In February 2020, thanks to the partnership with Pembina Pipeline Corporation (“Pembina”), new breakfast programs were implemented at Prince Rupert Middle School, Charles Hays Secondary School, and Roosevelt Park Elementary School.
Today, these programs feed 225 children and youth every morning and establish strong ties within the community with the objective of continuing to help students reach their full potential.
Creating a community garden
This past year, the City of Prince Rupert decided to amplify their efforts toward building a sense of community by creating a sustainable initiative for the school. The idea of a school garden was born. One of the active participants behind the project is Erika Boker, a grade 2 teacher at Roosevelt Park School with a passion for gardening. She explains, “every class is involved in different steps of this initiative which usually starts around Earth Day in late April. Tasks such as, mixing soil and planting seeds are split up. Once that is done the students do a series of observations around growth and sprouting. Boker stated, “what started with flower beds now produces a variety of fruits and vegetables such as beets, carrots, radishes, lettuce, Swiss chard, beans, peas, blueberry, strawberry, and garlic using the permaculture system.”
During the summer holidays, families volunteer to look after the garden to ensure everything continues to grow until September when students return to school. Boker adds that, “whatever is ready to be harvested while families are taking care of the garden is theirs to take home.”
Pembina has been a partner with the Breakfast Club of Canada (“BCC”) since 2016 in collaboration with Pembina’s signature giving and volunteering program, Fuel 4 Thought, which provides funding for breakfast programs in schools.
Jaret Sprott, Pembina’s Senior Vice President and Chief Operating Officer, is the Executive Sponsor of Fuel 4 Thought and a volunteer with the program. “It goes beyond making sure that kids get enough to eat”, he explains, “through our partnership with Breakfast Club of Canada, we’re also able to move the needle on a major social issue that impacts everything from education to wellness, and I’m very proud that Pembina continues to step up to the plate and deliver on our commitment to communities.”
Craig Hilton, Manager of the Prince Rupert Terminal states, “although we are a newer member to the Prince Rupert community, Pembina is committed to exploring how we can work together with the city and surrounding communities on sustainability, health, education, training and employment opportunities”. Pembina’s support provides a future full of opportunities for the Ecole Roosevelt Community School, which is currently in the process of establishing a more permanent community garden structure. The school plans to show students how to grow food and give everyone a chance to participate in the program.
Through their community investment program, Pembina participates in local, provincial, and national non-profit and charitable organizations in support of safe, inclusive, and connected communities that foster a strong sense of belonging.
Boucherville – September 22nd, 2022 – Today, Breakfast Club of Canada is launching an ambitious back-to-school fundraising campaign in partnership with Walmart Canada to raise money to help advance the Club’s mission and get closer to the ultimate goal: breakfast for every child, every day.
With food, transport and the overall cost of living getting increasingly expensive, breakfast programs are becoming more costly to sustain. These steep cost increases are having a significant impact on the Club’s operations and, the school nutrition ecosystem is now even more reliant on individual and corporate contributions.
Walmart is inviting its customers to participate in this year’s campaign from September 22 to October 14 by donating at the checkout in-store and online on Walmart.ca. The retailer will also generously contribute an additional $1 million to school breakfast programs in communities across Canada. Walmart Canada is Breakfast Club of Canada’s largest corporate partner with more than 400 stores across the country and more than 100,000 associates supporting the cause from coast-to-coast-to-coast.
“With sky-high inflation, Canadian families are struggling more than ever to make ends meet,” said Paul Lethbridge, Director, Corporate & Community Giving at Breakfast Club of Canada. “Every year, Walmart Canada’s associates and customers rally around our mission to help us serve millions of nutritious morning meals to kids across the country. We’re very grateful for Walmart’s unwavering support.”
The Club and its partners such as Walmart continue to raise awareness about the importance of access to nutritious food for children while continuing to reach a considerable number of students that have benefitted from these programs over the past few years. Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children have access to healthy food throughout the school year. But it can only do so with a strong network and generous support.
