Breakfast Club of Canada teams up with Walmart Canada to help nourish children’s potential this back-to-school season
Boucherville – September 22nd, 2022 – Today, Breakfast Club of Canada is launching an ambitious back-to-school fundraising campaign in partnership with Walmart Canada to raise money to help advance the Club’s mission and get closer to the ultimate goal: breakfast for every child, every day.
With food, transport and the overall cost of living getting increasingly expensive, breakfast programs are becoming more costly to sustain. These steep cost increases are having a significant impact on the Club’s operations and, the school nutrition ecosystem is now even more reliant on individual and corporate contributions.
Walmart is inviting its customers to participate in this year’s campaign from September 22 to October 14 by donating at the checkout in-store and online on Walmart.ca. The retailer will also generously contribute an additional $1 million to school breakfast programs in communities across Canada. Walmart Canada is Breakfast Club of Canada’s largest corporate partner with more than 400 stores across the country and more than 100,000 associates supporting the cause from coast-to-coast-to-coast.
“With sky-high inflation, Canadian families are struggling more than ever to make ends meet,” said Paul Lethbridge, Director, Corporate & Community Giving at Breakfast Club of Canada. “Every year, Walmart Canada’s associates and customers rally around our mission to help us serve millions of nutritious morning meals to kids across the country. We’re very grateful for Walmart’s unwavering support.”
The Club and its partners such as Walmart continue to raise awareness about the importance of access to nutritious food for children while continuing to reach a considerable number of students that have benefitted from these programs over the past few years. Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children have access to healthy food throughout the school year. But it can only do so with a strong network and generous support.
For the past 20 years, Walmart Canada has worked with Breakfast Club of Canada, raising more than $60 million. This long-lasting partnership is a major support for the Club and its over 3,500 school nutrition programs across the country which help reach over 580,000 children each morning.
”We are absolutely committed to delivering on our mission to help families live better. This is even more vital during these challenging economic times where it’s become more difficult for people to provide for their families,” said Rob Nicol, Vice President, Communications and Corporate Affairs at Walmart Canada. “Together, with Breakfast Club of Canada, we are helping ensure more children can eat nutritious breakfasts, so they are fueled to learn.”
To learn more and donate to the campaign:
Breakfast Club of Canada’s Back-to-School Campaign
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 500,000 children in over 3,000 programs in academic and community settings across the country. The ultimate goal: breakfast for every child, every day. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2022 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $500 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
Media Contact
For more information and to schedule interviews with Breakfast Club of Canada or Walmart spokespeople, please contact:
Julie Hauville
Media Relations, Breakfast Club of Canada
julie.hauville@breakfastclubcanada.org
Felicia Fefer
Corporate Affairs, Walmart Canada
