Spread the word using our communications toolbox

Be sure to have a closer look. You’ll find:

Social media content and visuals
Key BTS campaign messages
Customizable posts
Print-ready materials

This communications toolbox has been developed with a set of ready-to-use tools that allow BCC partners to showcase their participation in this year’s back-to-school (BTS) campaign. Everything you need is right here!

Tools to Download

Spread the word using our communications toolbox

Be sure to have a closer look. You’ll find:

Social media content and visuals
Key BTS campaign messages
Customizable posts
Print-ready materials

Tools to Download

About Breakfast Club of Canada

Founded in 1994, Breakfast Club of Canada helps reach over 580,000 children through more than 3,500 school nutrition programs from coast-to-coast-to-coast.

OUR ULTIMATE GOAL: BREAKFAST FOR EVERY CHILD, EVERY DAY.

About Breakfast Club of Canada

Founded in 1994, Breakfast Club of Canada helps reach over 500,000 children through more than 3,000 programs from coast-to-coast-to-coast.

OUR ULTIMATE GOAL: BREAKFAST FOR EVERY CHILD, EVERY DAY.

Help us nourish children’s potential as they go back to school

Breakfast Club of Canada is launching an ambitious fundraising campaign this back-to-school season in order to continue to support children across Canada in the face of a significant financial shortfall.

By taking part in this campaign, you will be helping BCC elevate its Canada-wide visibility and bring in the donations necessary to nourish children’s potential.

Campaign period: August 15 to October 30

Goal

Raise $300,000 by October 30

How to Donate?

Online
https://www.breakfastclubcanada.org/bts2022/

SMS
Text CLUB to 20222

Help us nourish children’s potential as they go back to school

By taking part in this campaign, you will be helping BCC elevate its Canada-wide visibility and bring in the donations necessary to nourish children’s potential.

Campaign period: August 15 to October 30

Goal

Raise $300,000 by October 30

How to Donate?

Online
https://www.breakfastclubcanada.org/bts2022/

SMS
Text CLUB to 20222

The Challenges Facing BCC

Inflation

With food, transport and the overall cost of living becoming more and more expensive, breakfast programs are increasingly costly to sustain.

Maintaining Support for Breakfast Programs

As our expenses increase at a faster rate than our revenues, the Club will struggle to maintain its support for existing school nutrition programs this year. The Club’s goal is to provide consistent and lasting support to programs across the country.

Waiting List

The Club’s waiting list includes schools that wish to benefit from support to reach more children in their school or to improve their school nutrition program (number of days available, quality of menus, accompaniment, etc.).

Solutions

Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children aross the country have access to healthy food throughout the school year. Together, we can nourish their potential.

Key Elements to Spread the Word

How?

When?

Share one of our BTS campaign visuals on Facebook, Instagram, LinkedIn and/or Twitter, using the sample posts and hashtags provided:

#NourishKidsPotential

#BCCBackToSchool

#BCCpartner

Tools to Download

Post one of our blog articles on Facebook, LinkedIn and/or Twitter. Remember to tag Breakfast Club of Canada as appropriate:

Facebook
@BreakfastClubDejeuner
Linkedin
@breakfastclubdejeuner
Instagram
@breakfastclubcanada
@clubdejeuner
Twitter
@BreakfastCanada
@ClubDejeuner

Between August 15 and September 30 to generate excitement for the campaign.

*The tools remain accessible at all times if this period is not beneficial for your organization.

How?

Share one of our BTS campaign visuals on Facebook, Instagram, LinkedIn and/or Twitter, using the sample posts and hashtags provided:

#NourishKidsPotential

#BCCBackToSchool

#BCCpartner

Tools to Download

Post one of our blog articles on Facebook, LinkedIn and/or Twitter. Remember to tag Breakfast Club of Canada as appropriate:

Facebook
@BreakfastClubDejeuner
Linkedin
@breakfastclubdejeuner
Instagram
@breakfastclubcanada
@clubdejeuner
Twitter
@BreakfastCanada
@ClubDejeuner

When?

Between August 15 and September 30 to generate excitement for the campaign.

*The tools remain accessible at all times if this period is not beneficial for your organization.

Campaign Key Messages

Case 1

You are an organization that wants to show your support for the Club and generate online donations:

Facebook / Instagram / LinkedIn

Twitter

We are proud to partner with (Club’s mention) to nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3Ivsb4X or text CLUB to 20222.

#NourishKidsPotential, #BCCpartner #BCCBackToSchool

Capture d’écran, le 2022-07-11 à 23.06.41

(Name of business or organization) is proud to help @BreakfastCanada nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3Ivsb4X or text CLUB to 20222.

#NourishKidsPotential, #BCCpartner #BCCBackToSchool

Case 2

You are an organization that wants to show your support for the Club and generate donations with your fundraising:

Facebook / Instagram / LinkedIn

(Company or organization name) is proud to help (Club’s mention) nourish children’s potential across Canada for the back to school season. (Explanation of your initiative)

Example of initiative: With the purchase of XX, $X will be donated to Breakfast Club of Canada (up to $X) from X to X 2022.

#NourishKidsPotential, #BCCpartner #BCCBackToSchool

Campaign Visuals

Facebook / Instagram / LinkedIn

Twitter

Instagram story

Article to Share

Press Room

Inflation and Rising Food Prices: Breakfast Club of Canada Sounds the Alarm

The organization launches its annual fundraising campaign in order to continue to support children across Canada in the face of a significant financial shortfall. Boucherville, August 23, 2022 – Amid decade-high inflation, Breakfast Club of Canada is launching an ambitious Back-to-School fundraising campaign to continue supporting school nutrition programs and ensure that children go […]

Campaign Posters

Personalization

Want a personalized visual with your logo? Contact anick.daigneault@clubdejeuner.org.

Spread the word using our communications toolbox

Spread the word using our communications toolbox

About Breakfast Club of Canada

About Breakfast Club of Canada

Help us nourish children’s potential as they go back to school

Goal

How to Donate?

Help us nourish children’s potential as they go back to school

Goal

How to Donate?

The Challenges Facing BCC

Solutions

Key Elements to Spread the Word

Inflation and Rising Food Prices: Breakfast Club of Canada Sounds the Alarm

Donate

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