A few months ago, a school in the Aroland First Nation community in Ontario received a special grant from Breakfast Club of Canada’s Emergency Fund. Bill Beaucage, the school’s principal, sent us a moving letter to express his gratitude. A must-read!

Dear Breakfast Club of Canada,

Aroland’s Breakfast Food Hamper Program is extremely essential for the children and families in our community. Volunteers from our school and community are assisting us with packing hampers and delivering them to all 114 homes in Aroland. In my eyes, these volunteers, hamper packers and deliverers are the true heroes that are the reason why this program is and continues to be a success in our community.

“I feel awesome because now people get to have things to cook on, fruit to eat, breakfast.” – Melissa Megan (Volunteer Packer)

Every second Friday, a food order is delivered from Daneff’s Food Market in Geraldton, Ontario, to Aroland. These hampers are providing the essential breakfast food items families need in our absence. Grill/griddle combination sets, frying pans and spatulas were also delivered to all our homes.

It has been gratifying reading all the “thank you” comments that families and households are sharing with us. One comment in particular this past week said, “Thank you so much. This was over the top.”

“I am happy to deliver to my community. It just helps everybody in living properly here.” – Rolland Towedo (Volunteer Delivery Driver)

Please know that every dollar that your organization has provided Aroland First Nation from your very generous donors is making a huge difference and impact at the very doorstep of every household in the community.

Thank you to Breakfast Club of Canada for your financial support and the generosity of your donors during these unprecedented times. Thanks to all of you, great work is taking place in small communities like Aroland, Ontario, and across our great country.

Stay safe, stay well.

Bill Beaucage
Johnny Therriault School, Aroland

With our back-to-school campaign at Breakfast Club of Canada now in full swing, there’s no better time to check in with the two wonderful and big-hearted women who have stepped up to serve as our campaign spokespeople. Read on to find out more about what makes them tick.

Jessi and her lovely twins. Follow her on Instagram!


We are delighted to welcome Jessi Cruickshank to the Breakfast Club of Canada family, as the English spokesperson for the #StopChildHunger campaign.

Jessi’s career kicked off with MTV Canada, where she appeared in a number of successful programs, earning a slew of accolades and a faithful fan base along the way. She then turned her on-screen talents to CTV, E!, The CW and CBC as the host of a number of highly popular shows.

She recently created a new Facebook Watch series, New Mom, Who Dis?, which takes a fun, refreshing look at various aspects of first-time parenthood. As the mother of two twin boys, she is keenly aware of the importance and benefits of breakfast on early child development.

“Making my kids breakfast in the morning is a privilege. This year, because of the repercussions of COVID-19, 1 in 3 children will go to school on an empty stomach. When I heard that, I wanted to do anything I could to help.” – Jessi Cruickshank

We are proud to have these two remarkable women on board to shine the spotlight on the work we do and to raise public awareness about the problem of food insecurity as the school year gets underway.

Valérie and her stepdaughters. Follow her on Instagram!


Valérie Roberts was a natural choice to front the #StopChildHunger campaign within the French-speaking community. Valérie has been a familiar face on the small screen since 2007, when she won the coveted “VJ recherché” contest at Musique Plus. She has since appeared in numerous programs on V Télé, ICI Radio-Canada and Vrak TV. Her radio work includes stints with 96.9 CKOI and as a cultural commentator at 98.5 FM. She is also a writer and a regular contributor to such magazines as Clin d’oeil and Cool!, as well as enVedette.ca and lookdujour.ca.

“I can’t bear to think that there are students out there whose ability to learn is being compromised by a lack of food in the morning.” – Valérie Roberts

As a stepmom to two girls, and having recently written a book on the topic, she was the ideal person to team up with Breakfast Club of Canada for the back-to-school campaign in order to make sure even more children across the country start their day with a healthy breakfast.

Add your voice to ours and become a BCC ambassador!

