SIX DEDICATED WOMEN JOIN FORCES TO HELP CANADIAN CHILDREN

Breakfast Club of Canada Unveils Its Back-to-School Campaign Cabinet

MONTREAL – September 28, 2020 – For the first time in its history, Breakfast Club of Canada has brought together an elite squad of business professionals from across the country whose complementary backgrounds will help expand BCC’s network of partners. The six women who have joined the Back-to-School Campaign Cabinet will lend their combined expertise and name recognition to add clout and credibility to the campaign, which kicked off in late August.

Chaired by journalist, philanthropist and host Joan Kelley Walker, the Campaign Cabinet will leverage members’ connections to help the Club’s significantly greater needs arising from the pandemic. Since the beginning of the new school year, schools across Canada have already seen a 25% to 30% increase in program attendance. According to a survey of all available data, BCC expects that food insecurity will rise by 80% this year. This means that over 2 million children will be at risk of not having a proper breakfast every morning. This represents over 1 in 3 Canadian children.

“Nutrition is essential. There is no other way around it. Canadian children deserve to be nourished so that they can live up to their full potential.’’ said Back-to-School Campaign Cabinet Chair Joan Kelley Walker. ‘’ The current crisis has created more vulnerability amongst our nation’s children. I am proud to be a cabinet member for Breakfast Club of Canada’s current campaign, committed to be there for children no matter where they are. I have witnessed firsthand the impact of their programs and the time to take action is now.”

Introducing the Back-to-School Campaign Cabinet:

• Joan Kelley Walker, Chair of the Breakfast Club of Canada Back-to-School Campaign Cabinet; Journalist, Philanthropist and Host
• Shelley Mayer, Founder and President, Ramp Communications
• Gail Nyberg, former Executive Director, Daily Bread Food Bank
• Anne Fortin, Senior Vice President of Direct Distribution and Chief Marketing Officer, Intact Financial Corporation
• Isabelle Rayle-Doiron, Vice-President, Public Affairs, and General Counsel, Danone
• Brett Clapperton, Director, Community Investment and LBG Canada, SiMPACT Strategy Group

The goal of Breakfast Club of Canada’s back-to-school campaign is to mobilize its partners and the general population to ensure all kids start their day with the energy they need to learn. Building on its mission of feeding students’ potential and giving all children an equal chance of success, the Club is calling on the generosity of Canadians to support its network of schools and local charities in order to continue delivering innovative food programs across the country, no matter how the school year unfolds in the wake of the pandemic.

To donate to Breakfast Club of Canada’s back-to-school efforts, go to breakfastclubcanada.org/backtoschool2020.

To view the profiles of the Cabinet members, click here.

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.

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Media enquiries

For more information or to schedule interviews with Breakfast Club of Canada spokespeople, please contact:

Justine Plourde |1-888-442-1217, ext. 3369 | justine.plourde@breakfastclubcanada.org
Nathalie Rochette | 514-404-5660 | nathalie.rochette@breakfastclubcanada.org