Montréal, September 26, 2016 – Intergenerational dialogue starts at school, as the “Breakfast with the Kids!” initiative kicks off on October 27th. The project marks the start of a three-year partnership between Réseau Sélection and the Breakfast Club of Canada. This partnership is aimed at boosting self-esteem and pride in the young members of the Club, while valuing the place of seniors and generational interaction in society.

“Breakfast with the Kids!”

Initially, the project will involve retirees volunteering to prepare and serve breakfast to the little ones as part of an exchange based on themes like family, nature, communication and dreams. The opportunities to share knowledge and viewpoints are intended to illustrate generational differences and help both sides get to know the other better.

Lights, Camera, Action!

The entire process will be documented by videographers for the purpose of developing Web and television content. Starting in January 2017, the children and the seniors will take part in a cinematic adventure resulting in a four-episode documentary series slated for broadcast in April 2017. The series will be a legacy for the young members of the Club, highlighting their contribution to the project and giving them the chance to be involved in a television production.

“The Breakfast Club is jumping feet first into this inclusive project, which we believe will help nurture not just young people’s bodies, but also their souls and their self-esteem. It will also give them the opportunity to play an active role in a rewarding project they can be proud of,” said Daniel Germain, President and Founder of the Breakfast Club of Canada.

For a sustainable life together

Quebec has the second-fastest rate of ageing in the world behind Japan. The 65+ population is growing faster here than anywhere – by 2031, that segment will grow from 17% to 26% of the overall population.

“We must absolutely create a movement by introducing initiatives designed to prevent a generational gap. We’re doing this by promoting collaboration among different age groups in our population to encourage what we call a ‘sustainable life together’,” said Réseau Sélection President and CEO Réal Bouclin. A survey by SOM revealed that 80% of Quebecers and 87% of baby-boomers say they want to live in a neighbourhood that is home to people of different generations. “This project falls right in line with that dynamic, by looking at community life in a different way, with the sharing of each generation’s wealth of experience and knowledge,” said Bouclin.

Residents of Le Sélection-Laval retirement community will help out with the first phase of the project, by serving breakfast to the children at St. Paul de Laval primary school. At the same time, Réseau Sélection wants to bring together a large number of retirees to lend a hand with ad hoc Club activities, including collecting donations and helping raise public awareness of the importance of generational interaction for a “sustainable life together.” To that end, five public forums open to all retirees in Quebec will be held in October and November in Montréal, Québec City, Trois-Rivières, Laval and Vaudreuil. For more information about the schedule and to sign up, go to Breakfast with the Kids.

About the Breakfast Club

For over 20 years, the Breakfast Club has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment and we team up with communities and local partners to develop solutions adapted to their specific needs. Every morning, throughout the school year, the Club welcomes 17,162 children at 283 schools across Quebec.

About Réseau Sélection

Réseau-Sélection has been developing and managing retirement home communities for over 25 years. As the leading private-sector player in its line of business in Canada, the company now has 35 residences in operation or under construction across Quebec. With a structure unique in Canada, Réseau Sélectionhas close to 3,000 employees serving the needs of some 8,500 residents and delivering a referral rate of 96%. In addition to creating an active and rewarding retirement for its residents, Réseau Sélection has also developed healthyIDtm, a lifestyle program focusing on health prevention and awareness for adopting healthy daily living habits so that residents “live better, longer.”

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Media contact:
France Gaignard
T.: 514 616-7705
france@pingcommunication.ca

This commitment will provide over 150,000 additional meals and support childhood development from coast-to-coast

Burlington, ON – IKEA Canada is thrilled to announce a new partnership with the Breakfast Club of Canada to support childhood development in each of the communities where it operates. For each breakfast sold at IKEA Canada restaurants from November 1st to 30th, IKEA will donate to the Breakfast Club of Canada to feed a child in each our local communities, up to a maximum of 0,000. Additionally, donations of cooking and eating products, as well as volunteerism will be contributed to the Breakfast Club of Canada over the next year to help to operate existing school breakfast programs and help to establish new programs in areas of critical need, including First Nations communities.