For the past 20 years, Walmart Canada has worked with Breakfast Club of Canada, raising more than $60 million. This long-lasting partnership is a major support for the Club and its over 3,500 school nutrition programs across the country which help reach over 580,000 children each morning.
”We are absolutely committed to delivering on our mission to help families live better. This is even more vital during these challenging economic times where it’s become more difficult for people to provide for their families,” said Rob Nicol, Vice President, Communications and Corporate Affairs at Walmart Canada. “Together, with Breakfast Club of Canada, we are helping ensure more children can eat nutritious breakfasts, so they are fueled to learn.”
To learn more and donate to the campaign:
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 500,000 children in over 3,000 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2022 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $500 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
For more information and to schedule interviews with Breakfast Club of Canada or Walmart spokespeople, please contact:
Media Relations, Breakfast Club of Canada
Corporate Affairs, Walmart Canada
Back to school also overlaps with apple picking season. Try this super simple and no bake “apple pie” recipe submitted by Coldwater School in Merritt, BC, as a fun way to welcome students back — they’ll love it! If you have some leftover summer peaches or any other fruit, why not give those a whirl instead? Use your creativity to add your own flair.
In individual cups or bowls, place nut-free granola on the bottom. Add sliced or diced apples and top with yogurt.
“Simple, easy and the students love it.” – Coldwater School in Merritt, BC
Call for recipes
We’d love to hear from you! Do you have any recipes you’d like to share? Send your favourite cultural, traditional, unique or easy-to-make dishes to firstname.lastname@example.org and you could be featured in one of our future newsletters or on our website. All submissions will also be entered into a draw to win some sweet BCC swag!
Welcome back, students! Welcome back, teachers! AND let’s not forget the support staff, volunteers and all those who make your school’s breakfast program possible! Collaboration is often the key to a successful program and we are grateful to see so many hard-working individuals on the ground at every school serving up breakfast. Remember, YOU are Breakfast Champions!
In the spring, we were thrilled to see so many schools take part in the Club’s Breakfast in Unison event. Your participation created a wave of recognition for all our Breakfast Champions from coast to coast to coast. In June, Jocelyn Dudley, one of our program coordinators, was lucky enough to attend a virtual Breakfast in Unison with Riverside Public School in Prince Albert, Saskatchewan. The event highlighted the contributions of six staff members who graciously prepare and serve breakfast daily. It was also an opportunity to acknowledge and express gratitude to two community partners, Save-On-Foods Prince Albert and the Prince Albert Food Bank. During the event, we heard from students and teachers about the importance of the daily breakfast program.
Here are some quotes that were shared.
“It helped us taste different things we haven’t had before.”
“It got rid of the rumble in my tummy.”
“It helped me wake up a little bit more.”
“It made me not talk loud and concentrate on my work and be good.”
“When you eat food, it makes you big and strong.”
“A lot of my students rely on this food program. Breakfast first thing in the morning creates happy students with full tummies and full hearts ready to learn. There would be more setbacks in behaviour if students were hungry.”
“I can say that when my students are not hungry, they are more willing to participate in class activities! They almost all come to school without breakfast. They are hungrier and they often ask for that second snack in the afternoon. I appreciate the food very much!”
“Parents often comment that they appreciate the provided breakfast and snacks for students, especially with the rising cost of groceries. For many of the children, they either do not have enough in their lunch kit to fill them up or the food they do have provides limited nutritional value.”
A daily school breakfast makes a difference in the lives of these students, teachers and families, and it takes collaboration to make it happen! We encourage you to integrate recognition into your day-to-day and annual calendars. It is never too early to start planning to celebrate your school’s Breakfast Champions! Keep an eye out in upcoming newsletter articles to learn more about creating a culture of recognition in your program.
The organization launches its annual fundraising campaign in order to continue to support children across Canada in the face of a significant financial shortfall.