Does our campaign resonate with you? Would you like to show your support for Breakfast Club of Canada and help fight child food insecurity? Contact us about becoming an ambassador: Janic.Aubin-Bergeron@breakfastclubcanada.org.

You would like to make a donation?

Please give online or text CLUB to 20222. Your generosity means the world to us – and to them! THANK YOU!

“Your organization made such a huge difference in my life. I never thought one day I’d be able to say THANK YOU!”

Geneviève Everell is the wiz behind Sushi à la maison. With 10 cookbooks published, some 30 food products available on supermarket shelves and two restaurants in Montreal and Quebec City, hers is a truly remarkable rags-to-riches story. And yet, she has no qualms about delving into the trials and tribulations of her childhood.

“They say kids have it easy. That may be the case for some, but for others childhood is little more than a pipedream and they’re forced to grow up way too fast.” (Translation of a quote on her official website)

School breakfast programs changed Geneviève’s life. Breakfast Club of Canada helped mitigate the food insecurity she experienced at home. Despite her poverty-stricken upbringing, she maintains a “glass half full” outlook. Because everything she has gone through makes her who she is today.

To find out more about everybody’s favourite “sushipreneur,” we asked her a few questions about her school years and her breakfast program memories.

BCC: Hi, Geneviève! Thanks for agreeing to talk to us about your experience. To start off, what was the food situation like at home when you were growing up?

Geneviève: At my house, getting food on the table was always a bit of a scramble. We’d go to food banks and church basements, but what we got there wasn’t always that appetizing. Fortunately, my mom was a really good cook. She’d always manage to whip up something amazing with a tray of frozen sausages and a few carrots. I often saw her go without so that I’d get enough to eat. I remember on the first of the month, she’d always do something special, but it never lasted. The rest of the time, we’d scrape by just to get three meals a day. And breakfast often fell by the wayside.

BCC: There are lots of reasons kids don’t eat breakfast at home. Some people’s mornings are just too rushed, or there may be a long bus ride in to school. Other kids simply like having breakfast with their friends. In your case, it was because your family often couldn’t afford it. Did you realize back then there was a difference between you and the other children?

Geneviève: I thought it was normal not to eat breakfast at home. I didn’t think any of my friends did either. I started to clue in when I would go on sleepovers at homes where they were better off financially. But I had other friends from food-insecure families who were in the same boat as me, so I didn’t feel singled out.

BCC: Do you have any memories of the breakfast program you used to go to? Did you enjoy yourself?

Geneviève: Having the breakfast program in my life was a BLESSING. I was very lucky you were there for me. Not only for breakfast but, to be brutally frank, I’d even go back for leftovers when the lunch bell went off. That was my midday meal.

BCC: Do you think hunger had any adverse effects on your life?

Geneviève: Anxiety, probably, and worry about whether or not there’d be enough to eat. That was the worst part of it. I didn’t talk about it very often. I was admittedly too proud for my own good.

BCC: During this back-to-school season, 1 out of 3 children across the country will be going to school on an empty stomach. How do you feel when you hear a statistic like that?

Geneviève: I have to say it floors me. My first reaction is, “It’s 2020! How can that be?” It’s as if our brains can’t process the sheer magnitude of the situation. And it’s happening right under our noses. The people who are having trouble feeding their kids could be your friends, your neighbours or your co-workers.

Knowing that 1 out of 3 Canadian children don’t get breakfast in the morning breaks my heart. When you’re young and growing, eating before you go to school is CRUCIAL. It obviously helps kids concentrate and do well in class. But it’s not just about filling their bellies: it’s about giving them hope, making them feel like they have someone to turn to for help and support, and in some cases giving them a way out, which is what it did for me.

Our sincere thanks to Geneviève Everell for opening up her heart to us. If this interview struck a chord with you, be sure to go to her website to learn more about her story.

Breakfast Club of Canada’s back-to-school fundraising campaign will help the more than 2 million children who would otherwise start their day hungry for food instead of hungry for knowledge. Help us reach out to as many of them as possible by making an online donation or by texting CLUB to 20222.