“At IKEA Canada, we believe that children are the most important people in the world and we are proud to partner with the Breakfast Club of Canada to support childhood development in each of the communities where we operate,” said Brendan Seale, sustainability manager, IKEA Canada. “One in five children across Canada are at risk of going to school with an empty stomach – for a variety of reasons – and we are proud to support the Breakfast Club of Canada to enable children to start to the day with well-nourished bodies so that they can develop well-nourished minds.”

“When we say that every dollar and every gesture counts, this is a great example. IKEA Canada’s generous support is very important and appreciated by everyone at the Breakfast Club of Canada” said Daniel Germain, president and founder at the Breakfast Club of Canada. “It is heart-warming to see that a partner like IKEA Canada cares that much about our mission. With IKEA Canada as a committed, national partner, we can concentrate on providing school children their daily breakfast.”

IKEA Canada co-workers from across the country will have the opportunity to support their local Breakfast Club of Canada by ‘adopting-a-club’ to serve breakfast regularly, to packing breakfast bags for delivery to nearby schools.

The launch of this partnership coincides with the launch of a new IKEA breakfast offering, as part of IKEA Canada’s commitment to continuously improving the entire food experience, offering appetizing food that is healthy and sustainably produced at affordable prices for the many. Additions include a new children’s menu and vegetarian options, as well as serving cage-free eggs in all of its IKEA Canada restaurants as of November 2nd, 2016. To learn more about the wider food menu, visit www.IKEAFoodFacts.ca

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About IKEA Canada:

IKEA is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide, which are visited by 884 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points in Quebec City and southern Ontario and two Collection Points in Halifax and Saskatoon. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

About Breakfast Club of Canada:

For 20 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed 163,634 students every day in 1,455 schools.

FOR MORE INFORMATION:                                                                                  
Stephanie Kerr
Corporate Press Officer
905-637-9440 ext. 6378
stephanie.kerr@IKEA.com

Montreal, November 28th 2016 – In 2015, Canadians spent more than billion on Black Friday and Cyber Monday—an average of 0 per person. If just 1% of this amount had instead been given to the numerous non-profit organizations in Canada, they would have received more than 0 million in donations.

“Giving Tuesday” was established in 2012 in the United States in response to the trending increase in over-consumption. With 15 founding partners and more than 4,700 participating partners, the Giving Tuesday movement encourages mutual aid in the form of donations, volunteering or simply helping a neighbour. It goes beyond holiday sales to create an opportunity to celebrate and support the charitable organizations that work hard every day to fulfill their mission.

Breakfast Club of Canada invites you to give generously on Giving Tuesday, this November 29th, a national day devoted to charity. Thanks to the tremendous generosity of its individual donors, its corporate partners and more than 17,500 volunteers, the Club can nourish children’s potential every day by serving more than 163,000 breakfasts in 1,455 schools across Canada. However, many schools from coast to coast are still waiting for our funding to start a breakfast program. At the Club, equals 1 breakfast, so every donation has an amazing impact on our children.

About the Breakfast Club of Canada

For 22 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed 164,000 students every day in 1,455 schools.

Montreal, January 26, 2017 – For the third consecutive year, Breakfast Club of Canada and the Air Canada Foundation were the proud hosts of a dream trip to Montreal for three BC students. Part of the annual Shooting for the Stars contest, this was organized by Breakfast Club of Canada, the Air Canada Foundation, and Carey and Angela Price of the Montreal Canadiens. While there, the three recipients from the communities of Anahim Lake, Williams Lake and Quesnel, British Columbia, met and skated with the star goaltender. Each is involved with the Club in their community and was picked by their respective school administration and Carey Price himself in recognition of their unique life experiences and touching stories.

