Walmart Canada rallies around the Club’s mission to serve millions of healthy meals

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BCC and Walmart Canada representatives with BTS poster

It is a well-known fact that daily school breakfast makes a difference in the lives of children and families, but it takes collaboration to make it happen.


Once again, Walmart Canada is stepping up as a major partner of Breakfast Club of Canada’s back-to-school campaign this year.  As the years go by, associates and customers continue to make a difference with the same energy to help nurture the potential of children by giving them an equal opportunity to learn. The success of this back-to-school campaign is critical to be able to continue to reach the significant number of children who have benefited from breakfast programs over the past year.


Strengthening communities

Serving communities lies at the heart of Walmart’s mission to save people money and help them live better by meeting the needs of customers and communities. With more than 400 across the country, Walmart associates are encouraged to engage with customers and local organizations in several ways to understand and support local needs.

This vision never changed for the past sixty years, when Sam Walton opened the first Walmart store in 1962. He had the ambition to create a place for people to access quality goods at the best possible prices. Since then, Walmart has grown around the world, but that commitment has never wavered. “This commitment is complemented by additional efforts, including disaster relief support, associate volunteerism, local grants and community investment initiatives such as fundraising to support Breakfast Club of Canada’s programs.


A mission at the heart of Walmart Canada

According to revenue projections, in order to maintain its support for school nutrition already backed in part by the Club, the organization anticipates a shortfall of million for the 2022-2023 school year. Without a national food program and inflation having a significant impact on our operations, breakfast programs are more reliant than ever on corporate contributions.

“The benefits of eating a healthy meal at school are scientifically proven. It is not only critical for children, but also generates positive changes in school communities and our society. Walmart Canada and its associates understood it from the beginning and showed their passion for our cause.  We remain grateful for their unwavering support,” says Paul Lethbridge, Director, Corporate & Community Giving at Breakfast Club of Canada.

Since 1994, Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and for the past 28 years Walmart Canada has raised and donated more than 0 million to Canadian charities. The company is committed to building and supporting strong communities, while inspiring associates to give back and spark change. “We believe every child should have access to nutritious food, so they are fueled to learn. Unfortunately, for too many Canadian families, this simply is not a reality. We’re so proud to partner with Breakfast Club of Canada. Together, we continue to make a real difference eliminating food insecurity in our communities,” says Rob Nicol, Vice President, Communications and Corporate Affairs.


The Walmart fundraising campaign runs until October 14, 2022. Online donations can be made on the Walmart website and in-store, in more than 400 locations across Canada.