Jessi Cruickshank and Valérie Roberts: Joining Forces for Kids!

3 mins read

With our back-to-school campaign at Breakfast Club of Canada now in full swing, there’s no better time to check in with the two wonderful and big-hearted women who have stepped up to serve as our campaign spokespeople. Read on to find out more about what makes them tick.

Jessi and her lovely twins. Follow her on Instagram!


We are delighted to welcome Jessi Cruickshank to the Breakfast Club of Canada family, as the English spokesperson for the #StopChildHunger campaign.

Jessi’s career kicked off with MTV Canada, where she appeared in a number of successful programs, earning a slew of accolades and a faithful fan base along the way. She then turned her on-screen talents to CTV, E!, The CW and CBC as the host of a number of highly popular shows.

She recently created a new Facebook Watch series, New Mom, Who Dis?, which takes a fun, refreshing look at various aspects of first-time parenthood. As the mother of two twin boys, she is keenly aware of the importance and benefits of breakfast on early child development.

“Making my kids breakfast in the morning is a privilege. This year, because of the repercussions of COVID-19, 1 in 3 children will go to school on an empty stomach. When I heard that, I wanted to do anything I could to help.” – Jessi Cruickshank

We are proud to have these two remarkable women on board to shine the spotlight on the work we do and to raise public awareness about the problem of food insecurity as the school year gets underway.

Valérie and her stepdaughters. Follow her on Instagram!


Valérie Roberts was a natural choice to front the #StopChildHunger campaign within the French-speaking community. Valérie has been a familiar face on the small screen since 2007, when she won the coveted “VJ recherché” contest at Musique Plus. She has since appeared in numerous programs on V Télé, ICI Radio-Canada and Vrak TV. Her radio work includes stints with 96.9 CKOI and as a cultural commentator at 98.5 FM. She is also a writer and a regular contributor to such magazines as Clin d’oeil and Cool!, as well as and

“I can’t bear to think that there are students out there whose ability to learn is being compromised by a lack of food in the morning.” – Valérie Roberts

As a stepmom to two girls, and having recently written a book on the topic, she was the ideal person to team up with Breakfast Club of Canada for the back-to-school campaign in order to make sure even more children across the country start their day with a healthy breakfast.

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Does our campaign resonate with you? Would you like to show your support for Breakfast Club of Canada and help fight child food insecurity? Contact us about becoming an ambassador:

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