Vancouver, BC, Wednesday, May 31st, 2017 – TransCanada and Breakfast Club of Canada are pleased to announce their continued partnership to offer school breakfast programs. Over the past two school mornings, local students in Smithers and Fort St. James, British Columbia have been served a nutritious breakfast by TransCanada staff, in celebration of this continued partnership. The non-profit organization and energy infrastructure leader joined forces in 2014 to provide funding for three breakfast programs across the province, and since have expanded the partnership to include six school programs in Ontario and an additional two in British Columbia.

“TransCanada  has been engaging with communities in northern British Columbia for the past five years about our proposed pipeline projects and has heard consistently, that training and education are of primary importance in this region,” says Rebecca McElhoes,  Community Relations Manager, TransCanada. “We strive to be a good neighbour and a dependable and trusted community partner. We make a point of listening to our neighbours and we support organizations and initiatives that bring communities together, develop leadership and support families.”

“TransCanada’s support over the last five years has enabled children who benefit from the Club the ability to start their day off right, says Josée Desjardins, Vice President, Ontario & Western Canada at Breakfast Club of Canada. “Their expansion within British Columbia and the country has been instrumental in the success of the programs and the children we reach.”

“The support of Breakfast Club of Canada has been tremendous for our program’, said Barb Turney, Vice-Principal at Muheim Elementary. ‘We are now able to serve a much greater variety of healthy foods, including fruits, vegetables, and eggs. The Club was instrumental in helping us figure out the best way to run our program, and our students are now excited each morning to see what’s for breakfast.”

ABOUT BREAKFAST CLUB OF CANADA

Breakfast Club of Canada is a non-profit organization that provides funding, equipment, training and support to school breakfast programs across the country. We are dedicated to making sure every child starts their day with a meal, helping them thrive at school, and in their community. Founded in Quebec in 1994, Breakfast Club of Canada began to fund and support school breakfast programs nationwide in 2005.

ABOUT TRANSCANADA

With more than 65 years’ experience, TransCanada is a leader in the responsible development and reliable operation of North American energy infrastructure including natural gas and liquids pipelines, power generation and gas storage facilities. TransCanada operates a network of natural gas pipelines that extends more than 91,500 kilometres (56,900 miles), tapping into virtually all major gas supply basins in North America. TransCanada is the continent’s leading provider of gas storage and related services with 653 billion cubic feet of storage capacity. A large independent power producer, TransCanada currently owns or has interests in over 10,100 megawatts of power generation in Canada and the United States. TransCanada is also the developer and operator of one of North America’s leading liquids pipeline systems that extends over 4,300 kilometres (2,700 miles), connecting growing continental oil supplies to key markets and refineries. TransCanada’s common shares trade on the Toronto and New York stock exchanges under the symbol TRP. Visit TransCanada.com and our blog to learn more, orconnect with us on social media and 3BL Media.

Boucherville, November 1, 2018 – Today marks the 24th anniversary of the founding of Breakfast Club of Canada.

The past year has been brimming over with good things for our kids:

  • From October 21 to 25, 2018, Breakfast Club of Canada took part in the Global Child Nutrition Forum, the year after the Club hosted the event in Montreal. International leaders in the field shared their experiences and best practices in a collective effort to improve the lives of children around the world.
  • Contribution to establishing a provincial budgetary measure earmarking  million over a five-year period to allow school boards to open new breakfast programs.
  • Management of an innovative government pilot project to make breakfast available in educational childcare centres in Quebec.
  • Efforts to raise awareness among federal MPs through invitations to visit breakfast programs in their constituency.
  • 8.1% increase in the number of children helped by the Club every day, bringing the current total to 220,426.

Quote:
“Day by day, we are getting closer and closer to our dream of giving every child an equal chance at success. Today, Breakfast Club of Canada is known the world over for the key role it plays in fighting child malnutrition and is a respected contributor to events such as the Global Child Nutrition Forum, which took place last week in Tunis.”
— Daniel Germain, President and Founder, Breakfast Club of Canada

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About Breakfast Club of Canada
For 24 years, Breakfast Club of Canada has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem before classes begin. Much more than a breakfast program, the Club’s approach is based on commitment, self-esteem and capacity development. It partners with communities and regional organizations to establish an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 220,000 children and youth in over 1,640 schools across the country.

