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BUSINESS AND COMMUNITY PARTNERS WORK TOGETHER TO BETTER THE LIVES OF LOCAL CHILDREN AND YOUTH

Prince Rupert, BC – February 25, 2020 – Today, thanks to the joint efforts of Pembina Pipeline Corporation, the Prince Rupert Port Authority, Ridley Terminals, Breakfast Club of Canada and School District No. 52, 225 children and youth will enjoy a nutritious breakfast every school morning.  Collectively, these organizations have made it possible for students from Prince Rupert Middle School, Charles Hays Secondary School and Roosevelt Park Elementary School to start their day nourished, energized and ready to learn.

A breakfast program is more than providing a healthy meal; it is a way to unite communities around the success of their children and youth. The Club believes it is essential to take time to educate students on proper nutrition and the impact it has on their actions. Recently, at Prince Rupert Middle School, they have successfully eliminated the use of disposable dishes and cutlery, thus educating students about the importance of sustainability.

Highlights:

  • Three breakfast programs in School District No. 52 have started at Prince Rupert Middle School, Charles Hays Secondary School and Roosevelt Park Elementary School. These programs will feed 225 children and youth every morning.
  • Across Canada, after a breakfast program has been established, school principals have reported lower absenteeism, improved attention span and fewer health-related problems.
  • More than 8,800 young British Columbians currently have access to a breakfast program at school. Breakfast Club of Canada supports 181 breakfast programs in the province, 50 of which are in schools with an Indigenous population of 40% or higher.

Quotes:

“Breakfast Club of Canada firmly believes in the importance of joining forces with partners across all sectors of society to benefit the next generation. We can all do good by our kids, whether it’s by giving of our time, money, food or influence. This project is an amazing testament to what we can accomplish together. Thank you to Pembina, the Prince Rupert Port Authority and Ridley Terminals Inc. We are also grateful to School District No. 52 for their trust and for allowing us to be a part of their school community.”
– Tommy Kulczyk, General Manager at Breakfast Club of Canada

“School District No. 52 is pleased to team up with Breakfast Club of Canada to bring these school breakfast programs to life. Research shows a strong link between a good healthy breakfast in the morning and positive academic and social outcomes. We also would like to acknowledge our partners at the Prince Rupert Port Authority, Ridley Terminals and Pembina for their continued support of our students. Thank you!”
– Irene Lapierre, Superintendent of Schools for School District No. 52

“Pembina is a proud new member of the Prince Rupert community, and we’re excited to come together and celebrate the launch of these three breakfast programs that will help even more kids in Prince Rupert start their days with a healthy meal. Through our $5 million signature partnership with Breakfast Club of Canada, Fuel 4 Thought, Pembina supports breakfast programs across our communities. We believe that a healthy breakfast is critical to ensuring that all kids have the opportunity to reach their full potential, and are honoured to be able to extend these programs to Prince Rupert in collaboration with our partners.”
– Jaret Sprott, Pembina’s Senior Vice President and Chief Operating Officer, Facilities, and Executive Sponsor of Fuel 4 Thought

“The Prince Rupert Port Authority is committed to the community. We’re always grateful for the opportunity to do our part for the next generation through a variety of investment and donation programs. We believe that the foundation of a community’s healthy future lies in its youngest members and that the support they receive from the start is critical to their long-term development. We are proud to partner with this important initiative to expand breakfast programs in School District No. 52. Breakfast Club of Canada is a proven vehicle to help local children reach their full potential, one breakfast at a time.”
– Shaun Stevenson, President and CEO of the Prince Rupert Port Authority

“Ridley Terminals is happy to be sponsoring such a great program for students in our community. A good breakfast provides the essential nutrients for our students to start the day with energy in order to concentrate better while in school.”
– Michelle Bryant-Gravelle, Corporate Affairs Manager at Ridley Terminals Inc.

About Breakfast Club of Canada
Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast, feeding over 243,500 children every school morning. To learn more, visit breakfastclubcanada.org or find us on social media.

