3 mins read

Long-time BCC ambassadors committed to helping food-insecure children across the country have access to healthy nutrition during the COVID-19 crisis

Montreal, March 23, 2020 – Dedicated Breakfast Club of Canada ambassadors Carey and Angela Price have generously announced a ,000 donation from their Foundation to the Club’s emergency fund to help feed children across Canada during the COVID-19 crisis. The Price family has been involved with the Club for over five years through a variety of initiatives including Shooting for the Stars, an event created in collaboration with the Air Canada Foundation that lets children from Indigenous communities enjoy an incredible week-long experience in Montreal with their hockey hero, and an annual fundraiser of the same name held in Kelowna, B.C. – which to date has raised more than 0,000 to support the Club’s mission.

“We are lucky to have everything we do, when so many people lack access to healthy food. We feel compelled to do our part so that the most vulnerable children and communities in the country, including Indigenous communities, aren’t victims of food insecurity during this crisis,” said Angela Price.

“It’s incredible to be able to count on the support of the Carey and Angela Price Foundation. They’ve been so generous to Breakfast Club of Canada over the years, and this shows once again how invested they are in our mission. I sincerely hope that Angela and Carey’s act of generosity will inspire others to do the same,” said Daniel Germain, President and Founder of Breakfast Club of Canada.

Some 250,000 students usually depend on the Club and its partners for a healthy breakfast every school morning, but the total number of children and youth across the country affected by food insecurity is a greater than 1 million.

At least  million is required to meet the needs of Canadian children and families immediately.

To help minimize the repercussions of this crisis on families in need, the Club is supporting local community organizations, who need more financial support than ever, as extra precautions drastically increase the cost of providing each meal.

The Club is calling on the community and corporate partners to help support children in this time of need. For those looking to join the Price family in contributing to the emergency fund, donations can be made through the Club’s website here, or by texting CLUB to 20222 to make a or donation.

To minimize the impact of the COVID-19 crisis on this vulnerable segment of the population, the Club will be issuing special grants through this emergency fund, which community organizations looking for support for their food programs can apply for here.

The emergency fund will:

  • Focus on food-insecure households with children across Canada, including those in Indigenous communities
  • Target high-need neighbourhoods
  • Be administered in collaboration with respected community organizations that are familiar with and rigorously apply hygiene and sanitation measures associated with handling food as well as the requirements developed by public health authorities to control the spread of COVID-19

More than 50 organizations have already applied for assistance from the Club.

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 250,000 children and youth in 1,809 schools across the country. To learn more, visit

– 30 –

For more information and interview requests with Angela Price or someone from Breakfast Club of Canada:

Tatianna Ducklow
Media Relations