Children shouldn’t have to start their day hungry
Boucherville, September 1, 2021 – Breakfast Club of Canada kicks-off its Back-to-School campaign and is appealing to the generosity of its partners and Canadians everywhere to ensure it can continue to reach the considerable number of children that have benefitted from these programs over the past year. The Club currently supports over 3,183 programs in academic and community settings and reaches 490,974 children each day. This represents an increase in attendance between 5% and 100%, depending on the province, for breakfast programs in Canada compared to the previous year. Due to the pandemic, more children are at risk of going to school on an empty stomach, which is reflected in the increased program attendance.
“While a return to a new normal is slowly approaching, the effects of the pandemic are still very present,” explained Tommy Kulczyk, General Manager of Breakfast Club of Canada. “We have seen an increase in attendance in programs across the country and we need to be able to continue to sustain the increasing demands. The Club’s objective is to reach more and more children each day and this crucial funding will help us move forward.”
Breakfast Club of Canada is raising awareness and funds to able to deliver breakfast programs in innovative and collaborative ways, no matter what Back-to-School looks like in each province. Based on recent data, nearly 2 million children are at risk of starting their day hungry. This represents 1 in 3 children who are at risk if going to school on an empty stomach every morning.
“This is a time of year that should excite students and families across the country, not leave them feeling concerned about their nutrition,” declared Judith Barry, Co-Founder, Director of Impact and Provincial & Territorial Government Relations at Breakfast Club of Canada. “We have a responsibility to come together to ensure that hunger does not prevent any child from learning and succeeding. It only takes to provide a nutritious breakfast to a child in need. Any type of donation, big or small, can have a significant impact for youth across the country.”
Support the cause in style
As part of this year’s campaign, the Club has designed limited edition merchandise to raise additional funds. An online pop-up shop will launch on September 8 at 10 a.m., with a limited number of hoodies to be sold. This is an opportunity to add a stylish item to your wardrobe and raise awareness about the cause. For each item sold, will be donated to the Club to help children across the country start their day off the right way.
In addition to making a purchase from the online store, there are other ways people can contribute to this campaign:
Online: www.breakfastclubcanada.org/bts2021
Text message: Text CLUB to 20222
For more information about Breakfast Club of Canada’s Back-to-School campaign: Back to School 2021
To access photo and video content: Content Portal
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
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Media Contacts
For more information or to schedule an interview with a Breakfast Club of Canada spokesperson, please contact:
Nathalie Rochette
nathalie.rochette@clubdejeuner.org
514-404-5660
Victoria Jaklin (Eastern Canada)
victoria.jaklin@breakfastclubcanada.org
514-929-6805
Julie Hauville (Western Canada)
julie.hauville@breakfastclubcanada.org
604-617-4741
Boucherville – September 28th, 2021 – Today, Breakfast Club of Canada is launching its annual back-to-school fundraising campaign with Walmart Canada to raise money for school and community breakfast programs. These programs are crucial to help children develop healthy habits and reach their full potential especially since recent data show an increase in attendance – between 5% and 100%, depending on the province – for breakfast programs in Canada compared to the previous year.
Walmart is inviting its associates and customers to participate in this year’s campaign from September 28 to October 22 by donating at the checkout in-store and online on Walmart.ca. Walmart will also generously match customer donations, with a corporate matching grant of 0,000.
In these unpredictable times, the Club and its partners continue to raise awareness about food insecurity for children while ensuring it can continue to reach the considerable number of students that have benefitted from these programs over the past year. Despite Canada being a developed nation, 1 in 3 children risks starting school on an empty stomach.
For the past 19 years, Walmart Canada has worked with Breakfast Club of Canada, raising more than million. This long-lasting partnership is a major support for the Club and its 3,183 programs in academic and community settings across the country to feed 490,974 children each day.
“The Club is honoured to be supported by partners such as Walmart who understand the importance of the work we do for children. We can always count on their continued support and, through the annual fundraising campaign, we have the chance to reach millions of Canadians and encourage more and more people to support our cause. The strong relationship we have forged with Walmart is a compelling way to get the word out about the Club and our mission.” said Tommy Kulczyk, General Manager at Breakfast Club of Canada.
