Senior Relationship Marketing & Digital Platforms Advisor

Breakfast Club of Canada is looking to hire a Senior Relationship Marketing & Digital Platforms Advisor to play an active role in major fundraising campaigns and contribute significantly to the organization’s Canada-wide growth.

Reporting to the Communications & Marketing Director, the selected candidate will be responsible for developing and implementing relationship marketing strategies, working closely with Marketing, Communications and Philanthropy team members. This person will also contribute to various projects designed to advance the digital platforms that are the backbone of the Club’s operations. The successful candidate will supervise a Communications & Marketing Coordinator.

 

MAIN RESPONSIBILITIES

Relationship marketing

  • Contribute to the execution of the annual marketing plan.
  • Develop and implement donor acquisition, retention and engagement strategies.
  • Create online and offline donor acquisition strategies based on established donor personas.
  • Identify donor segments and create automated processes catering to each segment.
  • Work with the Marketing team on a cohesive content strategy aimed at stimulating engagement and meeting the needs of donors.
  • Strive to continuously enhance the donor experience through newsletters, mass mailings, the CRM system and other key distribution channels.
  • Analyze data and make it meaningful and actionable for the Marketing, Communications and Philanthropy teams in delivering on strategic objectives.
  • Establish KPIs and the mechanisms required to track them (dashboards).
  • Keep tabs on best practices in relationship marketing and trends in digital platforms and fundraising.

Digital platforms

  • Contribute to the strategic development, update and rollout of various digital platforms.
  • Lead the Salesforce CRM ongoing development project.
  • Spearhead the project to set up the custom Fundky fundraising platform.
  • Contribute to updates to the website (online forms).

 

SPECIFIC QUALIFICATIONS

  • University degree in marketing, e-commerce or business administration.
  • Five or more years of experience in the marketing field.
  • Complete fluency in written and spoken French and English.
  • Advanced proficiency in Microsoft Office applications and ability to learn new applications quickly.
  • Proven experience working with an email distribution platform (Marketing Cloud, Mailchimp).
  • Experience working with a customer relationship management (CRM) system, ideally Salesforce.
  • Skill in creating and deploying marketing strategies.
  • In depth-knowledge of relationship marketing.
  • Familiarity with the non-profit sector, an asset.

 

PERSONAL QUALITIES

  • Adherence to Breakfast Club of Canada values.
  • Excellent communication skills.
  • Ability to analyze and manage complex data.
  • Strategic mindset.
  • Donor-centric focus.
  • Ability to prioritize and multitask.
  • Resourceful self-starter with the ability to take initiative.
  • Creative and results-oriented.
  • Collaborative team player.

 

WORK CONDITIONS

  • Permanent, full-time position, Monday to Friday.
  • Flexible hours.
  • Summer work schedule.
  • Competitive salary.
  • Vacation and personal leave days.
  • Paid day off on your birthday.
  • Group insurance plan.
  • Access to telemedicine services.
  • Group RRSP with matching employer contributions.
  • Employee assistance program.
  • Employee recognition program.
  • Health and wellness program.
  • Professional development program.
  • The selected candidate will work remotely from a major Canadian city or as part of a hybrid telework arrangement through the head office in Boucherville, Quebec.
  • Target start date: As soon as possible.

 

 

TO APPLY

Please email your résumé and cover letter to CV@breakfastclubcanada.org. Only selected candidates will be contacted for an interview.

Breakfast Club of Canada promotes employment equity and welcomes applications from all qualified individuals.

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Supporting Our Schools, Shaping Our Planet’s Future

 

As we celebrate Earth Day, Breakfast Club of Canada highlights the global movement to raise awareness about preserving the planet. As we work to foster students’ well-being and empower them to achieve their potential, we are proud to support school breakfast programs with equipment and resources to make their programs more environmentally sustainable and commend all our partners who share these green aspirations. 

Read on to learn more about some of the innovative, eco-friendly initiatives that schools in Breakfast Club of Canada’s network are making happen.  

 

Protecting Mother Earth  

Cando Community School, Cando, Saskatchewan 

Protecting nature is valued by everyone at Cando Community School, which serves the Cando area and the Mosquito and Red Pheasant First Nations. In the fall of 2022, the administration at Cando Community School requested support from the Club to purchase a set of insulated containers that can be used to prepare and serve a wider variety of hot and cold breakfast items. This approach has made the breakfast program more environmentally sustainable and helps save on food transportation and storage costs and time.  

“Reducing waste in our school is very important so we can do our part and take care of Mother Earth. Polystyrene, plastic and aluminium foil don’t break down easily in the environment. By not using them, we are generating a lot less waste.”  – Sarah L’Hoir, Principal, Cando Community School  

Waste not, want not 

Charles-Bruneau School, Montreal, Quebec 

In 2020, the administration of Charles-Bruneau School set up a green committee to raise students’ awareness of their environmental footprint and encourage behaviours that reduce food waste. As a result of the committee’s efforts, breakfast is now served in reusable sealed containers, cereal is bought in bulk and students wash their own dishes.  

