Kids putting hands together on the table

19th annual campaign raises best-ever $4.1 million for Canadian children

 

Boucherville – November 12th, 2021 – Breakfast Club of Canada (BCC), in collaboration with Walmart Canada, has wrapped up its biggest fundraising campaign of the year. The record-breaking campaign, which ran from September 28th to November 2nd, in Walmart Canada’s more than 400 stores and on Walmart.ca yielded an outstanding $4.1 million for school breakfast programs, which includes a $820,000 donation from Walmart Canada. 

 

During the campaign, Walmart customers were invited to make a donation at the store checkout or online to support Breakfast Club of Canada, an organization that has been working tirelessly for 27 years to give all kids an equal chance at success.  Paul Lethbridge, Director, Development & Donor Engagement at BCC explains, Through the generosity and dedication of the Walmart’s associates and customers, we’re able to build the momentum, year over year, to help meet the escalating needs. We’re able to open more programs and apply more resources to meet the needs of communities across the country.”  

 

Based on recent data, nearly 2 million children are still at risk of starting their day hungry. This represents 1 in 3 children who are at risk of going to school on an empty stomach. Walmart’s commitment will help BCC programs build a stronger distribution infrastructure to reach more kids from coast to coast to coast, even in remote communities. 

 

“This year’s record-breaking Breakfast Club of Canada campaign clearly demonstrates our customers and associates have big hearts for full tummies,” said Nabeela Ixtabalan, Executive Vice President, People and Corporate Affairs at Walmart Canada. “Our commitment to fight hunger and food insecurity and to ensure kids are fueled to learn is as strong as ever. We want to thank our customers and associates for their continued support and overwhelming generosity for BCC’s school breakfast programs.” 

 

Since 2003, Walmart Canada has worked with Breakfast Club of Canada, donating and raising more than $59 million to help feed more students every day. 

 

About Breakfast Club of Canada 

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn. 

 

About Walmart Canada 

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2021 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada has made a commitment to regeneration – focusing on equitable opportunity, sustainability, community and ethics and integrity. Since 1994, Walmart Canada has raised over $500 million to support communities across Canada. Additional information can be found at walmartcanada.cafacebook.com/walmartcanada and at twitter.com/walmartcanada. 

 

Media Contact 

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact: 

Julie Hauville 

Media Relations, Breakfast Club of Canada 

julie.hauville@breakfastclubcanada.org 

 

Felicia Fefer 

Corporate Affairs, Walmart Canada 

Felicia.Fefer@walmart.com 

Kids putting hands together on the table

Boucherville– November 2nd, 2021- As children return to the classroom, Staples Canada partnered with Breakfast Club of Canada for a 16th year on it’s back to school fundraising initiative, to help fund breakfast programs at schools throughout Canada. Thanks to the support of its associates and customers, the annual fundraiser raised a record amount of $328,301. 

 

“The Club is very fortunate to be able to count on dedicated partners who understand the importance of a healthy and nutritious breakfast to ensure children can reach their full potential,” says Judith Barry, Co-Founder, Director of Impact and Provincial & Territorial Government Relations of Breakfast Club of Canada. “It has been exceptional times for everyone and together, we can ensure kids thrive.” 

 

Associates at 90 participating Staples Canada and Bureau en Gros stores across Quebec and the Atlantic Provinces worked together and went the extra mile to contribute to the campaign and encourage customers to join them.  They raised awareness around the fact that food insecurity has been a major issue across the country and continues to affect a great number of students. 

 

 “A nutritious meal is important in starting the school day on the right food,” said Michel Melancon, Regional Vice President, Staples Canada. “We are proud of our long-standing partnership with the Breakfast Club of Canada and are thankful to our network of associates and customers for their support.” 

 

To find out more on how to donate to Breakfast Club of Canada’s back-to-school efforts, visit https://www.breakfastclubcanada.org/bts2021 

 

About Breakfast Club of Canada 

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn. 

