This year marked our 14th annual back-to-school fundraising campaign with Staples Canada. Between July 17 and September 28, stores across Quebec and the Atlantic Provinces encouraged customers to give to Breakfast Club of Canada at the checkout. The results this year are amazing, thanks to the $362,034 in contributions from generous customers, coupled with associates’ valiant efforts.
“Our goal is to help people work better, learn more and do more every day. Your inspiring performances and this wonderful partnership with Breakfast Club of Canada means we can, as a unified team, help so many families and children in need and help them achieve, learn and grow.” – Rick Francioni, District Manager, Atlantic Canada
Staff in 64 stores in Quebec and 22 stores in the Atlantic Provinces pulled out all the stops throughout the campaign period to raise as much money as possible to nourish children’s potential. Campaign ambassadors in each store took the time to educate, inform and train cashiers to ensure they were ready, willing and able to do their part.
“I’ve had the opportunity to serve breakfast to elementary school children at a program run by the Club and I can tell you just how important it is to the kids – and how much they enjoy it. I saw the impact our fundraisers have on them and the volunteers who are giving their all. These kids are the future of our society, and it’s our duty to make sure they get an equal chance to succeed.” – Louis Pouliot, District Manager/14 – Nova Scotia/PEI
Creative ways to connect with customers
- At Store #49 (Marché Central, Montreal), employees created a colouring book that was handed out to all donors the first week of the campaign. Other stores followed in their footsteps soon afterward.
- Some stores decided to distribute back-to-school shipping lists in exchange for a donation to the Club.
- Store #211 in New Glasgow, Nova Scotia, held a raffle for a Keurig coffeemaker. All customers who made a donation were given a ticket to fill out for the draw.
- Staples #208 in Dartmouth, Nova Scotia, is the store that raised the most money during the campaign, with a grand total of $11,596. Congratulations!
The extraordinary dedication of all team members at participating stores will let us feed a growing number of children during the coming year. This is even more meaningful in 2020–2021, knowing that 2 million Canadian students will be starting the school day on an empty stomach in the wake of the pandemic. That’s a staggering 1 out of every 3 youngsters across the country.
On behalf of the children whose lives are changed by Breakfast Club of Canada, thank you to Staples Canada and their associates for pitching in and making a difference!