Congratulations to all students, staff and breakfast program volunteers for your inspiring ideas making a world of difference. Keep up the great work! 

Thank You to our Breakfast Champions!

From May 15 to June 16, 2023, over 3,500 breakfast programs from across the country are invited to join Breakfast Club of Canada’s Breakfast in Unison to celebrate the outstanding work of the volunteers and school staff who devote their time and energy to ensure everything runs smoothly and children can get a healthy start to the day.

 

In the weeks leading up to these celebrations, schools and community organizations were asked to nominate a Breakfast Champion whose drive and determination are vital to their program. The result: over two hundred nominees from coast to coast to coast!

 

A special thank-you to all our Breakfast Champions from everyone here at BCC for what you do, day in and day out, for the next generation.

 

Alberta

Athabasca Delta Community School Priscilla
Bentley School Susan
Dr. Roy Wilson Learning Center Carrie
Exshaw School Wilma Roeterink
Fort Saskatchewan High School Cathy, Claudia, Kim, Makinna, Katrina, Curtis, D’anne, Shonah, Serena, Barb, Brittney, Simone
Granum School Sherry
Herons Crossing School Amanda
Holy Cross (Calgary) Suzanne
John D. Bracco Junior High School Don, Vivian, Alisha
Kikino School Northern Lights School Division #69 Kelly
Lacombe Outreach School Meagen, Cayley
Light of Christ School (Calgary) Queeta, Ross
Lori Allen Pat, Glen, Chantel
Louis St. Laurent School Marcelo
Medicine Hat High School Auriel Heese
St Stephen’s Catholic School Jeanette, Kori-Ann, Charlen, Leah, Lauraine, Pembina
Tomahawk School Glenda, Ashlee, Josie, Eden, Claire, Jasmine, Hailey, Lucy, Sierra, Sophia, Ella, Morgan
West Meadow Elementary School Anabelle

British Columbia

Esk’etemc First Nation 549913 Maria
Morley Elementary Burnaby BC Marianne
Seabird Island Community School Deanna

Manitoba

École Beausejour Early Years School Trudy
Many Faces Education Centre Kayla
Nelson McIntyre Collegiate Mercy
North Memorial School Darla, Kim, Daisy, Leah, Alana, Dave
Portage Collegiate Institute Barb, Nicole, Darren, Kaitlyn, Janey
Wapanohk Community School Sarah, Charlotte

New Brunswick

Centennial School Ellen, Katie
John Caldwell School Marco

Ontario

Renfrew County District School Board-Champlain Discovery School Christine, Sherry, Glennda
The Upper Canada Leger Centre for Education & Training Laura, Shelly

Quebec

École Mécatina Phoenix, Ava, Harmony, Karen
Gerald McShane Sport Concentration Program Kayla
Heritage Elementary School Pauline
John F Kennedy Elementary School Debbie Kalivrousis
Lasalle Elementary Senior Sandra, Collen, Lyncee
Laurentian Elementary School Maddyson, Jordan, Lexie, Felix, Adriana, Liam, Liam, Estelle, Laurence, Elyse, Jeanne, Emma
Sainte Agathe Academy Claire
Wejgwapeniag School Isabella, Maddie, Morgan, Anabelle, Alexa, Shyiah, Melody, Ryder, Rose, Nathalie, Trudy

Saskatchewan

Albert Community School Shari
Humboldt Collegiate Institute Yvonne
Jack Kemp Community School Kendra
Vincent Massey Community School Joe, Nancy
Weldon School Ryan, Tom, Larry, Jodi, Donna, Laurie, Judy, Donna, Tanner, Kathy, Barden

No-Bake Baked Beans

Check out this quick and easy recipe for a filling, protein-packed breakfast this spring! Guaranteed to satisfy everyone at the table. 

 

Yield: About 4 servings 

 

Ingredients 

  • 2 tbsp. (30 ml) margarine or vegetable oil 
  • 1 medium onion, finely chopped (about 1 c./250 ml) 
  • 2 medium garlic cloves, finely chopped (about 2 tsp./10 ml) 
  • 2 cans (28 oz./1.1 L) white kidney beans, drained and rinsed 
  • ½ c. ketchup 
  • 2 tbsp. (30 ml) light brown sugar 
  • 2 tsp. (10 ml) Worcestershire sauce or low-sodium soy sauce 
  • ½ c. water 
  • Salt and freshly ground black pepper 

 

Preparation 

  1. Heat the margarine or vegetable oil in a large non-stick skillet at medium heat. Add the onions and garlic. Cook for about 5 minutes, until onions are soft.  
  2. Add all the other ingredients, stirring to combine. 
  3. Simmer for about 5 minutes, until liquid is reduced. Season to taste with salt and pepper. Enjoy! 

