Spread the word using our communications toolbox

Be sure to have a closer look. You’ll find:
  • Social media content and visuals
  • Key BTS campaign messages
  • Customizable posts

This communications toolbox has been developed with a set of ready-to-use tools that allow BCC partners to showcase their participation in this year’s back-to-school (BTS) campaign. Everything you need is right here!

Tools to Download

Spread the word using our communications toolbox

This communications toolbox has been developed with a set of ready-to-use tools that allow BCC partners to showcase their participation in this year’s back-to-school (BTS) campaign. Everything you need is right here!

Be sure to have a closer look. You’ll find:
  • Social media content and visuals
  • Key BTS campaign messages
  • Customizable posts
Tools to Download

About Breakfast Club of Canada

Founded in 1994, Breakfast Club of Canada helps reach children in every province and territory across the country. 

OUR ULTIMATE GOAL: BREAKFAST FOR EVERY CHILD, EVERY DAY.

About Breakfast Club of Canada

Founded in 1994, Breakfast Club of Canada helps reach children in every province and territory across the country. 

OUR ULTIMATE GOAL: BREAKFAST FOR EVERY CHILD, EVERY DAY.

Help us nourish children’s potential as they go back to school

Breakfast Club of Canada is launching an important fundraising campaign this Back-to-School season in order to continue to support children and programs across Canada. 

By taking part in this campaign, you will be helping BCC elevate its Canada-wide visibility and bring in the donations necessary to nourish children’s potential. 

Campaign period: August 21 to September 30 

How to Donate?

Online
https://www.breakfastclubcanada.org/bts2023/

SMS
Text CLUB to 20222

Help us nourish children’s potential as they go back to school

Breakfast Club of Canada is launching an important fundraising campaign this Back-to-School season in order to continue to support children and programs across Canada. 

By taking part in this campaign, you will be helping BCC elevate its Canada-wide visibility and bring in the donations necessary to nourish children’s potential. 

Campaign period: August 21 to September 30 

How to Donate?

Online
https://www.breakfastclubcanada.org/bts2023/

SMS
Text CLUB to 20222

The Challenges Facing BCC

With food, transport and the overall cost of living becoming more and more expensive, breakfast programs are increasingly costly to sustain.

As expenses increase at a faster rate than revenues, the Club will struggle to maintain its support for existing school nutrition programs this year. The Club’s goal is to provide consistent and lasting support to programs across the country.

The Club’s waiting list includes schools that wish to benefit from support to reach more children in their school or to improve their school nutrition program (number of days available, quality of menus, accompaniment, etc.).

Solutions

Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children aross the country have access to healthy food throughout the school year. Together, we can nourish their potential.

The Challenges Facing BCC

With food, transport and the overall cost of living becoming more and more expensive, breakfast programs are increasingly costly to sustain.

As expenses increase at a faster rate than revenues, the Club will struggle to maintain its support for existing school nutrition programs this year. The Club’s goal is to provide consistent and lasting support to programs across the country.

The Club’s waiting list includes schools that wish to benefit from support to reach more children in their school or to improve their school nutrition program (number of days available, quality of menus, accompaniment, etc.).

Solutions

Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children aross the country have access to healthy food throughout the school year. Together, we can nourish their potential.

Key Elements to Spread the Word

How?

When?

1

Share one of our BTS campaign visuals on Facebook, Instagram, LinkedIn and/or Twitter, using the sample posts and hashtags provided:

#NourishKidsPotential

#BCCBackToSchool

#BCCpartner

Tools to Download

2

Post one of our blog articles on Facebook, LinkedIn and/or Twitter. Remember to tag Breakfast Club of Canada as appropriate:

Between August 21 and September 30 to generate excitement for the campaign

*The tools remain accessible at all times if this period is not beneficial for your organization.

Key Elements to Spread the Word

How?

1

Share one of our BTS campaign visuals on Facebook, Instagram, LinkedIn and/or Twitter, using the sample posts and hashtags provided:

#NourishKidsPotential

#BCCBackToSchool

#BCCpartner

Tools to Download

2

Post one of our blog articles on Facebook, LinkedIn and/or Twitter. Remember to tag Breakfast Club of Canada as appropriate:

When?

Between August 21 and September 30 to generate excitement for the campaign

*The tools remain accessible at all times if this period is not beneficial for your organization.

Campaign Key Messages

Case 1

You are an organization that wants to show your support for the Club and generate online donations:

Facebook / Instagram / LinkedIn 

Twitter

We are proud to partner with (Club’s mention) to nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222.  

#BCCpartner #BCCBackToSchool 

(Name of business or organization) is proud to help @BreakfastCanada nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222. 

#BCCpartner #BCCBackToSchool

Case 2

You are an organization that wants to show your support for the Club and generate donations with your fundraising:

Facebook / Instagram / LinkedIn 

(Company or organization name) is proud to help (Club’s mention) nourish children’s potential across Canada for the back to school season. (Explanation of your initiative) 

Example of initiative: With the purchase of XX, $X will be donated to Breakfast Club of Canada (up to $X) from X to X 2023. 

#BCCpartner #BCCBackToSchool

Campaign Key Messages

Case 1

You are an organization that wants to show your support for the Club and generate online donations:

Facebook / Instagram / LinkedIn 

We are proud to partner with (Club’s mention) to nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222.  

#BCCpartner #BCCBackToSchool 

Twitter

(Name of business or organization) is proud to help @BreakfastCanada nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222. 

#BCCpartner #BCCBackToSchool

Case 2

You are an organization that wants to show your support for the Club and generate donations with your fundraising:

Facebook / Instagram / LinkedIn 

(Company or organization name) is proud to help (Club’s mention) nourish children’s potential across Canada for the back to school season. (Explanation of your initiative) 

Example of initiative: With the purchase of XX, $X will be donated to Breakfast Club of Canada (up to $X) from X to X 2023. 

#BCCpartner #BCCBackToSchool

Campaign Visuals​

Facebook / Instagram / LinkedIn 

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1

Instagram story

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Campaign Visuals​

Facebook / Instagram / LinkedIn 

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Instagram story

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1

Personalization

Want a personalized visual with your logo? Contact approvals@breakfastclubcanada.org