related discipline
  • Minimum of 1 year experience
  • An equivalent combination of education and relevant experience will be considered
  • Strong understanding of and experience working with diverse cultures and communities, in remote, rural and/or urban settings
  • Experience in community development and stakeholder engagement, an asset
  • Experience working with Indigenous communities, an asset
  • Experience working with or in the not-for-profit sector, an asset
  • Proficient in Microsoft Office and plus database experience
  • Must have a valid driver’s licence and have access to a vehicle

PERSONAL QUALITIES

  • Subscribes to the Club’s values
  • Ability to develop and maintain strong relationships with various groups of people and stakeholders
  • Facilitation and presentation skills (in person and/or virtual)
  • Collaborative spirit as well as the ability to work effectively independently and lead projects, when necessary
  • Autonomy, resourcefulness and aptitude for problem-solving
  • Keen planning, priorities and organizational skills

 

WORK CONDITIONS

  • Permanent, full-time position
  • 40 hours/week, Monday to Friday
  • Flexible schedule throughout the year
  • Summer hours
  • Competitive salary
  • Vacation and personal leave days
  • Paid day off on your birthday
  • Group insurance plan
  • Pension plan with matching employer contributions
  • Employee assistance program (EAP)
  • Health and wellness program
  • Employee recognition program
  • Professional development opportunities
  • Location: The selected candidate will work remotely from within or near a Canadian city with easy access to a major airport
  • Target start date: as soon as possible

 

TO APPLY

Please email your resume and cover letter to CV@breakfastclubcanada.org.

Only selected candidates will be contacted for an interview.