“Food plays a critical role in fueling children to learn and grow into healthy adults. That’s why Walmart Canada remains committed to using our size and scale to fight hunger and food insecurity and to deliver on our mission to help families live better,” said Nabeela Ixtabalan, Executive Vice President, People and Corporate Affairs at Walmart Canada. “Dollars raised through our annual Breakfast Club of Canada campaign will provide support and resources for school and community breakfast programs.”
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 900,000 customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2021 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than 0 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
Media Contact
For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada
julie.hauville@breakfastclubcanada.org
Felicia Fefer
Corporate Affairs, Walmart Canada
Boucherville– September 29th, 2021 – Students are heading back to school again, and to help them and their family better prepare for this of a new school year, Costco stepped up for a 14th year. The company joined Breakfast Club of Canada’s annual back-to-school campaign to make sure all kids don’t start they’re on an empty stomach. After the 10 days campaign across the country, a record amount of ,620,797 were raised thanks to members and employee’s dedication.
Due to the pandemic, the attendance for breakfast programs in Canada recorded between 5% and 100% increase compared to the previous year, depending on the province. “Thanks to partners like Costco, the Club helps Canadian children start their school day on a full stomach, allowing them to focus, learn and grow. In doing so, Costco is helping kids across Canada reach their fullest potential.” explains Judith Barry, co-Founder, director of Impact and Government Relations at Breakfast Club of Canada.
For 14 years now, Breakfast Club of Canada has been able to count on Costco as a valuable partner. Education and health, especially when it comes to children, are fundamental values for the company and the commitment of the employees in each of the warehouse allows them to offer a large number of breakfasts to Canadian children. “Costco started to be involved in the community in its early years. We are committed in our support of charitable activities in the communities where we operate, particularly with initiatives related to children, in the areas of health, welfare and education, as well as families in need, “said Benoit Louis-Seize, Manager of Benefits and Pension at Costco.
To find out more on how to donate to Breakfast Club of Canada’s back-to-school efforts, visit https://www.breakfastclubcanada.org/bts2021
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Costco
Costco Wholesale’s primary charitable efforts focus on programs supporting children’s initiatives, specifically in the areas of health, welfare and education, as well as to families in need in the communities where we do business. We are striving to make a positive impact, and we are thankful to be able to provide support to a variety of organizations and causes.
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Media Contact
For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada
Boucherville– November 2nd, 2021- As children return to the classroom, Staples Canada partnered with Breakfast Club of Canada for a 16th year on it’s back to school fundraising initiative, to help fund breakfast programs at schools throughout Canada. Thanks to the support of its associates and customers, the annual fundraiser raised a record amount of 8,301.
“The Club is very fortunate to be able to count on dedicated partners who understand the importance of a healthy and nutritious breakfast to ensure children can reach their full potential,” says Judith Barry, Co-Founder, Director of Impact and Provincial & Territorial Government Relations of Breakfast Club of Canada. “It has been exceptional times for everyone and together, we can ensure kids thrive.”
Associates at 90 participating Staples Canada and Bureau en Gros stores across Quebec and the Atlantic Provinces worked together and went the extra mile to contribute to the campaign and encourage customers to join them. They raised awareness around the fact that food insecurity has been a major issue across the country and continues to affect a great number of students.
“A nutritious meal is important in starting the school day on the right food,” said Michel Melancon, Regional Vice President, Staples Canada. “We are proud of our long-standing partnership with the Breakfast Club of Canada and are thankful to our network of associates and customers for their support.”
To find out more on how to donate to Breakfast Club of Canada’s back-to-school efforts, visit https://www.breakfastclubcanada.org/bts2021
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Staples Canada
Staples Canada is The Working and Learning Company. With a focus on community, inspiration and services, the privately-owned company is committed to being a dynamic, inspiring partner to customers who visit its over 300 locations and staples.ca. The company has two brands that support business customers, Staples Preferred for small businesses and Staples Professional for medium to large-sized enterprises, as well as five co-working facilities in Toronto, Kelowna, Oakville and Ottawa under the banner Staples Studio. Staples Canada is a proud partner of MAP through its Even the Odds campaign, which aims to tackle inequities in communities across Canada and helps make a future that’s fair for everyone. Visit staples.ca for more information or get social with @StaplesCanada on Facebook, Twitter, Instagram and LinkedIn.
