- Social media content and visuals
- Key BTS campaign messages
- Customizable posts
This communications toolbox has been developed with a set of ready-to-use tools that allow BCC partners to showcase their participation in this year’s back-to-school (BTS) campaign. Everything you need is right here!
Spread the word using our communications toolbox
This communications toolbox has been developed with a set of ready-to-use tools that allow BCC partners to showcase their participation in this year’s back-to-school (BTS) campaign. Everything you need is right here!
- Social media content and visuals
- Key BTS campaign messages
- Customizable posts
About Breakfast Club of Canada
Founded in 1994, Breakfast Club of Canada helps reach children in every province and territory across the country.
OUR ULTIMATE GOAL: BREAKFAST FOR EVERY CHILD, EVERY DAY.
About Breakfast Club of Canada
Founded in 1994, Breakfast Club of Canada helps reach children in every province and territory across the country.
OUR ULTIMATE GOAL: BREAKFAST FOR EVERY CHILD, EVERY DAY.
Help us nourish children’s potential as they go back to school
Breakfast Club of Canada is launching an important fundraising campaign this Back-to-School season in order to continue to support children and programs across Canada.
By taking part in this campaign, you will be helping BCC elevate its Canada-wide visibility and bring in the donations necessary to nourish children’s potential.
How to Donate?
Online
https://www.breakfastclubcanada.org/bts2023/
SMS
Text CLUB to 20222
Help us nourish children’s potential as they go back to school
Breakfast Club of Canada is launching an important fundraising campaign this Back-to-School season in order to continue to support children and programs across Canada.
By taking part in this campaign, you will be helping BCC elevate its Canada-wide visibility and bring in the donations necessary to nourish children’s potential.
How to Donate?
Online
https://www.breakfastclubcanada.org/bts2023/
SMS
Text CLUB to 20222
The Challenges Facing BCC
Inflation
Maintaining Support for Breakfast Programs
As expenses increase at a faster rate than revenues, the Club will struggle to maintain its support for existing school nutrition programs this year. The Club’s goal is to provide consistent and lasting support to programs across the country.
Waiting List
The Club’s waiting list includes schools that wish to benefit from support to reach more children in their school or to improve their school nutrition program (number of days available, quality of menus, accompaniment, etc.).
Solutions
Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children aross the country have access to healthy food throughout the school year. Together, we can nourish their potential.
The Challenges Facing BCC
Inflation
Maintaining Support for Breakfast Programs
As expenses increase at a faster rate than revenues, the Club will struggle to maintain its support for existing school nutrition programs this year. The Club’s goal is to provide consistent and lasting support to programs across the country.
Waiting List
The Club’s waiting list includes schools that wish to benefit from support to reach more children in their school or to improve their school nutrition program (number of days available, quality of menus, accompaniment, etc.).
Solutions
Breakfast Club of Canada is a unifying force for partners, schools and individual donors to ensure that children aross the country have access to healthy food throughout the school year. Together, we can nourish their potential.
Key Elements to Spread the Word
How?
When?
1
Share one of our BTS campaign visuals on Facebook, Instagram, LinkedIn and/or Twitter, using the sample posts and hashtags provided:
#NourishKidsPotential
#BCCBackToSchool
#BCCpartner
2
Post one of our blog articles on Facebook, LinkedIn and/or Twitter. Remember to tag Breakfast Club of Canada as appropriate:
- Facebook
- Linkedin
- Instagram
- Twitter
Between August 21 and September 30 to generate excitement for the campaign
*The tools remain accessible at all times if this period is not beneficial for your organization.
Key Elements to Spread the Word
How?
1
Share one of our BTS campaign visuals on Facebook, Instagram, LinkedIn and/or Twitter, using the sample posts and hashtags provided:
#NourishKidsPotential
#BCCBackToSchool
#BCCpartner
2
Post one of our blog articles on Facebook, LinkedIn and/or Twitter. Remember to tag Breakfast Club of Canada as appropriate:
- Facebook
- Linkedin
- Instagram
- Twitter
When?
Between August 21 and September 30 to generate excitement for the campaign
*The tools remain accessible at all times if this period is not beneficial for your organization.
Campaign Key Messages
Case 1
You are an organization that wants to show your support for the Club and generate online donations:
Facebook / Instagram / LinkedIn

We are proud to partner with (Club’s mention) to nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222.
#BCCpartner #BCCBackToSchool


(Name of business or organization) is proud to help @BreakfastCanada nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222.
#BCCpartner #BCCBackToSchool

Case 2
You are an organization that wants to show your support for the Club and generate donations with your fundraising:
Facebook / Instagram / LinkedIn

(Company or organization name) is proud to help (Club’s mention) nourish children’s potential across Canada for the back to school season. (Explanation of your initiative)
Example of initiative: With the purchase of XX, $X will be donated to Breakfast Club of Canada (up to $X) from X to X 2023.
#BCCpartner #BCCBackToSchool

Campaign Key Messages
Case 1
You are an organization that wants to show your support for the Club and generate online donations:
Facebook / Instagram / LinkedIn

We are proud to partner with (Club’s mention) to nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222.
#BCCpartner #BCCBackToSchool


(Name of business or organization) is proud to help @BreakfastCanada nourish children’s potential across Canada. Help the Club reach its goal by donating now online https://bit.ly/3KTWdSg or text CLUB to 20222.
#BCCpartner #BCCBackToSchool

Case 2
You are an organization that wants to show your support for the Club and generate donations with your fundraising:
Facebook / Instagram / LinkedIn

(Company or organization name) is proud to help (Club’s mention) nourish children’s potential across Canada for the back to school season. (Explanation of your initiative)
Example of initiative: With the purchase of XX, $X will be donated to Breakfast Club of Canada (up to $X) from X to X 2023.
#BCCpartner #BCCBackToSchool

Campaign Visuals
Campaign Visuals
Personalization
Want a personalized visual with your logo? Contact approvals@breakfastclubcanada.org
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