Contact information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@clubdejeuner.org
1-888-442-1217, ext. 3369

Quebec City, June 22, 2018 – As announced in the Government of Quebec’s Educational Services Strategy in January 2018, Sébastien Proulx, Minister of Education, Recreation and Sports, today confirmed that school boards will be receiving additional funding to serve breakfast in primary schools located in disadvantaged communities of the province.

Through this new budgetary measure, the government is not only making it possible to expand the school meal program to ensure an even greater number of children have an equal chance at success but is also recognizing the importance of a healthy breakfast in fostering academic performance.

Currently active in 312 schools and benefiting from the expertise gained over the past 23 years, Breakfast Club of Canada is eager to work with the school communities in partnership, to implement breakfast programs in more than 400 new schools. The Club is ready to accommodate the additional demand.

“This is a big day for the Club, the partners, contributors and numerous donors who have been speaking up, and stepping forward for the past 23 years. We greet this announcement with great pride and enthusiasm,” stated Breakfast Club of Canada Founding President Daniel Germain.

Breakfast Club of Canada’s core philosophy is that children deserve to start the school day with a nutritious breakfast in an inclusive, caring environment. Over the years, the Club has helped shed light on the positive impacts and outcomes of school meal programs.

“We would like to express our heartfelt thanks to all those who have supported and continue to support Breakfast Club of Canada,” added Mr. Germain. “Their commitment has made a difference for hundreds of thousands of children across Quebec.”

He concluded by saying, “In taking action today, the government of Quebec is acknowledging that food security and balanced nutrition are a priority for our children. Neither the public sector nor the private sector can win this fight alone. By joining forces today, we will be giving kids the best possibility for success and helping them live up to their full potential. Together, we can make it happen.”

Key Facts and Figures

  • Breakfast Club of Canada currently supports 312 breakfast programs in Quebec.
  • More than 3,332,500 breakfasts were served during this past school year by Club-supported programs.
  • Over 20,000 children enjoy a wholesome morning meal every school day thanks to Breakfast Club of Canada.
  • The Club’s volunteer base is now 3,500 strong.

 What Our Partners Have to Say

Pierre Riel, Senior Vice President and General Manager, Eastern Canada Region, Costco Canada

“As the chair of the Breakfast Club of Canada Board of Directors, I am overjoyed with today’s announcement! We are proud to see the government embrace the model developed by the Club. Children are at the heart of everything we do, and we are honoured at the prospect of teaming up with the communities and schools supported by our organization.”

“In my capacity as a member of the business community and the Senior Vice President and General Manager, Eastern Canada Region, Costco Canada, I have the same reaction. Quebec companies have been showing their support for the Club’s mission for 23 years now. Corporate donations and sponsorships make up more than 95% of our funding, and we are tremendously grateful for them. Every initiative has contributed and will continue to contribute to identifying and meeting the needs of our kids. Today, the government is joining us in our efforts. Let’s all do our part for the younger generation and help put them on the path to success!”

Isabelle Rayle-Doiron, Vice President, Public Affairs and General Counsel, Danone Canada

“As a partner of Breakfast Club of Canada for more than 20 years, Danone, whose mission is to achieve health through food on a broad a scale as possible, firmly believes that a nutritious breakfast is essential to helping children be all they can be.”

“We are delighted that the Club will have access to this new and significant source of support so it can continue working toward its mission to reach out to Canadian children and do so in an even timelier manner.”

 About Breakfast Club of Canada

For 23 years, Breakfast Club of Canada has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem before classes begin. Much more than a breakfast program, the Club’s approach is based on commitment, self-esteem and capacity development. It partners with communities and regional organizations to establish an optimal formula adapted to local needs. Now active across Canada, the Breakfast Club helps feed over 200,000 Canadian children in 1,600 schools across the country.