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Media Contact
For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada
julie.hauville@breakfastclubcanada.org
Kathleen Stelmach,
Staples Canada, 905-737-1147 ext. 578
19th annual campaign raises best-ever $4.1 million for Canadian children
Boucherville – November 12th, 2021 – Breakfast Club of Canada (BCC), in collaboration with Walmart Canada, has wrapped up its biggest fundraising campaign of the year. The record-breaking campaign, which ran from September 28th to November 2nd, in Walmart Canada’s more than 400 stores and on Walmart.ca yielded an outstanding .1 million for school breakfast programs, which includes a 0,000 donation from Walmart Canada.
During the campaign, Walmart customers were invited to make a donation at the store checkout or online to support Breakfast Club of Canada, an organization that has been working tirelessly for 27 years to give all kids an equal chance at success. Paul Lethbridge, Director, Development & Donor Engagement at BCC explains, “Through the generosity and dedication of the Walmart’s associates and customers, we’re able to build the momentum, year over year, to help meet the escalating needs. We’re able to open more programs and apply more resources to meet the needs of communities across the country.”
Based on recent data, nearly 2 million children are still at risk of starting their day hungry. This represents 1 in 3 children who are at risk of going to school on an empty stomach. Walmart’s commitment will help BCC programs build a stronger distribution infrastructure to reach more kids from coast to coast to coast, even in remote communities.
“This year’s record-breaking Breakfast Club of Canada campaign clearly demonstrates our customers and associates have big hearts for full tummies,” said Nabeela Ixtabalan, Executive Vice President, People and Corporate Affairs at Walmart Canada. “Our commitment to fight hunger and food insecurity and to ensure kids are fueled to learn is as strong as ever. We want to thank our customers and associates for their continued support and overwhelming generosity for BCC’s school breakfast programs.”
Since 2003, Walmart Canada has worked with Breakfast Club of Canada, donating and raising more than million to help feed more students every day.
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2021 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada has made a commitment to regeneration – focusing on equitable opportunity, sustainability, community and ethics and integrity. Since 1994, Walmart Canada has raised over 0 million to support communities across Canada. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
Media Contact
For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada
julie.hauville@breakfastclubcanada.org
Felicia Fefer
Corporate Affairs, Walmart Canada
Boucherville – April 7, 2022 – Today, the Government of Canada renewed its commitment to working in the coming year with provinces, territories, municipalities, Indigenous partners and other stakeholders to develop a National School Nutritious Meal Program. The Club welcomes this mention in Federal Budget 2022, which marks another step towards a future where no child starts their day on an empty stomach.
“As many stakeholders, the Club has worked tirelessly to put the needs of children in Canada on the national agenda,” explains Judith Barry, Co-Founder and Director, Government Relations at Breakfast Club of Canada. “Budget 2022 recognizes that children cannot and must not start their day on an empty stomach. Thank you, Prime Minister Trudeau, and Minister Freeland, for making children’s food access in Canada a priority so that they can get they energy they need to learn.”
It takes an entire team to effectively promote access to nutritious food for children. Partners, donors and other stakeholders represent real financial leverage in the approach for government funding, as the Club’s success is based on combined efforts from all. This commitment from the Government of Canada would never have been possible without your commitment to children across the country.
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Media Contacts
For more information, please contact:
Nathalie Rochette
nathalie.rochette@clubdejeuner.org
514-404-5660
Victoria Jaklin
victoria.jaklin@breakfastclubcanada.org
514-929-6805
Back in person, the event brought together participants from the business and educational sectors to benefit the cause
Boucherville, April 14, 2022 – This morning, at the Hôtel Mortagne, in compliance with local sanitary measures, hundreds of people from the educational and business communities took part in the 16th edition of the Déjeuner des Grands event. As life continues to be marked by the effects of the pandemic and rising food prices, people in Quebec continue to demonstrate their dedication to the cause and be present for the well-being of children.