 

About Staples Canada 

Staples Canada is The Working and Learning Company. With a focus on community, inspiration and services, the privately-owned company is committed to being a dynamic, inspiring partner to customers who visit its over 300 locations and staples.ca. The company has two brands that support business customers, Staples Preferred for small businesses and Staples Professional for medium to large-sized enterprises, as well as five co-working facilities in Toronto, Kelowna, Oakville and Ottawa under the banner Staples Studio. Staples Canada is a proud partner of MAP through its Even the Odds campaign, which aims to tackle inequities in communities across Canada and helps make a future that’s fair for everyone. Visit staples.ca for more information or get social with @StaplesCanada on Facebook, Twitter, Instagram and LinkedIn. 

 

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Media Contact 

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact: 

Julie Hauville 

Media Relations, Breakfast Club of Canada 

julie.hauville@breakfastclubcanada.org 

 

Kathleen Stelmach,  

Staples Canada, 905-737-1147 ext. 578 

kathleen.stelmach@staples.ca 

Kids putting hands together on the table

Boucherville– September 29th, 2021 – Students are heading back to school again, and to help them and their family better prepare for this of a new school year, Costco stepped up for a 14th year. The company joined Breakfast Club of Canada’s annual back-to-school campaign to make sure all kids don’t start they’re on an empty stomach. After the 10 days campaign across the country, a record amount of $1,620,797 were raised thanks to members and employee’s dedication.

 

Due to the pandemic, the attendance for breakfast programs in Canada recorded between 5% and 100% increase compared to the previous year, depending on the province. “Thanks to partners like Costco, the Club helps Canadian children start their school day on a full stomach, allowing them to focus, learn and grow.  In doing so, Costco is helping kids across Canada reach their fullest potential.” explains Judith Barry, co-Founder, director of Impact and Government Relations at Breakfast Club of Canada.

 

For 14 years now, Breakfast Club of Canada has been able to count on Costco as a valuable partner. Education and health, especially when it comes to children, are fundamental values for the company and the commitment of the employees in each of the warehouse allows them to offer a large number of breakfasts to Canadian children. “Costco started to be involved in the community in its early years. We are committed in our support of charitable activities in the communities where we operate, particularly with initiatives related to children, in the areas of health, welfare and education, as well as families in need, “said Benoit Louis-Seize, Manager of Benefits and Pension at Costco.

 

To find out more on how to donate to Breakfast Club of Canada’s back-to-school efforts, visit https://www.breakfastclubcanada.org/bts2021

 

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs across the country. To learn more, visit breakfastclubcanada.org or follow us on FacebookInstagramTwitter and LinkedIn.

 

About Costco

Costco Wholesale’s primary charitable efforts focus on programs supporting children’s initiatives, specifically in the areas of health, welfare and education, as well as to families in need in the communities where we do business. We are striving to make a positive impact, and we are thankful to be able to provide support to a variety of organizations and causes.

 

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Media Contact

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:

Julie Hauville

Media Relations, Breakfast Club of Canada

julie.hauville@breakfastclubcanada.org

Kids putting hands together on the table

Boucherville – September 28th, 2021 – Today, Breakfast Club of Canada is launching its annual back-to-school fundraising campaign with Walmart Canada to raise money for school and community breakfast programs. These programs are crucial to help children develop healthy habits and reach their full potential especially since recent data show an increase in attendance – between 5% and 100%, depending on the province – for breakfast programs in Canada compared to the previous year.

 

Walmart is inviting its associates and customers to participate in this year’s campaign from September 28 to October 22 by donating at the checkout in-store and online on Walmart.ca. Walmart will also generously match customer donations, with a corporate matching grant of $820,000.

In these unpredictable times, the Club and its partners continue to raise awareness about food insecurity for children while ensuring it can continue to reach the considerable number of students that have benefitted from these programs over the past year. Despite Canada being a developed nation, 1 in 3 children risks starting school on an empty stomach.

For the past 19 years, Walmart Canada has worked with Breakfast Club of Canada, raising more than $55 million. This long-lasting partnership is a major support for the Club and its 3,183 programs in academic and community settings across the country to feed 490,974 children each day.

“The Club is honoured to be supported by partners such as Walmart who understand the importance of the work we do for children. We can always count on their continued support and, through the annual fundraising campaign, we have the chance to reach millions of Canadians and encourage more and more people to support our cause. The strong relationship we have forged with Walmart is a compelling way to get the word out about the Club and our mission.” said Tommy Kulczyk, General Manager at Breakfast Club of Canada.

“Food plays a critical role in fueling children to learn and grow into healthy adults. That’s why Walmart Canada remains committed to using our size and scale to fight hunger and food insecurity and to deliver on our mission to help families live better,” said Nabeela Ixtabalan, Executive Vice President, People and Corporate Affairs at Walmart Canada. “Dollars raised through our annual Breakfast Club of Canada campaign will provide support and resources for school and community breakfast programs.”

 

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs the country. To learn more, visit breakfastclubcanada.org or follow us on FacebookInstagramTwitter and LinkedIn.

 

About Walmart Canada

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 900,000 customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2021 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $500 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.

 

Media Contact

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:

Julie Hauville

Media Relations, Breakfast Club of Canada

julie.hauville@breakfastclubcanada.org

 

Felicia Fefer

Corporate Affairs, Walmart Canada

Felicia.Fefer@walmart.com

Their day souldn't start with hunger

Children shouldn’t have to start their day hungry 

 

Boucherville, September 1, 2021 – Breakfast Club of Canada kicks-off its Back-to-School campaign and is appealing to the generosity of its partners and Canadians everywhere to ensure it can continue to reach the considerable number of children that have benefitted from these programs over the past year. The Club currently supports over 3,183 programs in academic and community settings and reaches 490,974 children each day. This represents an increase in attendance between 5% and 100%, depending on the province, for breakfast programs in Canada compared to the previous year. Due to the pandemic, more children are at risk of going to school on an empty stomach, which is reflected in the increased program attendance. 

 

“While a return to a new normal is slowly approaching, the effects of the pandemic are still very present,” explained Tommy Kulczyk, General Manager of Breakfast Club of Canada. “We have seen an increase in attendance in programs across the country and we need to be able to continue to sustain the increasing demands. The Club’s objective is to reach more and more children each day and this crucial funding will help us move forward.” 

 

Breakfast Club of Canada is raising awareness and funds to able to deliver breakfast programs in innovative and collaborative ways, no matter what Back-to-School looks like in each province.  Based on recent data, nearly 2 million children are at risk of starting their day hungry. This represents 1 in 3 children who are at risk if going to school on an empty stomach every morning. 

 

“This is a time of year that should excite students and families across the country, not leave them feeling concerned about their nutrition,” declared Judith Barry, Co-Founder, Director of Impact and Provincial & Territorial Government Relations at Breakfast Club of Canada. “We have a responsibility to come together to ensure that hunger does not prevent any child from learning and succeeding. It only takes $2 to provide a nutritious breakfast to a child in need. Any type of donation, big or small, can have a significant impact for youth across the country.” 

 

Support the cause in style 

As part of this year’s campaign, the Club has designed limited edition merchandise to raise additional funds. An online pop-up shop will launch on September 8 at 10 a.m., with a limited number of hoodies to be sold. This is an opportunity to add a stylish item to your wardrobe and raise awareness about the cause. For each item sold, $20 will be donated to the Club to help children across the country start their day off the right way. 

 

In addition to making a purchase from the online store, there are other ways people can contribute to this campaign: 

Online: www.breakfastclubcanada.org/bts2021 
Text message: Text CLUB to 20222
 

For more information about Breakfast Club of Canada’s Back-to-School campaign: Back to School 2021 

To access photo and video content: Content Portal 

 

About Breakfast Club of Canada 

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs the country. To learn more, visit breakfastclubcanada.org or follow us on FacebookInstagramTwitter and LinkedIn. 

 

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Media Contacts 

For more information or to schedule an interview with a Breakfast Club of Canada spokesperson, please contact: 

Nathalie Rochette
nathalie.rochette@clubdejeuner.org 
514-404-5660 

Victoria Jaklin (Eastern Canada)
victoria.jaklin@breakfastclubcanada.org 
514-929-6805 

Julie Hauville (Western Canada)
julie.hauville@breakfastclubcanada.org 
604-617-4741 

Montreal, August 4, 2021 – Today, the Government of Canada revealed the details of a funding package to help fight food insecurity across the country. A total of $ 25 million will be allocated to Breakfast Club of Canada for the 2021-2022 school year as part of Agriculture and Agri-Food Canada’s Emergency Food Security Fund. 