About Pembina Pipeline Corporation
Calgary-based Pembina Pipeline Corporation is a leading transportation and midstream service provider that has been serving North America’s energy industry for over 60 years. Pembina owns an integrated system of pipelines that transport various hydrocarbon liquids and natural gas products produced primarily in western Canada. The Company also owns gas gathering and processing facilities and an oil and natural gas liquids infrastructure and logistics business. Pembina’s integrated assets and commercial operations along the majority of the hydrocarbon value chain allow it to offer a full spectrum of midstream and marketing services to the energy sector. Pembina is committed to identifying additional opportunities to connect hydrocarbon production to new demand locations through the development of infrastructure that would extend Pembina’s service offering even further along the hydrocarbon value chain. These new developments will contribute to ensuring that hydrocarbons produced in the Western Canadian Sedimentary Basin and the other basins where Pembina operates can reach the highest value markets throughout the world. For more information, visit www.pembina.com.

About Prince Rupert Port Authority
The Prince Rupert Port Authority oversees the Port of Prince Rupert, Canada’s leading-edge port in trade growth, maritime safety, environmental stewardship, and community partnership. Its mandate is to facilitate and expand the movement of cargo and passengers through the Port. With the distinct advantage of being the closest North American port to Asia by up to three days, Prince Rupert is uniquely positioned on the shortest trade route between the world’s most dynamic economies—an ideal location to serve shippers and producers, facilitate trade, and grow the Canadian economy.

About Ridley Terminals Inc.
Ridley Terminals Inc. (RTI) has a reputation of providing professional, reliable, and efficient services to customers, as well as maintaining an excellent safety record. RTI is uniquely positioned to play an important role in supporting exports from North America to meet a growing global demand. RTI offers a high level of quality, reliable and uninterrupted services. Located on Ridley Island in Prince Rupert, British Columbia, RTI can offer customer reduced sailing time to Asia; by more than one day compared to Vancouver, and nearly three days vis-à-vis Long Beach, California. It’s 9,000 tonnes per hour ship loading system is the fastest on the West Coast and its berth can handle Cape size vessels up to 250,000 Dead Weight Tonnes. It is a truly World Class facility, with loading rates that can match or exceed the largest terminals in Australia or South Africa.

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For more information:

Breakfast Club of Canada
Justine Plourde
Communications Advisor, Public Relations
1-888-442-1217, ext. 3369
justine.plourde@breakfastclubcanada.org

Pembina Pipeline Corporation
Sarah Kenny
Senior Advisor, Communications
403-691-7601 or 1-844-775-6397
media@pembina.com

Prince Rupert Port Authority
Monika Cote
Manager, Corporate Communications
250-627-2550
mcote@rupertport.com

Ridley Terminals Inc
Cordell Dixon
Vice President, Finance
250-624-9511
cdixon@rti.ca

For the sixth year in a row, Shooting for the Stars treats three lucky children to a week-long lineup of special activities

Montreal, March 3, 2020 – Young people sometimes need a helping hand to achieve their full potential and see just how far their dreams can carry them. That is precisely why Breakfast Club of Canada and the Air Canada Foundation joined forces for the sixth consecutive year to give three children from Indigenous communities in British Columbia the opportunity to experience an extraordinary week. Kameron, Kimora and Trey crossed the country to explore Montreal and meet Carey and Angela Price, paragons of perseverance and Breakfast Club of Canada ambassadors.

During their stay, the trio visited a number of popular attractions, including La Grande Roue de Montréal and the Montreal Science Centre, and were given a guided tour of the Bell Centre. They also enjoyed some very special moments with Carey and Angela Price, both on the ice and after the game on February 27.

Highlights:

  • Carey Price hails from the Ulkatcho First Nation in Anahim Lake, British Columbia. He believes in the importance of giving back to youth from his community. He and his wife, Angela, make it a point to take the time to inspire youth to push beyond their limits and dream big.
  • For Breakfast Club of Canada and the Air Canada Foundation, nourishing children is about more than making sure they get a healthy breakfast every morning: it’s about giving them the energy they need to fulfill their potential in a caring, stimulating environment.
  • While they were in Montreal, Kameron, Kimora and Trey were able to watch Carey Price and the Montreal Canadiens in action at the Bell Centre on February 27, from the comfort of the Air Canada loge.
  • Indigenous communities have been a priority for Breakfast Club of Canada for many years. Currently, 269 schools and 31,157 children in Indigenous communities across the country are served by the Club and its partners.