The event, which returned in person this year, was held in the form of a morning show hosted by Benoît Gagnon, radio host and Club ambassador, celebrating 25 years with the organization. Several special guests and Club ambassadors participated, including Geneviève Everell, author, speaker, CEO and chef-owner of Sushi à la maison, Laurent Paquin, comedian, Thomas Nepveu, professional karting driver, Philippe Langlois, founder and owner of Philippe & Co. and the group 2Frères who put on a musical performance.
“It is events like this that make me particularly proud to have been a Breakfast Club of Canada ambassador for the past 25 years,” explains Benoît Gagnon. “Seeing the community come together and rally around the cause is something really special. As a father, I am very proud to be part of this important event.”
The event brought together participants from all regions of Quebec with the goal of giving children the energy they need to learn. An impressive total of ,946 was raised this year thanks to the generosity of all the participants.
In order to shine a light on the realities and the challenges that the Club faces, Benoît Gagnon welcomed Tommy Kulczyk, President and CEO of Breakfast Club of Canada to discuss the issues, the growing needs and the positive impacts of breakfast programs.
“In Quebec, the Club reaches more than 67,000 children in over 480 programs each day, but the needs continue to grow,” said Tommy Kulczyk. “The Club wants to ensure that it can continue to reach the considerable number of children who currently benefit from a breakfast program and extend its reach. The goal is to provide constant support and help children achieve their full potential. It is by working together with our important partners, donors, volunteers and other stakeholders that we will achieve this.”
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada reaches more than 500 000 children in over 3,000 programs in academic and community settings across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
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Information:
Nathalie Rochette
Director, Communications and Marketing
Breakfast Club of Canada
nathalie.rochette@clubdejeuner.org
514-404-5660
Victoria Jaklin
Advisor, Corporate Communications and Public Relations
Breakfast Club of Canada
victoria.jaklin@breakfastclubcanada.org
514-929-6805
The organization is recognized for its promotion of Quebec food products and for its sourcing from local food partners.
Boucherville, June 23, 2022 – As the school year comes to a close, Breakfast Club of Canada is proud to announce its participation in the Aliments du Québec au menu recognition program for its promotion of Quebec food products in its menus and its 72% sourcing from local food partners.
“The Club recognizes the importance of promoting Quebec foods in order to promote healthy, local and sustainable food in breakfast programs in Quebec,” explains Tommy Kulczyk, President and CEO at Breakfast Club of Canada. “The well-being and development of children are our priorities and being able to accomplish our mission while offering local products that meet the highest standards in terms of nutritional requirements is a great accomplishment. We are very proud of this important recognition which allows us to continue to nurture the potential of children in Quebec.”
The Aliments du Québec au menu program, developed by Aliments du Québec and Équiterre, with the support of the ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec, recognizes institutions that put Quebec products on the menu in their service. This program also includes a support component that allows the Club to establish longer-term targets and to be monitored in achieving them.
By joining the Aliments du Québec au menu program, the Club recognizes the importance of the national Quebec food purchasing strategy by promoting Quebec products in its breakfast programs and demonstrates its clear commitment to maintaining and expanding its network of close partners. The organization is working to maintain this supply of foods from Quebec and continues to collaborate with the agri-food ecosystem to add more whenever possible.
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 500 000 children in over 3,000 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
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Media Contacts
Nathalie Rochette
Director, Marketing and Communications
nathalie.rochette@clubdejeuner.org
514-404-5660
Victoria Jaklin
Advisor, Corporate Communications and Public Relations
victoria.jaklin@breakfastclubcanada.org
514-929-6805
The organization launches its annual fundraising campaign in order to continue to support children across Canada in the face of a significant financial shortfall.
Boucherville, August 23, 2022 – Amid decade-high inflation, Breakfast Club of Canada is launching an ambitious Back-to-School fundraising campaign to continue supporting school nutrition programs and ensure that children go to school with a healthy breakfast.
The Club and its partners currently help to reach more than 580,000 children each morning in over 3,500 school nutrition programs. There are also a couple hundred schools on the Club’s waitlist for such a program and the list continues to increase.
Due to an increase in operating costs related to the pandemic, the expansion of the scope of programs and rising food costs, the organization will struggle to maintain support for existing breakfast programs during the upcoming school year.
