IKEA CANADA ANNOUNCES NEW PARTNERSHIP WITH THE BREAKFAST CLUB OF CANADA

This commitment will provide over 150,000 additional meals and support childhood development from coast-to-coast

Burlington, ON – IKEA Canada is thrilled to announce a new partnership with the Breakfast Club of Canada to support childhood development in each of the communities where it operates. For each breakfast sold at IKEA Canada restaurants from November 1^st to 30^th, IKEA will donate $1 to the Breakfast Club of Canada to feed a child in each our local communities, up to a maximum of $150,000. Additionally, donations of cooking and eating products, as well as volunteerism will be contributed to the Breakfast Club of Canada over the next year to help to operate existing school breakfast programs and help to establish new programs in areas of critical need, including First Nations communities.

“At IKEA Canada, we believe that children are the most important people in the world and we are proud to partner with the Breakfast Club of Canada to support childhood development in each of the communities where we operate,” said Brendan Seale, sustainability manager, IKEA Canada. “One in five children across Canada are at risk of going to school with an empty stomach – for a variety of reasons – and we are proud to support the Breakfast Club of Canada to enable children to start to the day with well-nourished bodies so that they can develop well-nourished minds.”

“When we say that every dollar and every gesture counts, this is a great example. IKEA Canada’s generous support is very important and appreciated by everyone at the Breakfast Club of Canada” said Daniel Germain, president and founder at the Breakfast Club of Canada. “It is heart-warming to see that a partner like IKEA Canada cares that much about our mission. With IKEA Canada as a committed, national partner, we can concentrate on providing school children their daily breakfast.”

IKEA Canada co-workers from across the country will have the opportunity to support their local Breakfast Club of Canada by ‘adopting-a-club’ to serve breakfast regularly, to packing breakfast bags for delivery to nearby schools.

The launch of this partnership coincides with the launch of a new IKEA breakfast offering, as part of IKEA Canada’s commitment to continuously improving the entire food experience, offering appetizing food that is healthy and sustainably produced at affordable prices for the many. Additions include a new children’s menu and vegetarian options, as well as serving cage-free eggs in all of its IKEA Canada restaurants as of November 2^nd, 2016. To learn more about the wider food menu, visit www.IKEAFoodFacts.ca

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About IKEA Canada:

IKEA is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide, which are visited by 884 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points in Quebec City and southern Ontario and two Collection Points in Halifax and Saskatoon. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

About Breakfast Club of Canada:

For 20 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed 163,634 students every day in 1,455 schools.

FOR MORE INFORMATION:                                                                                  
Stephanie Kerr
Corporate Press Officer
905-637-9440 ext. 6378
stephanie.kerr@IKEA.com