LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC

Québec Maple Syrup Producers and Citadelle renew their support
for Breakfast Club of Canada, with a donation of thousands of litres of “liquid gold”

Boucherville, February 12, 2020 – In an effort to ensure Quebec children have access to nutritious, locally sourced foods, Québec Maple Syrup Producers (QMSP) and Citadelle Maple Syrup Producers’ Cooperative are proud to renew their support for Breakfast Club of Canada. As a result, over the next three years, young breakfast club enrollees in Quebec will be able to enjoy delicious maple products as part of select breakfast dishes.

In addition to donating more than $50,000 a year in maple products for the next three years, Citadelle and QMSP will work together with the Club’s team of nutrition professionals to ensure the sensible use of maple syrup. This “liquid gold” is an excellent substitute for refined sugar in many recipes as it is a much better source of vitamins and minerals.

Highlights:

• Breakfast Club of Canada cares about children’s health and nutrition. Maple products featured in its suggested menus are meant to be used in moderation. Working closely with these generous partners, the Club and its team of nutrition professionals strive to find ways to incorporate maple syrup to reduce children’s intake of refined sugar.
• Citadelle Maple Syrup Producers’ Cooperative and QMSP have been supporting Breakfast Club of Canada since 2007.
• In Quebec, Breakfast Club of Canada is:
  • 383 breakfast programs
  • An average of 32,000 children who enjoy a healthy breakfast every morning
  • More than 5,000,000 breakfasts served a year

Quotes:

“We are proud to help feed children across Quebec. The Club’s mission to support the next generation by helping them start their day on the right foot is very important to us. We are pleased to donate a delicious product that is part of our cultural heritage to put a smile on their face in the morning.”
– Serge Beaulieu, President, Quebec Maple Syrup Producers, and Michel Labbé, Chair of Citadelle Maple Syrup Producers’ Cooperative

“Quebec maple syrup producers have been supporting the Club for 13 years now, and we are delighted to be able to count on their ongoing support. We are all proud of Quebec maple syrup and thrilled to be able to bring kids this touch of sweetness and flavour a few mornings a month.”
– Aryann-Sarah Veilleux, Senior Advisor, Corporate Partnerships, Breakfast Club of Canada

About Québec Maple Syrop Producers and the Maple from Quebec brand

The mission of the Québec Maple Syrup Producers is to promote the interests of Québec’s maple producers and to develop the production and sale of Québec maple products to their full potential while respecting the principles of sustainable development. The organization represents some 11,300 producers and 7,400 businesses whose hard work has made Quebec responsible for an average of 72% of the world’s maple syrup production on an annual basis. The Québec Maple Syrup Producers proudly support the Maple from Quebec brand and coordinate the international marketing and promotional efforts for Canadian maple products on behalf of Canada’s maple industry. The organization also leads and directs the International Maple Research and Innovation Network.

ABout Citadelle Maple Syrup Producers’ Cooperative

Founded in 1925, Citadelle Maple Syrup Producers’ Cooperative processes and markets the fruits of the labour of nearly 2,000 producers who are committed to the pursuit of excellence. Its maple, honey and cranberry products are distributed around the world in a wide assortment of forms and formats that preserve their purity and taste. This quest for excellence has earned Citadelle multiple honours, including the SIAL Canada and SIAL Innovation Paris awards, as well as recognition at the national level for its maple products. Today, Citadelle has a membership of 2,000 family producers (maple syrup, honey and cranberry) and is one of the largest international suppliers of 100% pure maple syrup, exporting products to over 45 countries.

About Breakfast Club of Canada

Since 1994, Breakfast Club of Canada, now in its 25th-anniversary year, has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem. Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.

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For more information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369