These steep cost increases are having a significant impact on the Club’s operations and in the absence of a National School Food Program and temporary emergency funding from the government, the school nutrition ecosystem is even more reliant on individual and corporate contributions.
“We are currently experiencing a perfect storm of obstacles that is having a substantial impact on our operations and our ability to support programs,” explains Tommy Kulczyk, President and CEO of Breakfast Club of Canada. “Our expenses for food, equipment and transportation are increasing at a faster rate than our revenues and breakfast programs are becoming more expensive to maintain.”
A Shortfall of A Couple Million Dollars
According to revenue projections, in order to maintain its support for school nutrition programs already backed in part by the Club, the organization anticipates a significant financial shortfall for the 2022-2023 school year. At this time, no new additional breakfast programs can be supported by the Club in schools over the coming school year.
“In 27 years of existence, the Club has never broken its promise to the children,” declares Judith Barry, Co-Founder and Director, Government Relations at Breakfast Club of Canada. “More than ever, the Club needs the support of public and private donors to help feed children in a context where they are often the most vulnerable.”
The Back-to-School Campaign, the Club’s largest fundraising campaign of the year, will run over the next eight weeks. To make a donation:
Online: www.breakfastclubcanada.org/bts2022
Text message: Text CLUB to 20222
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 580 000 children in over 3,500 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
Media Contacts
To schedule an interview with a Breakfast Club of Canada spokesperson, please contact:
Eric Aach
eaach@national.ca
514-569-3594
For more information about the campaign or Breakfast Club of Canada’s work, please contact:
Nathalie Rochette
nathalie.rochette@clubdejeuner.org
514-404-5660
Victoria Jaklin
victoria.jaklin@breakfastclubcanada.org
514-929-6805
Boucherville – September 22nd, 2022 – Today, Breakfast Club of Canada is launching an ambitious back-to-school fundraising campaign in partnership with Walmart Canada to raise money to help advance the Club’s mission and get closer to the ultimate goal: breakfast for every child, every day.
With food, transport and the overall cost of living getting increasingly expensive, breakfast programs are becoming more costly to sustain. These steep cost increases are having a significant impact on the Club’s operations and, the school nutrition ecosystem is now even more reliant on individual and corporate contributions.
Walmart is inviting its customers to participate in this year’s campaign from September 22 to October 14 by donating at the checkout in-store and online on Walmart.ca. The retailer will also generously contribute an additional million to school breakfast programs in communities across Canada. Walmart Canada is Breakfast Club of Canada’s largest corporate partner with more than 400 stores across the country and more than 100,000 associates supporting the cause from coast-to-coast-to-coast.
“With sky-high inflation, Canadian families are struggling more than ever to make ends meet,” said Paul Lethbridge, Director, Corporate & Community Giving at Breakfast Club of Canada. “Every year, Walmart Canada’s associates and customers rally around our mission to help us serve millions of nutritious morning meals to kids across the country. We’re very grateful for Walmart’s unwavering support.”
The Club and its partners such as Walmart continue to raise awareness about the importance of access to nutritious food for children while continuing to reach a considerable number of students that have benefitted from these programs over the past few years. Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children have access to healthy food throughout the school year. But it can only do so with a strong network and generous support.
For the past 20 years, Walmart Canada has worked with Breakfast Club of Canada, raising more than million. This long-lasting partnership is a major support for the Club and its over 3,500 school nutrition programs across the country which help reach over 580,000 children each morning.
”We are absolutely committed to delivering on our mission to help families live better. This is even more vital during these challenging economic times where it’s become more difficult for people to provide for their families,” said Rob Nicol, Vice President, Communications and Corporate Affairs at Walmart Canada. “Together, with Breakfast Club of Canada, we are helping ensure more children can eat nutritious breakfasts, so they are fueled to learn.”
To learn more and donate to the campaign:
Breakfast Club of Canada’s Back-to-School Campaign
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 500,000 children in over 3,000 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2022 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than 0 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
Media Contact
For more information and to schedule interviews with Breakfast Club of Canada or Walmart spokespeople, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada
julie.hauville@breakfastclubcanada.org
Felicia Fefer
Corporate Affairs, Walmart Canada
Boucherville– October 14th, 2022
As the Back-to-School season is ending and students are back in the classroom, Staples Canada just finished its annual fundraiser. Thanks to the dedication of their associates and customers, Staples raised 8,571 to help maintain breakfast programs from coast to coast.