“The pandemic continues to have a significant impact on families, and children are among the most vulnerable to food insecurity,” explained Tommy Kulczyk, General Manager at Breakfast Club of Canada. “In Canada, nearly 2 million children are at risk of going to school hungry each morning. This announcement is very good news, and we are grateful to be receiving this emergency funding from the Government of Canada. It is certainly a step in the right direction. “ 

The one-time government funding announced this morning will be used to meet the urgent needs of the most vulnerable people over the coming months. Adapting to pandemic restrictions, the Club and its network of partners are offering even more innovative and collaborative food programs by working with schools and local organizations. 

While these emergency funds will be used to support the breakfast programs currently in place, the demand is still growing. A large number of schools are still on the waiting list and attendance in already supported programs has increased significantly in the past year. The needs outpace the Club’s capacity to respond. 

With the important support of the Government of Canada, financial partners and generous Canadians, the Club works every day to reach as many children as possible across the country. These funds will be very useful in providing emergency aid this year, but there is still much work to be done to ensure that hunger does not prevent any child from learning and succeeding. 

About Breakfast Club of Canada  

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow us on FacebookInstagramTwitter and LinkedIn. 

 

For more information: 

Victoria Jaklin
Advisor, Corporate Communications and Public Relations
Breakfast Club of Canada
victoria.jaklin@breakfastclubcanada.org 
 

Montreal, July 8, 2021 – Breakfast Club of Canada announced today that the President and Founder, Daniel Germain, will be stepping down from his role as president after more than 26 years with the organization. He will nevertheless continue to actively support the Club’s mission in his capacity as founder.  

 

Since 1994, Breakfast Club of Canada has been nurturing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program, it takes a broader approach that is based on engagement, enrichment and empowerment, teaming up with communities and local partners to develop solutions adapted to their specific needs. Breakfast Club of Canada brings together hundreds of thousands of students and volunteers every morning who connect over a nutritious breakfast. More specifically, nearly 300,000 students are reached every day in communities across the country, including close to 300 First Nations, Métis and Inuit communities.  

 

“The Board of Directors applauds the extraordinary work of Daniel Germain. He is a visionary and a remarkable pioneer in social entrepreneurship and food security across the country. Today, thousands of children have access to breakfast each day thanks to the path he has created. The Club is now a mature organization and is well positioned to meet the growing needs and help feed even more children across the country.” 

— Louis Frenette, Member of Breakfast Club of Canada’s Board of Directors 

 

“I’ve been preparing for the administrative handover of my duties for a few years now. It is with a sense of accomplishment that I’m saying goodbye to my role as president. I’m leaving behind an established team of professionals, who are driven and determined to help lead the efforts to promote school nutrition in Canada. I am extremely grateful to the thousands of volunteers, school staff members and Club employees who have contributed to our mission over the years, as well as all those who continue to do so every day, as well as the board members who have stood up for the organization and taught us a great deal about strategy, governance and management. My thanks also go out to the passionate partners we have teamed up with, some of whom have been with us from the very start. In the coming months, I’ll have the chance to reach out to many of these volunteers, employees and partners to thank them personally for being part of this journey, which turned into more than I ever could have imagined. A special thank you to Judith Barry, my ally from day one, for your unwavering support for this crazy dream of ours, which has become so important and so meaningful to so many.”  

 Daniel Germain, President and Founder, Breakfast Club of Canada 

 

“As Daniel moves on from his duties as president of Breakfast Club of Canada, he’s leaving much more than a long tenure behind. We will continue to carry this great responsibility and push our limits for the well-being of children, just as he did so well over the past 26 years. The team is ready to continue this important work and to surpass themselves to always do better for the children, as Daniel has always encouraged me to do.’’ 

— Judith Barry, Co-Founder, Director of Impact and Provincial & Territorial Government Relations, Breakfast Club of Canada 

 

Daniel Germain will announce his future plans in the coming weeks and will take the opportunity to highlight some of the organization’s key achievements over the years. 

 

About Breakfast Club of Canada 

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn.  