 

Serve with whole grain bread and fruit for a complete breakfast. For a little extra protein, add an egg!  

 

Adapted from: https://www.seriouseats.com/quick-morning-beans-and-fried-eggs-recipe 

An Inspiring Volunteer and Her « Projet Écolimentaire »!

As the 2020–2021 school year got underway, Saint-Coeur-de-Marie School was still short a site coordinator for its breakfast program.

Having just moved to Saint-Damien, Catherine Rixhon took advantage of the opportunity to get involved in the community and do something positive for the next generation through her twin passions of cooking and gardening. She loved the experience immediately and saw that she would be making a real difference in the day-to-day lives of students. But she was far from done contributing! She reached out to an organization that funds community health projects and secured a grant for the school, which was then used to start an initiative known as “Projet Écolimentaire.” The objective is to make locally grown foods more available to students. Part of the funding went toward procuring new appliances and accessories for the school kitchen. The school already had a seed planter, courtesy of the Municipality of Saint-Damien, which meant that everything was in place to allow students in every class to plant, grow and harvest a variety of fruits and vegetables in their community garden. Potatoes, kale, eggplant, cherry tomatoes, garlic and bell peppers are among the plants they proudly tend.  

 

 

But what about potential food waste? No worries there! Catherine had yet another trick up her sleeve. She and seven other community recruits meet up twice a month to make and freeze healthy, delicious dishes like omelets, kale chips, muffins, breakfast cookies and smoothies to serve in the school’s breakfast program. It wasn’t long until parents were clamouring to join in on the fun. After all, helping out in the kitchen once or twice a month is easier for most than volunteering every day during school hours.  

When asked about why she decided to take the lead on this project, Catherine credited her own sustainability-minded values. She is determined to reduce the quantity of individually packaged foods served at the school and focus on locally grown items. “If you want to change society, I think you have to start by educating children,” she says. That is why she is committed to piquing students’ curiosity by exposing them to different combinations of fresh, healthy foods and encouraging them to talk about what they like and how each food is unique. In addition, twice a week, she delivers special announcements over the school’s PA system about healthy eating and the environment. It’s a great way to raise awareness about nutrition and food waste among students and staff alike. As a result, composting has gradually worked its way into the school’s routine practices.  

Even if she doesn’t consider herself to be a morning person, Catherine is delighted and honoured to be involved in the school’s breakfast program. “I’m always raring to get to the school in the morning. The breakfast program has put a little extra pep into my life!” 

 

 

Federal Budget 2023 – National School Food Program

Children across Canada will have to wait

 

Boucherville, March 28, 2023 – Following the tabling of the federal government’s 2023 budget, Breakfast Club of Canada is concerned that no financial commitment to implementing a national school nutritious meal program has been put forward.

“At the rate the federal government is moving, Canada risks remaining the only G7 country without a school nutrition program for months, if not, years to come. Despite the federal government’s goodwill to implement such a program, we must recognize that the 2023 budget sends contradictory signals,” comments Tommy Kulczyk, President and Chief Executive Officer at Breakfast Club of Canada.

Nutrition is key to children’s overall health, well-being and learning. It is well documented that a healthy and nutritious diet is important to ensure optimal health, growth, and development, prevent various chronic diseases, and support learning. However, many children and youth across Canada are at risk to start their school day on an empty stomach. In fact, this situation may worsen, as inflation and higher interest rates make it more difficult for families to afford sufficient and healthy foods. As a result, many Canadians are adjusting their behaviour to cope with rising food prices: over 30 percent are eating less nutritious food and nearly 20 per cent are reducing meal sizes or skipping meals.

“There has never been a more critical time to invest in school nutrition programs and ensure that all children across the country have access to the nutritious foods they need to develop their full potential,” adds Judith Barry, Co-Founder and Director, Government Relations. “Despite the federal government’s commitment to develop a National School Food Program, four years following the first budget mention related to creating such program, in 2019, there is still no committed funding.”

A first substantial, multi-year funding in 2023 would have assisted in strengthening existing school nutrition programs in all provinces and territories, accelerating the impact of resources invested by all stakeholders, and filling the gaps in their reach and quality.

Breakfast Club of Canada is committed to continuing to collaborate with all donors and stakeholders as well as federal, provincial and territorial governments, to ensure that Canada becomes a country where no children go to school on an empty stomach.

 

About Breakfast Club of Canada

Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized for its promotion of local food products, the Club helps reach more than 580 000 children in over 3,500 programs in academic and community settings across the country. The ultimate goal: access to a nutritious breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.

 

 

Source: Breakfast Club of Canada

For further information: Eric Aach, eaach@national.ca, 514 569-3594