“Thanks to partners like Staples/Bureau en Gros, Breakfast Club of Canada makes it possible for children to start their school day with an equal chance.” highlights Tommy Kulczyk President & CEO of Breakfast Club of Canada. “Education and health, especially for children, are core values for Staples/Bureau en Gros and this fundraising campaign is a strong asset in the Club’s mission to bring awareness about student nutrition, especially when we know that learning is easier on a full stomach ”
With inflation currently at a multi-decade high, the cost of food, transportation and living are rising, and Breakfast Club of Canada will struggle to maintain its support to existing school nutrition programs this year.
All managers and associates in the participating Staples Canada and Bureau en Gros stores across Quebec and the Atlantic provinces joined forces to contribute to the campaign. From August 7th to September 11th, they encouraged customers to donate by bringing awareness with one goal in mind: breakfast for every child, every day.
“At Staples, we believe that the back-to-school season should be a time of excitement and wonder. However, we know that this is not the case for all parents, teachers, and students as they struggle to provide children with the resources to help support a successful school year,” said Wanda Walkden, Chief Human Resources and Communications Officer, Staples Canada. “As Canada’s Back to School Destination, the School Supply Drive, which just wrapped up another successful fundraising campaign, allowed our stores to team up with charitable partners, like Breakfast Clubs of Canada, helping make a sizable, tangible impact in the Quebec and Atlantic Canada markets supporting communities where we live and work, empowering learning and growth for the year ahead.”
To find out more on how to donate to Breakfast Club of Canada’s back-to-school efforts, visit https://www.breakfastclubcanada.org/bts2022/
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 580 000 children in over 3,500 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Staples Canada
Staples Canada is The Working and Learning Company. With a focus on community, inspiration and services, the privately-owned company is committed to being a dynamic, inspiring partner to customers who visit its over 300 locations and staples.ca. The company has two brands that support business customers, Staples Preferred for small businesses and Staples Professional for medium to large-sized enterprises, as well as five co-working facilities in Toronto, Kelowna, Oakville and Ottawa under the banner Staples Studio. Staples Canada is a proud partner of MAP through its Even the Odds campaign, which aims to tackle inequities in communities across Canada and helps make a future that’s fair for everyone. Visit staples.ca for more information or get social with @StaplesCanada on Facebook, Twitter, Instagram and LinkedIn.
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Media Contact
For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada
julie.hauville@breakfastclubcanada.org
Pamela Kennedy (She/Her)
Manager, PR and Communications, Staples Canada
Phone: (905) 737-1147 ext. 578
Pamela.Kennedy@staples.ca
Boucherville – November 18th, 2022 –
Breakfast Club of Canada is pleased to announce the appointment of Celina Stoyles to its Board of Directors. Born in downtown St. John’s, Newfoundland, Celina Stoyles, comes with an impressive experience of management and leadership skills. She is the Executive Director of Kids Eat Smart Foundation Newfoundland & Labrador and is the Club’s first Board member at the community level. Her understanding of health and wellness in children and youth, along with her volunteer knowledge and her extensive 22 years of experience with non-profit board management assists Celina in the day-to-day management and operations of the 272 Kids Eat Smart Clubs in Newfoundland.
Fundraising, events planning and non-profit management at all levels offer just a sample of the skills that Celina brings. She will play a key role as the Club continues to work towards its ultimate goal: breakfast for every child, every day. As is the second youngest of a family of 12 who likes cooking, she knows the importance for children to start the day with a healthy meal and have an equal chance to learn.
Celina spent almost 25 years in the hospitality industry and has held senior management positions within the non-profit sector for over 12 years. She currently sits on the Board of the Association of Fundraising Professionals Newfoundland and Labrador and holds a Certified Fund-Raising Executive designation. Her expertise and proven track record in the non-profit space will be a tremendous asset to Breakfast Club of Canada.
To learn more about Breakfast Club of Canada’s current Board members: Board of Directors
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 580 000 children in over 3,500 school nutrition programs across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
Media Contact
For more information, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada