Boucherville – December 20th, 2022 –

Breakfast Club of Canada just marked 20 years of partnership with Costco warehouses, one of its main and long trusted support. Over the last two decades, Costco has been making sure to bring awareness and contribute to the health and education of youth and contributed more than 18 million dollars towards the Club’s ultimate goal: breakfast for every child, every day.

“Breakfast Club of Canada is very fortunate to rely on dedicated partners like Costco who understand the importance of a healthy and nutritious breakfast for students” said Judith Barry, Co-Founder and Director, Government Relations at Breakfast Club of Canada. “With the major increase in the number of schools supported over the past two years and the significant impact that inflation is having on operations, the support of major partner is more important than ever.”

Costco warehouses and their associates showed their ongoing generosity by joining Breakfast Club of Canada’s annual back-to-school campaign for the 15th year in a row. After the 10 days campaign across the country and thanks to employee’s dedication, close to 1.4 million was raised highlighting the power of this partnership to make a real difference and ensure children can reach their full potential and can look forward to a brighter future.

“Every child in Canada should have access to a nutritious breakfast. Costco Canada is proud to partner with Breakfast Club of Canada to make this reality. Over the last 20 years, our employees and customers have supported this mission and we look forward to continuing our partnership for years to come” Gino Dorico, Senior Vice-President & General Manager at Costco.

About Breakfast Club of Canada

Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 580,000 children in over 3,500 school nutrition programs across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.

About Costco

Costco Wholesale’s primary charitable efforts focus on programs supporting children’s initiatives, specifically in the areas of health, welfare and education, as well as to families in need in the communities where we do business. We are striving to make a positive impact, and we are thankful to be able to provide support to a variety of organizations and causes.

 

Media Contact

For more information and to schedule interviews with Costco or Breakfast Club of Canada spokespeople, please contact:

Julie Hauville

Media Relations, Breakfast Club of Canada julie.hauville@breakfastclubcanada.org

Boucherville – December 14, 2022 – Breakfast Club of Canada is pleased to announce that Walmart Canada has raised a record $4.5 million in 2022, allowing the Club to provide 9 million* nutritious morning meals for children and students across Canada. Since 2003, Walmart Canada has worked with Breakfast Club of Canada, donating and raising more than $63 million to help reach more students every day.

This year’s fundraising activities contributed $4.5 million and included a $1 million corporate donation from Walmart Canada. Customers were invited to donate in-store and online and Walmart associates organized fundraising initiatives to support the Club’s activities to make sure children have an equal chance to learn.

Breakfast Club of Canada has been working tirelessly for the past 28 years and today reaches more than 580,000 children in over 3,500 school nutrition programs throughout Canada each morning. With inflation reducing the ability of individuals and households to afford essential expenses, the demand has increased for essential services provided by various organizations. More than ever, the Club’s operations rely on a dedicated network of partners, such as Walmart Canada to gather resources and bring the organization closer to a goal: breakfast for every child, every day.

“For two decades, Walmart Canada has been a major partner who understands the importance of the work we do to nurture children’s potential through breakfast programs,” highlighted Judith Barry Co-Founder & Government Relations Director. “Their continued commitment to reaching more children across the country and the annual fundraising campaign gives us the chance to reach a large audience and encourage millions of Canadians to support our cause. Breakfast Club of Canada is grateful for the support and the strong relationship built with Walmart over the years.”

“Together with Breakfast Club of Canada, we’ve been making great strides in fighting hunger and ensuring kids are fueled to learn with greater access to nutritious school meals,” said Rob Nicol, Vice President, Communications and Corporate Affairs at Walmart Canada. “We’re proud to partner with Breakfast Club of Canada and we would like to thank our associates and customers for a record-breaking year, for their overwhelming generosity and another fantastic campaign.”

*  The Club’s national contribution average is $0.50 per breakfast. For every dollar Walmart, its customers and associates raise, Breakfast Club of Canada can help provide two meals to children.

 

About Breakfast Club of Canada

Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 580,000 children in over 3,500 school nutrition programs across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on FacebookInstagramTwitter and LinkedIn.

 

About Walmart Canada

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2022 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $500 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.

Media Contact

For more information and to schedule interviews with Breakfast Club of Canada or Walmart spokespeople, please contact:

Julie Hauville

Media Relations, Breakfast Club of Canada

julie.hauville@breakfastclubcanada.org

 

Felicia Fefer

Corporate Affairs, Walmart Canada

Felicia.Fefer@walmart.com

 

 

Saskatoon’s Mount Royal Collegiate offers a unique program where students, staff and community partners work together to provide, prepare and serve breakfast daily.


Mount Royal Collegiate in Saskatoon, Saskatchewan, has a population of approximately 700 students in grades 9 to 12. The school offers a unique breakfast program, where students, staff and community partners work together to provide, prepare and serve breakfast daily. Students can eat from about 8:30 a.m. until the first period begins at 9:15 a.m. Breakfast is offered again after the first period (around 10 a.m.) to ensure that students who did not have an early class can still start the day with a nutritious meal.

Mount Royal offers a grab-and-go model that is served out of a small window located at the main entrance of the school. From an initial 80 breakfasts a day in spring of 2021, the school is now serving approximately 180 students daily!

The grab-and-go model offers a variety of foods. A typical morning breakfast includes a sandwich (with a halal option), fruits/vegetables, yogurt, milk and cereal. Students can choose to take one or all items with them as they pass by.