Source

Malika Paradis
Tact Intelligence Conseil
(418) 933-2593

For more information

Sophie Boulay
Director, Communications, Marketing and Development
Breakfast Club of Canada
Office: 450-641-3230
Mobile: 514-240-4262

 

A great tool to fast-track the development of the Club and its partner organizations
and help the more than 1 million young Canadians who go to school on an empty stomach

Vancouver, British Columbia, November 27, 2019 – With one in four Canadian children going to school without breakfast in 2019 – or one in two in Indigenous communities – more than 1 million students across the country are at risk of starting their day hungry.[1] Outraged by these statistics, Breakfast Club of Canada has decided to take action to bring about change, starting within its own organization. It has therefore spearheaded an in-depth study on the social impact of its work in Canada in an effort to make the most of the resources at its disposal, in synergy with its partner stakeholders.

Since its inception 25 years ago, Breakfast Club of Canada has been working with multiple organizations to develop school breakfast programs to fight food insecurity and spur positive, lasting change for children. Despite these efforts, the situation continues to be alarming in Canada, the only G7 country not to have a school food program.

It is important to note that hunger is not always linked to scarcity. Besides a shortage of resources and access to food, there are any number of reasons a child may not have breakfast, among them a long bus ride to school, a rushed morning routine, a shortage of healthy food at home, a lack of appetite when getting out of bed, extracurricular activities before school and family emergencies. School breakfast programs reduce the risk of hunger and improve nutrition while contributing to children’s socioemotional wellness and mental health. These conditions play a predominant role in children’s ability to stay focused in class and succeed academically.

In the effort to make the most out of every donation, as well as leverage partner support to close in on the goal of serving more than 1 million breakfasts every morning in schools across the country, the Club is undertaking an extensive study on its societal influence. Led by the Credo consulting firm, the impact study will consist of an extensive three-year process in order to create a masterplan that meets the nutrition needs of at-risk children in schools and ensures the same quality of service is delivered across Canada. The process will begin with consultations with key student nutrition stakeholders. This will be followed by an evaluation of the various strategic levers and the quantification of the required means. The Club will then begin implementing its new plan, complete with performance indicators that will be assessed annually. The study will be an invaluable source of information in streamlining future initiatives and will allow the Club and its partner organizations to broaden their impact in the coming years.

As part of its partnership with the Club and its ongoing commitment to fighting childhood poverty in Canada, belairdirect sponsored the study. “Breakfast Club of Canada’s mission is essential to many children across Canada,” said Émilie Dutil-Bruneau, Director, Communications, Social Responsibility and Employer Brand at belairdirect. “At belairdirect, we care deeply about supporting organizations that make a difference in our society. We are proud to work with the Club to help them in their crucial mission to fight food insecurity. Funding this impact study is a key component of our partnership, and we see it as the best way to encourage the Club to continue its work. We are very pleased to contribute to effecting positive change.”

“The impact study is a vital step forward in our development, but it is not enough to ensure that all children at risk have access to a wholesome, nutritious breakfast,” said Judith Barry, Co-Founder of Breakfast Club of Canada and Director, Impact and Sustainable Solutions. In Canada, school breakfast programs are backed by various stakeholders. This network, including Breakfast Club of Canada, supports thousands of breakfast programs in high-risk areas, all of which are provided on a universal basis and accessible to the entire school population. As a result, they are open to children who are facing food insecurity, living in low-income households or children that simply can benefit from a healthy breakfast. Existing programs are chronically underfunded, preventing stakeholders from being able to meet the needs of new schools looking to join the Club.

“School nutrition must be a broader society-wide undertaking supported by stakeholders from the public, corporate, charitable and community sectors. We are hard at work bringing everyone together to create lasting solutions and reach our objective faster,” concluded Judith Barry.