Available for interviews:

  • Angela Price, Breakfast Club of Canada ambassador
  • Tommy Kulczyk, General Manager, Breakfast Club of Canada
  • Valérie Durand, Air Canada Foundation Spokesperson

Quotes:

“We feel privileged to be able to make our dreams come true every day. By taking part in the Shooting for the Stars event for the past six years, we’ve been able to tell children that nothing is impossible if you keep at it. Children from Indigenous communities may need to hear this message more often, and we gladly share it with them, year after year.”
 Angela and Carey Price, Breakfast Club of Canada ambassadors

“At Breakfast Club of Canada, we work every day to maximize children’s chances of taking their dreams to the next level. Partners like the Air Canada Foundation are how we make this happen. We also rely on the contributions of ambassadors like Angela and Carey Price, who place a high priority on children and their success.”
— Tommy Kulczyk, General Manager, Breakfast Club of Canada

“For the Air Canada Foundation, nothing is more important than children’s wellbeing and helping them dream big. Shooting for the Stars is an opportunity to create a special experience for children who deserve to feel inspired and to explore what the future could hold for them. Beyond this trip, we encourage them to persevere in everything they undertake and to reach their full potential.”
— Valérie Durand, Spokesperson, Air Canada Foundation

Thank you to our generous partners, without whom Shooting for the Stars would not be possible:

  • Air Canada Foundation
  • Centre Sheraton Montreal
  • Pacific Coastal Airlines
  • Central Mountain Air
  • Limousine Krystal
  • La Cage – Brasserie sportive
  • McDonald’s Restaurants of Canada
  • Cora Restaurants
  • Pizzeria No. 900
  • La Grande Roue de Montréal
  • iSaute
  • Montreal Science Centre

About Breakfast Club of Canada

Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.

About the Air Canada Foundation

The Air Canada Foundation, a not-for-profit organization focused on the health and well-being of children and youth, was launched in 2012. It offers both financial and in-kind support to Canadian registered charities. Core programs include the Hospital Transportation Program, which donates Aeroplan Miles to 15 pediatric hospitals across Canada, enabling sick children to access the medical care they need but which are unavailable locally. The Air Canada Foundation, in collaboration with the airline, also engages directly in fundraising activities, such as the Every Bit Counts program, which encourages Air Canada and Air Canada Rouge customers to donate loose change of all denominations aboard flights or through collection containers available in Air Canada Maple Leaf Lounges. The Foundation also offers continued support to major health-related causes that benefit Canadians and is an active participant in international humanitarian relief activity as the need arises. For more information about the Air Canada Foundation, please visit www.aircanada.com/foundation or the 2018 Corporate Sustainability Report, Citizens of the World, online at www.aircanada.com/citizensoftheworld.

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For more information and interview requests:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369

Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
1-888-442-1217, ext. 3348

Montreal, March 17, 2020 – Breakfast Club of Canada is teaming up with its corporate partners and community organizations on the ground to make sure all children across the country have access to nutritious food during these challenging times, which are changing by the hour.

“The Club’s top priority is to continue to support the 250,000 Canadian children who receive a wholesome morning meal every day through a breakfast program. With the support of our partners, we are working to set up various initiatives that can be rolled out quickly,” said Daniel Germain, President and Founder of Breakfast Club of Canada.

 

“We are very proud of everyone who is part of the Club’s family for jumping up to the plate and being proactive in seeking out solutions so that no child gets left out,” said Tommy Kulczyk, General Manager of Breakfast Club of Canada. “Working together as a team, we can come up with innovative solutions for kids.”

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.

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For more information and interview requests:
Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
1-888-442-1217, ext. 3348
514-404-5660

Montreal, June 3, 2020 – Cantine pour tous and Breakfast Club of Canada are pleased to be working together to feed families in the Greater Montreal. With the situation in the area still a cause for worry, the Club will be reallocating $120,000 of the funding received from the Ville de Montréal to Cantine pour tous and its network so they can support 5,000 extra families every week through the distribution of meals and other food items.