Student involvement

Mount Royal offers a specialized program known as Alternative Education Work Studies. This program prepares students to be workplace-ready. Students in this program help prepare meals and snacks for the school’s student nutrition programs. This gives them hands-on experience prepping and serving food and increases their job readiness.

Community partners

Mount Royal has developed strong partnerships with local suppliers. Through these partnerships, they receive regular donations to support student nutrition programs. A huge shout-out to our community partners, Federated Co-op and Thomas Fresh, for everything they do. Every week, Federated Co-op provides the school with yogurt, cheese, cereal, eggs, granola bars and produce, while Thomas Fresh delivers two cases of fresh fruit.

Celebrating Mount Royal’s champions

Every breakfast program has its champions and Mount Royal is no exception. Today, we would like to honour Jean, Rachelle and Kim, three members of our amazing team.

Here is what Mount Royal’s community school coordinator, Melinda Brown, had to say about them:

  • Jean has been part of student nutrition programs for more than five years. She is hands-on and serves meals to students daily, as it is an important way to make connections with them. She is the happy face that welcomes and greets them each day. She is an inspiration to students in helping them believe they can do it. Jean is a true champion of the breakfast program. Not only does she encourage students to participate in making the food, but she also gets their ideas on how to make items tastier and more attractive.
  • Rachelle has also been part of student nutrition programs for more than five years. She has an amazing, charismatic and magnetic personality. Her bright smile and friendly demeanour are what makes our students feel so comfortable and accepted at the breakfast program. Rachelle’s contributions to providing healthy nutrition to students is immeasurably valuable work. We have not thanked her enough. Her dedication is essential to what we do.
  • Kim started at Mount Royal late last year and has been supporting the student breakfast program ever since. She brings an exuberance and joy to the program that helps our students feel comfortable and confident choosing a meal, knowing that no judgement is being passed on anyone requiring our program support.

Thanks to Mount Royal for taking the time to tell us about their breakfast program. It is really inspiring to see how the community can come together to offer such a fantastic service.


Photo of Kim at the servery (taken during a visit in June 2022)

 


Photo of Jean – submitted for the Breakfast Champion nominations


Photo of Rachelle – submitted for the Breakfast Champion nominations


Serving a pancake breakfast as part of Welcome Week (fall 2022)

 

 

 

For Breakfast Club of Canada, making sure 580,000 children get a healthy start to their day through school nutrition programs across the country is a top priority. BCC is fortunate to work with some very generous and engaged partners at the local level to make this happen. Délicouki is one of these partners.

They are the makers of snack foods inspired by traditional Quebec recipes. They pride themselves on combining great taste and great nutrition, with an irresistible variety of foods that tickle youngsters’ taste buds. Délicouki joined forces with BCC in 2017. They have learned the ins and outs of school nutrition in the years since, working with nutritionists to adjust their recipes in accordance with the Club’s guidelines. Today, they provide wholesome snack foods to 542 schools across Quebec, putting smiles on the faces of more than 79,000 children.

An indomitable spirit of innovation 

Adapting Délicouki’s products was no easy task. Preserving the texture was the key to making sure each snack remained fresh and good to eat for as long as possible.  

Innovation has always been one of the company’s core values, so they embraced the challenge of reformulating their products to help broaden children’s palates, using a wide range of healthy ingredients selected to appeal to appetites of all ages. It was also important to bear in mind children’s specific nutritional needs in the morning, which aren’t the same as, say, an adult getting ready for a hike. “Every province and every customer has their own set of requirements. We work hand in hand with each of them to come up with solutions that meet their nutritional specifications without compromising on taste and texture,” said Isabelle St-Amand, Chief Operating Officer. 

They were originally approached by the Centre de services scolaire de Montréal to make a date-based breakfast cookie. It wasn’t long until several other school service centres showed interest in Délicouki’s products as well. The company’s offering has since grown and diversified, with several new foods, flavours and formats. They became so busy, in fact, that they had to move into a bigger space to keep up with the growing demand for healthy, delicious snack items.  

“At Délicouki, we believe that the next generation is our hope for a fairer and more equitable future. Feeding children now means helping them to achieve their full potential. We share this vision with the Club. Nobody can learn on an empty stomach,” said Isabelle, before going on to describe the many advantages of serving a nutritionally balanced breakfast at school. “We know that there are lots of children in Quebec and across Canada who don’t get enough to eat in the morning. And the problem isn’t limited to inner cities or underprivileged families. The positive impacts of breakfast go beyond the students themselves to benefit entire school communities and society as a whole.” Délicouki firmly believes that food brings people together and breaks down barriers, and that snack time is when connections are made, friendships are formed, an intergenerational dialogue emerges and schoolyard conversations begin.  

Breakfast Club of Canada could not agree more. Claudine Dessureault, BCC’s National Senior Advisor, Purchasing and Inventory, said, “Ultimately, the reason we work with Délicouki is because it makes kids happy. Students love the yummy food they make, and we love their willingness to collaborate with us to develop special products for our organization. They’re also extremely reliable: they always deliver the quantities we need, when we need them. Clearly, this collaboration between Délicouki and Breakfast Club of Canada is a winning recipe.” 

And psst! We’ve got a bit of a scoop for you! Délicouki is currently developing on a brand-new flavour for the Club. Be sure to watch our updates to find out what it is!