“Our business is all about promoting breakfast culture, so it’s obviously important to us that youth be able to eat the most important meal of the day before classes start each morning.”
On Déjeune is one of the best-known groups on the Quebec foodie scene. Their mission is simple: to celebrate the breakfast ritual with friends as if every day were Sunday. Using their Instagram and Facebook accounts, On Déjeune has assisted with various digital outreach projects. Their work helps to heighten awareness about the cause and raise money to support the Club’s kids.