Partners for the past two years, Cantine pour tous and Breakfast Club of Canada share the same goal of making sure children have access to healthy food. In response to the COVID-19 crisis, and in collaboration with dozens of partners and organizations, they have teamed up to leverage one another’s strengths and reach out to as many children and families as possible.

“Our member organizations are well established in their respective communities and closely attuned to their local realities and specific requirements,” said Thibaud Liné, Director of Cantine pour tous. “They are in the best position to identify and quickly address the needs of vulnerable groups in their community, which is particularly important and necessary in crisis situations like this one.”

“Since lockdown measures went into effect, the Club has been working hand in hand with stakeholders at all levels to do more for children,” said Marie-Claude Bienvenue, Vice-President, Government Affairs, Quebec, and Municipal Affairs at Breakfast Club of Canada. “To ensure that no child is food insecure, we are working to put concrete solutions in place with partners like Cantine pour tous to feed children wherever they are.”

“The Ville de Montréal is proud to support this joint effort of Breakfast Club of Canada and Cantine pour tous, which will help feed 5,000 families in our community,” said Mayor Valérie Plante. “For weeks, we have been working with the health network and our community partners to keep this public health crisis from becoming a humanitarian crisis. The Ville de Montréal is committed to being flexible and adjusting to changing circumstances to meet the needs of vulnerable populations. I applaud this initiative, which is aimed at delivering a tangible solution to the food insecurity faced by children and their families.”

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.

About Cantine pour tous

Cantine pour tous is a non-profit organization dedicated to improving food security for everyone in Quebec, especially children and older adults. As the leading provincial network of community organizations, social integration enterprises and collectives that prepare and distribute healthy, affordable meals, Cantine pour tous focuses on partnership and positive action in addressing issues related to food security in Quebec.

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For more information and interview requests:

Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
514-404-5660

Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369

Lorraine Grouvel
Marketing and Communication Manager
La Cantine pour tous
lorraine@lacantinepourtous.org
514-993-6609

Boiron Canada will match each donation to do more for kids

Montreal, November 12, 2020 – Mikaël Kingsbury, a Breakfast Club of Canada ambassador since 2017, has decided to do even more for children this year. The two-time Olympic medallist and four-time world champion will celebrate every victory during the 2020–2021 season with a $500 donation to BCC. Mikaël hopes to call attention to the organization’s work and make sure a greater number of students start their day with a healthy breakfast.

“It’s important to me to do something to celebrate every win. This year, I want to make each experience that much more special,” said Mikaël Kingsbury, the most decorated mogul skier of all time. “Of all the ingredients it takes to come out on top, perseverance is way up on the list. I want to continue to inspire kids to push themselves, with their schoolwork and with what they love to do. I know that, with the help of Breakfast Club of Canada, more of them will have the energy to make it happen every day.”

Mikaël has also started a fundraising campaign on the BCC platform give.breakfastclubcanada.org/one-win-for-kids to encourage other people to give back. Inspired by his generosity, Boiron Canada has decided to match his donations, dollar for dollar, to double the impact.

“At Boiron Canada, we have been caring about the health and wellness of young Canadians for over 30 years,” said Daniel Dereser, CEO of Boiron Canada. “We are delighted to work together with Breakfast Club of Canada and back Mikaël’s initiative. We hope this will be an incentive for other companies to undertake something similar and give to a cause they believe in.”

“We are very fortunate at BCC to be supported by some amazing ambassadors and partners who are dedicated to the cause of children’s health and education,” said Tommy Kulczyk, General Manager of Breakfast Club of Canada. “This is so important. We firmly believe that, together, we can make sure every single child in the country has access to a nutritious meal in the morning before they head into the classroom.”

Mikaël Kingsbury invites all Canadians to join him and donate to Breakfast Club of Canada via his fundraising page or text CLUB to 20222.

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow on FacebookInstagramTwitter and LinkedIn.

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For further information and to schedule an interview with a Breakfast Club of Canada spokesperson, please contact:

Justine Plourde |1-888-442-1217, ext. 3369 | justine.plourde@breakfastclubcanada.org
Nathalie Rochette | 514-404-5660 | nathalie.rochette@ breakfastclubcanada.org

To arrange an interview with Mikaël Kingsbury, please contact:

Dominique Ladouceur | 514-576-2379 | dominique@af-2.com