Boucherville, August 23, 2022 – Amid decade-high inflation, Breakfast Club of Canada is launching an ambitious Back-to-School fundraising campaign to continue supporting school nutrition programs and ensure that children go to school with a healthy breakfast.
The Club and its partners currently help to reach more than 580,000 children each morning in over 3,500 school nutrition programs. There are also a couple hundred schools on the Club’s waitlist for such a program and the list continues to increase.
Due to an increase in operating costs related to the pandemic, the expansion of the scope of programs and rising food costs, the organization will struggle to maintain support for existing breakfast programs during the upcoming school year.
These steep cost increases are having a significant impact on the Club’s operations and in the absence of a National School Food Program and temporary emergency funding from the government, the school nutrition ecosystem is even more reliant on individual and corporate contributions.
“We are currently experiencing a perfect storm of obstacles that is having a substantial impact on our operations and our ability to support programs,” explains Tommy Kulczyk, President and CEO of Breakfast Club of Canada. “Our expenses for food, equipment and transportation are increasing at a faster rate than our revenues and breakfast programs are becoming more expensive to maintain.”
A Shortfall of A Couple Million Dollars
According to revenue projections, in order to maintain its support for school nutrition programs already backed in part by the Club, the organization anticipates a significant financial shortfall for the 2022-2023 school year. At this time, no new additional breakfast programs can be supported by the Club in schools over the coming school year.
“In 27 years of existence, the Club has never broken its promise to the children,” declares Judith Barry, Co-Founder and Director, Government Relations at Breakfast Club of Canada. “More than ever, the Club needs the support of public and private donors to help feed children in a context where they are often the most vulnerable.”
The Back-to-School Campaign, the Club’s largest fundraising campaign of the year, will run over the next eight weeks. To make a donation:
Text message: Text CLUB to 20222
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 580 000 children in over 3,500 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
To schedule an interview with a Breakfast Club of Canada spokesperson, please contact:
For more information about the campaign or Breakfast Club of Canada’s work, please contact:
The desire to give back can start at any age, as 7-year-old Béatrice can tell you. Hers is a story of humble beginnings that lead to big achievements!
How it All Started
In 2021, Béatrice and her friends Annabella and Zoé decided to sell lemonade to raise money for Breakfast Club of Canada and give other kids an equal chance to succeed. The idea then grew and grew, with six school friends, siblings and children from the neighbourhood joining in on the fun. With the help of their parents, the small group of young entrepreneurs pulled the whole thing off admirably, bringing in the tidy sum of $495.
A New Year, a New Goal!
This summer, the group decided to repeat the experience, only with a loftier goal in mind.
Even more of their friends, brothers and sisters decided to pitch in as well, as did their parents, who built a lemonade stand, spread the word on social media and put up signs in the neighbourhood.
A Perfect Day
The sale ended up happening on a warm, sunny afternoon in mid-July, in a specially made wooden lemonade stand. Béatrice and her teammates, Mathias, Florence, Abygaëlle, Massoma, Zoé, Annabella, Lee-Anne, Anaëlle and Édouard, went all out, making and hanging decorations, putting up BCC-themed balloons and greeting thirsty customers.
Lots of people stopped by, intrigued by what was going on and happy to make a donation in exchange for a refreshing glass of lemonade. The great weather meant that the stand could stay open until 7 p.m.
This year’s efforts definitely paid off, raising $1,282 to help Breakfast Club of Canada feed children throughout the year.
The parents who helped out were very proud and touched to see their children lend a hand to such a worthy cause. Maxime and Mélissa, Béatrice and Mathias’s parents, told BCC that they were already talking about doing it again next year — bigger and better than ever!
Everyone here at Breakfast Club of Canada would like to thank and congratulate Annabella, Anaëlle, Lee-Anne, Béatrice, Florence, Isaac, Abygaëlle, Édouard, Massoma, Zoé, and Mathias, as well as all those who supported them, for doing such a wonderful job again this year. It is inspiring to see children take the lead on initiatives like this that let them make a real difference in the lives of other children their age.
See you again next year, we hope!