The Club’s funding increasingly mirrors the diversity of stakeholders dedicated to the cause. A significant proportion of the work it does is made possible by private donations from partners and individuals. Because of these contributions, the Club now has the capacity to serve over 243,000 breakfasts every morning to 1,809 clubs from coast to coast.

About Breakfast Club of Canada

Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Founded in Quebec in 1994, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.

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For more information:

Tatianna Ducklow
Context: An Argyle Company
1-587-897-7430
tducklow@contextresearch.ca

[1] Sources: Public Health Agency of Canada, 2015; BMC Public Health, 2014; World Health Organization, 2012.

Boucherville, November 5, 2019 – Breakfast Club of Canada is pleased to announce the appointment of the first-ever female to chair its Board of Directors – Kelowna-based entrepreneur, Renee Merrifield Wasylyk.

“I’m delighted to accept this appointment at Breakfast Club of Canada, a worthy organization that helps so many Canadian families.” said Merrifield. “I am excited to help the Club grow its reach and feed more Canadian children towards their full potential.”

Merrifield comes with an impressive wealth of experience, management and leadership skills. She is the founder and CEO of Troika Management Corp., a development corporation with commercial and residential projects and construction companies operating in four provinces.

Renee, also a mother of three, is closely involved in the communities in which she works. She has sat on several boards, including First West Credit Union, Interior Health Authority and Junior Achievement of BC.

Breakfast Club of Canada has counted on Merrifield’s loyal support and counsel for more than 10 years. She joined the Board of Directors in 2011, helping guide the expansion of the Club into Western Canada, and has received numerous prestigious awards over the years, including being named one of the Women’s Executive Network’s Top 100 Most Powerful Canadian Women in 2017 and 2018.

“Renee’s unwavering determination is remarkable and will be key to advancing the Club’s mission of ensuring no Canadian child goes to school hungry.” Said Stephane Bertrand, Chair of the Governance, Audit & Ethics Committee of the Board “Her dynamic personality and business acumen have made her a huge asset to our Board of Directors.”

About Breakfast Club of Canada
Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. The Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Founded in Quebec in 1994, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.

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For further information
Justine Plourde
Breakfast Club of Canada
T.  1 888 442-1217 # 3369
Justine.Plourde@clubdejeuner.org

Boucherville, November 5, 2019 – Twenty-five years ago, Breakfast Club of Canada served its first breakfast at Lionel-Groulx School in Longueuil, Quebec. The Club has grown considerably since then. Last year, more than 40 million breakfasts were served to over 243,000 children registered with the 1,809 breakfast programs supported by the organization. To celebrate this anniversary, Breakfast Club of Canada has chosen to honour the people behind the Club’s efforts to make a difference in children’s lives and promote school nutrition.

Highlights:

  • Roughly 100 Breakfast Club of Canada employees across the country spent the morning at a local breakfast program to help serve food to students.
  • Daniel Germain, President and Founder of Breakfast Club of Canada, and Judith Barry, Co-Founder and Director, Impact and Sustainable Solutions, served breakfast at Lionel-Groulx School, where the first breakfast program was established 25 years ago. Daniel and Judith were joined for the occasion by retired principal Thérèse De Clerck.
  • The Club then thanked the partners, volunteers and staff members who have contributed to its success at a celebration looking back at its progress and achievements over the past 25 years.
  • A quarter of a century after it was founded, Breakfast Club of Canada is a recognized leader in school nutrition in Canada, which remains the only G7 country that does not have a national school food program.

Quotes:

“We are very moved and proud to be celebrating the Club’s 25th anniversary today. That’s 25 years of nourishing children’s potential every single morning, giving them the energy to achieve their dreams. All of the supporters who have accompanied us on this journey have contributed in one way or another to giving children an equal chance to succeed. I’m so grateful to all those who, 25 years later, still believe that, together, we can change their lives for the better, one breakfast at a time.”