 

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For more information: 

 

Nathalie Rochette
Communications and Marketing Director 

Breakfast Club of Canada 

nathalie.rochette@breakfastclubcanada.org 

514.404.5660 

 

For an interview with Daniel Germain:
Joanie Noël 

Communications Narimane 

info@narimane.ca 

514-371-8317 

Participants came together virtually for the well-being of children across the country 

Boucherville, April 19, 2021 – In this difficult period marked by the challenges and hardships associated with the pandemic, Quebecers continue to demonstrate their unwavering commitment to the well-being of children. Last Friday, hundreds of people from academic, philanthropicpolitical and business groups took part in the 15th edition of the Déjeuner des Grands. 

Different from recent years, this festive gathering was held virtually in the form of a morning show hosted by Benoît Gagnon, radio host and Club ambassador for over 23 years. Several special guests were also present, including Mikaël Kingsbury, mogul skier, six-time Olympic gold medalist and Club Ambassador, Katerine Savard, Olympic medalist swimmer, Laurent Paquin, comedian, Daphné Létourneau, comedian, Dominic Arpin, TV host and producer, Thomas Nepveu, professional race car driver and Club ambassador, and Jonas Tomalty, singer-songwriter.  

“Being father, entrepreneur and Breakfast Club of Canada ambassador for more than 23 years, it was natural for me to want to get involved in this adapted format for the 15th edition of the Déjeuner des Grands,” explained Benoît Gagnon, radio host, entrepreneur and Club ambassador. “At a time when we are living through very difficult circumstances, it is even more important to come together to help children develop their full potential. ”  

Broadcast live from the Hotel Mortagne in Boucherville, in compliance with health and safety measures, the event brought together participants from all regions of Quebec to help children have a good start to the day and develop their full potential. A total of $71,606 was raised this year thanks to the generosity of all participants. Since its first edition 15 years ago, the Déjeuner des Grands has raised more than $770,000.  

In order to provide participants with some additional information regarding the Club’s challenges during this pandemic, Benoît Gagnon welcomed Marie-Josée Lapratte, Co-Director of programs at Breakfast Club of Canada to discuss some of the obstaclesthe growing demands and the importance of supporting breakfast programs.  

“In Quebec, more than 400,000 children go to school hungry each morning,” said Tommy Kulczyk, General Manager at Breakfast Club of Canada. “Thanks to the support of our partners, we can continue to maximize our impact among young people and fight food insecurity, even in the middle of a pandemic. The power of the community has never been more apparent than in the past year. A big thank you to everyone who participated in this event and to those who continue to support our mission. Together, we can give children the energy they need to learn and succeed. “ 

 

About Breakfast Club of Canada 

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow us on FacebookInstagramTwitter and LinkedIn. 

 

 

For more information: 

Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@clubdejeuner.org
514404-5660 

Victoria Jaklin
Advisor, Corporate Communications and Public Relations
Breakfast Club of Canada
victoria.jaklin@breakfastclubcanada.org 
514-929-6805 

This event took place thanks to our generous collaborator

Montreal, February 8, 2019 – To inspire children and youth to dream big, Breakfast Club of Canada and the Air Canada foundation joined forces to welcome three Indigenous youth from British Columbia on an exceptional trip to meet Club Ambassador, Carey Price. The fifth edition of the Shooting for the Stars event saw Arianna, Lashawn and Sireasha – from Westbank, Anahim Lake and Williams Lake respectively – board an Air Canada flight to explore a new area of their country: Montreal.

Being from the Ulkaltcho reserve in Anahim Lake himself, Carey Price is able to understand the importance of an experience like this, which encourages children from communities such as his to dream big and shoot for the stars.

