Mott’s Fruitsations brings back “Buy a Cup Give a Cup” program to support Breakfast Club of Canada

Canadian actor and director – and father of two – Jason Priestley comes home to support the cause

January 29, 2020 [Toronto, ON] – Every morning in Canada, more than one million children are at risk of starting school on an empty stomach. To help every child realize their full potential, Mott’s Fruitsations has announced the return of the “Buy a Cup Give a Cup” program: Until March 31, 2020, one cup of Mott’s Fruitsations will be donated to Breakfast Club of Canada for every cup purchased – up to half a million cups in total.

To help raise awareness of the program, and of the importance of breakfast in a child’s life, Mott’s Fruitsations and Breakfast Club of Canada have joined forces with Canadian actor and director Jason Priestley. The star will be making stops today in Toronto and tomorrow in Montreal to promote the partnership and the important work being done by Breakfast Club of Canada.

“The numbers are shocking,” said Priestley. “I can’t imagine my kids going off to school hungry – it’s heartbreaking to learn that one in four Canadian children are in that position. Mott’s Fruitsations and Breakfast Club of Canada are doing incredible work to provide a nutritious start to the day to Canadian children in need, and I’m very proud to support them.”

Since 1994, Breakfast Club of Canada has funded and supported school breakfast programs across the country, working to give Canadian children the equal opportunity to succeed. Today, the Club operates in more than 1,800 schools across the country, and feeds more than 243,500 children every school morning. In total, they serve 40 million breakfasts across Canada each year.

“We believe that all Canadian children deserve an equal chance at success and, the reality is, there are over one million children in the country at risk of not having a nutritious breakfast every morning to give them the energy they need to learn,” said Lisa Clowery, National Corporate Relations Director, Breakfast Club of Canada. “Partners like Mott’s Fruitsations – and Jason – are critical to our efforts and we’re thrilled to kick off this year’s campaign.”

“It’s a bit of a cliche to say that breakfast is the most important meal of the day, but we know that it’s true – especially for young people,” said Karen Daneliuk, Mott’s Fruitsations Brand Marketing Manager, Canada Dry Mott’s Inc.  “Breakfast programs improve learning, reduce stress and foster a sense of engagement and belonging. We’re delighted to have a great Canadian talent on board, lending some star-power this year to help raise awareness of such an important issue in Canada.”

Participating Mott’s Fruitsations products are unsweetened, made with real fruit, contain no artificial flavours or colours – and make a great addition to a nutritious breakfast. For more information on the “Buy a Cup Give a Cup” program, please visit mottsfruitsations.ca.

About Mott’s Fruitsations*

Mott’s Fruitsations* helps parents provide their kids with unsweetened, nutritious snacks that are made with real fruit. Mott’s Fruitsations is available in 14 different flavour combinations and in a variety of formats. From single-serve cups to multi-serve jars to on-the-go pouches, we’ve Got Your Snack*! Mott’s Fruitsations’ commitment toward healthy eating habits goes far beyond their products, as demonstrated by Canada Dry Mott’s partnership with Breakfast Club of Canada. To learn more, visit mottsfruitsations.ca.

Mott’s Fruitsations* is a brand commercialized by Canada Dry Mott’s Inc., operating together with Keurig Canada Inc., under the Keurig Dr Pepper Canada business name. From coast to coast, Keurig Dr Pepper Canada offers a broad range of hot and cold beverages for every need, marketed under more than 60 flagship brands, including Canda Dry*, Mott’s Clamato*, Van Houtte® and Timothy’s®, available everywhere people shop and consume. Also available from Keurig Dr Pepper Canada, are Keurig®‘s single-serve coffee makers.

The Company’s principal Canadian offices and executive team are located in Montreal, Quebec and Mississauga, Ontario. Also located in Montreal, Quebec are the hot beverage manufacturing facilities. To learn more about our company, visit: www.keurigdrpepper.ca. For more information on our Corporate Responsibility work, please visit: https://www.keurigdrpepper.ca/en-ca/our-company/corporate-responsibility.

About Breakfast Club of Canada

Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.

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For more information, please contact:
Duncan Peng, Craft Public Relations
angela@craftpublicrelations.com | 647-865-2552

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