– Daniel Germain, President and Founder, Breakfast Club of Canada

“The Club’s success is due mainly to the fact that people have come together and worked as a team, starting with Daniel and Judith who have championed this cause for the past 25 years. Joining them have been the volunteers and school staff who have made sure this service is available without fail every morning, bringing nutrition and caring to kids across the country. It’s also about the passion of the Club’s employees, who give their all to help children realize their full potential. And last but not least are our partners and donors who fund 95% of our mission. Without them, we would not be able to do what we do.”

– Tommy Kulczyk, General Manager, Breakfast Club of Canada

About Breakfast Club of Canada

Since 1994, Breakfast Club of Canada has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem before classes begin. Much more than a breakfast program, the Club’s approach is based on commitment, self-esteem and capacity development. Breakfast Club of Canada helps feed more than 243,000 children and youth in 1,809 schools across the country.

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For more information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369

Costco Wholesale raises over ,000,000 for Breakfast Club of Canada through their fundraiser

Boucherville, Quebec – October 30, 2019 – Only a few weeks into the school year, and Costco Wholesale has already made a significant donation to ensuring that children will be starting every morning on a full stomach. Thanks to the generous contributions of their members and the dedication of their employees, more than ,000,000 has been raised as part of the Add a Breakfast to Your Bill campaign. These funds will help to provide nutritious breakfasts for over 243,000 children.

Highlights:

  • Costco has raised more than ,200,000 for Breakfast Club of Canada since 2007.
  • This year’s fundraiser was held in a record number of locations, with 111 participating warehouses across Canada.
  • Staff are instrumental in making this fundraiser a success every year. Our heartfelt thanks go out to each and every Costco employee for their spirit of generosity.

Quotes:

“Costco is dedicated to giving Canadian children and youth the best chances at a happy life, by supporting charities that focus on health and education. Through their commitment, Breakfast Club of Canada is working toward the same goals. We are proud to play our part in making sure Breakfast Club of Canada meets the needs of as many children as possible.”
– Pierre Riel, Senior Vice-President, Country Manager, Costco Wholesale Canada

“Going back to school is an exciting time for every child, and we want to keep it that way. By making sure they have the energy to learn, Breakfast Club of Canada actively works on breaking down barriers for them to grow and thrive. We can only hope to achieve this with the help of our partners, such as Costco Wholesale, who has been supporting us since 2007. Our partnership enables us to dream bigger and reach more children every year.”
– Tommy Kulczyk, General Manager, Breakfast Club of Canada

 

About Breakfast Club of Canada

Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. The Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Founded in Quebec in 1994, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.

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Contact:

Justine Plourde
Communications Advisor, Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1 888 442-1217 # 3369

Your next breakfast dish could help impact the future of Canadian children. Cora Breakfast and Lunch has recently released a new menu featuring its Breakfast for the Club. For each Breakfast for the Club ordered, {}.50 will be donated to Breakfast Club of Canada.

In Canada, one in four children is at risk of starting school on an empty stomach. Hunger affects classroom learning (60% of which is done before lunch), behavioural issues such as bullying and social exclusion, as well as overall health and well-being. The Club helps instil good eating habits that contribute to the health and education of our youth.

“The story began in my own home, tells Cora Breakfast and Lunch founder, Cora Tsouflidou. This feeling of having to provide for those who depended on me intensified the day my first grandson was born. We had just opened our first restaurant and every penny counted. Nevertheless, I made it my mission to ensure that my grandchildren would never go hungry. It was an entirely natural step for us to partner with Breakfast Club of Canada.”

Cora restaurants have been long-time partners of Breakfast Club of Canada and are pleased to offer a brand-new dish to support this important cause. The delicious sweet ’n salty breakfast plate will help feed youth across Canada, so they can start their school day with a full tummy and look forward to a brighter future.
“It’s amazing for Breakfast Club of Canada to find partners who understand, such as Cora Breakfast and Lunch restaurants, the importance of breakfast and community,” says Lisa Clowery, Director, Foundations and Corporate Relations at Breakfast Club of Canada. Since 2007, Cora renews year after year its support to our cause, while finding new delicious way to feed our appetites!”