Highlights:

  • The purpose of this visit is to inspire the children by way of meeting Carey Price, who is from the same region as they are and has been successful in fulfilling his dream; playing in the NHL.
  • They had the chance to skate with Carey while creating priceless memories.
  • Arianna, Lashawn and Sireasha met with the Mayor of Montreal, Valérie Plante, at City Hall and signed the City’s Guestbook.
  • They experienced Carey Price defending the net during a Montreal Canadiens game against the Winnipeg Jets on February 7th, all the while comfortably seated in the Air Canada lodge.
  • Breakfast Club of Canada in Indigenous communities:
    • 226 clubs serving 24,244 children daily

Quotes:

“For these children, we know that a single spark can change their lives, or even the realities of their entire community. For this reason, nurturing these children’s dreams is especially important to us, and we are very touched and grateful to be able to play an inspiring role in their lives through the Shooting for the Stars event, orchestrated by the Air Canada Foundation and Breakfast Club of Canada.”
– Angela and Carey Price, Breakfast Club of Canada ambassadors

“It’s really amazing for me to see all the people who have worked so hard to give my granddaughter the chance to take this trip. She is incredibly lucky to have been selected and we are so touched by the generosity of Breakfast Club of Canada and the Air Canada Foundation.”
– Brenda, grandmother of Sireasha who accompanied her on this trip

“The Air Canada Foundation is proud to partner with Breakfast Club of Canada and be an integral part of an initiative like Shooting for the Stars, an event that allows young people from Indigenous communities to open their horizons while enjoying an exceptional experience! Beyond an unforgettable travel adventure, we are proud to transport them to their full potential.”
– Priscille LeBlanc, Chair of the Air Canada Foundation

“Breakfast Club of Canada is dedicated to helping children from Indigenous communities and allowing them to dream just as big as any other child. What might seem like just a trip is in fact the opportunity to partake in an out-of-the-ordinary experience, but also to create everlasting memories, and that’s why Shooting for the Stars is so important.”
– Daniel Germain, President Founder of Breakfast Club of Canada

Special thanks to our generous partners, without which this event would not be possible:

  • Sheraton Montreal
  • Central Mountain Air
  • Limo Krystal
  • La Cage – Brasserie sportive
  • McDonald’s
  • Cora
  • Observatoire Place Ville Marie
  • Montreal Science Centre
  • La Grande Roue de Montréal

About Breakfast Club of Canada

Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. The Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Founded in Quebec in 1994, Breakfast Club of Canada is present in 1,640 schools from coast to coast feeding over 220,000 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.

About the Air Canada Foundation

The Air Canada Foundation, a registered charitable organization, focused on the health and well-being of children and youth, was launched in 2012. It offers both financial and in-kind support to Canadian registered charities.  Core programs include the Hospital Transportation Program which donates Aeroplan Miles to pediatric hospitals across Canada enabling children to access medical care unavailable locally and the Volunteer Involvement Program which recognizes the involvement of employees in their local community by providing airline tickets to the registered charities in support of their fundraising initiatives.  The Foundation, in collaboration with the airline, also engages directly in fundraising activities such as the Every Bit Counts program, which encourages customers to donate loose change of all denominations onboard flights or through airport collection containers, as well as through various fundraising events. The Foundation also offers continued support to major health-related causes that benefit Canadians and is an active participant in international humanitarian relief activity as the need arises.  For more information about the Air Canada Foundation and its impact, please visit www.aircanada.com/foundation  or www.aircanada.com/citizensoftheworld2017.

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For further information:

Meagan Conn
Project Manager, Public Relations and Government Affairs
Breakfast Club of Canada
Meagan.Conn@breakfastclubcanada.org
1 866 794-4900, extension 3704

Federal Government to Invest in the Creation of National School Food Program

Statement from Daniel Germain, Founder of Breakfast Club of Canada Following the 2019th Budget Announcement

“Today, we applaud the government’s historic decision to provide children from around the country with access to a healthy breakfast before they start their day. The creation of a National School Food Program is a demonstration of true leadership in building a stronger, healthier and more equitable Canada, and is also a testament to the hard work that thousands of volunteers have put into running programs nationwide. We all know that when children succeed, society succeeds. Our team at Breakfast Club of Canada is overjoyed and incredibly proud of this initiative. We have been advocating tirelessly for a national program and are eager to see this project finally come to life. Rest assured that it is with a humble heart and with great determination that we are ready to start working in collaboration with the government and the Ministry of Agriculture as part of the Food Policy, to ensure that every child gets what they deserve, a healthy breakfast and the opportunity to thrive.”
– Daniel Germain, Founding President of Breakfast Club of Canada