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THREE INDIGENOUS CHILDREN MEET THEIR HOCKEY HERO, CAREY PRICE, THANKS TO BREAKFAST CLUB OF CANADA AND THE AIR CANADA FOUNDATION
For the sixth year in a row, Shooting for the Stars treats three lucky children to a week-long lineup of special activities
Montreal, March 3, 2020 – Young people sometimes need a helping hand to achieve their full potential and see just how far their dreams can carry them. That is precisely why Breakfast Club of Canada and the Air Canada Foundation joined forces for the sixth consecutive year to give three children from Indigenous communities in British Columbia the opportunity to experience an extraordinary week. Kameron, Kimora and Trey crossed the country to explore Montreal and meet Carey and Angela Price, paragons of perseverance and Breakfast Club of Canada ambassadors.
During their stay, the trio visited a number of popular attractions, including La Grande Roue de Montréal and the Montreal Science Centre, and were given a guided tour of the Bell Centre. They also enjoyed some very special moments with Carey and Angela Price, both on the ice and after the game on February 27.
Highlights:
Available for interviews:
Quotes:
“We feel privileged to be able to make our dreams come true every day. By taking part in the Shooting for the Stars event for the past six years, we’ve been able to tell children that nothing is impossible if you keep at it. Children from Indigenous communities may need to hear this message more often, and we gladly share it with them, year after year.”
— Angela and Carey Price, Breakfast Club of Canada ambassadors
“At Breakfast Club of Canada, we work every day to maximize children’s chances of taking their dreams to the next level. Partners like the Air Canada Foundation are how we make this happen. We also rely on the contributions of ambassadors like Angela and Carey Price, who place a high priority on children and their success.”
— Tommy Kulczyk, General Manager, Breakfast Club of Canada
“For the Air Canada Foundation, nothing is more important than children’s wellbeing and helping them dream big. Shooting for the Stars is an opportunity to create a special experience for children who deserve to feel inspired and to explore what the future could hold for them. Beyond this trip, we encourage them to persevere in everything they undertake and to reach their full potential.”
— Valérie Durand, Spokesperson, Air Canada Foundation
Thank you to our generous partners, without whom Shooting for the Stars would not be possible:
About Breakfast Club of Canada
Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.
About the Air Canada Foundation
The Air Canada Foundation, a not-for-profit organization focused on the health and well-being of children and youth, was launched in 2012. It offers both financial and in-kind support to Canadian registered charities. Core programs include the Hospital Transportation Program, which donates Aeroplan Miles to 15 pediatric hospitals across Canada, enabling sick children to access the medical care they need but which are unavailable locally. The Air Canada Foundation, in collaboration with the airline, also engages directly in fundraising activities, such as the Every Bit Counts program, which encourages Air Canada and Air Canada Rouge customers to donate loose change of all denominations aboard flights or through collection containers available in Air Canada Maple Leaf Lounges. The Foundation also offers continued support to major health-related causes that benefit Canadians and is an active participant in international humanitarian relief activity as the need arises. For more information about the Air Canada Foundation, please visit www.aircanada.com/foundation or the 2018 Corporate Sustainability Report, Citizens of the World, online at www.aircanada.com/citizensoftheworld.
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For more information and interview requests:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369
Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
1-888-442-1217, ext. 3348
BREAKFAST CLUB OF CANADA CALLS FOR COLLABORATION TO ENSURE CHILDREN DON’T GO HUNGRY DURING THE CURRENT CRISIS
Montreal, March 17, 2020 – Breakfast Club of Canada is teaming up with its corporate partners and community organizations on the ground to make sure all children across the country have access to nutritious food during these challenging times, which are changing by the hour.
“The Club’s top priority is to continue to support the 250,000 Canadian children who receive a wholesome morning meal every day through a breakfast program. With the support of our partners, we are working to set up various initiatives that can be rolled out quickly,” said Daniel Germain, President and Founder of Breakfast Club of Canada.
“We are very proud of everyone who is part of the Club’s family for jumping up to the plate and being proactive in seeking out solutions so that no child gets left out,” said Tommy Kulczyk, General Manager of Breakfast Club of Canada. “Working together as a team, we can come up with innovative solutions for kids.”
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.
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For more information and interview requests:
Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
1-888-442-1217, ext. 3348
514-404-5660
BREAKFAST CLUB OF CANADA SETS UP AN EMERGENCY FUND TO REACH OUT TO CHILDREN ACROSS THE COUNTRY
At least $5 million required to meet the needs of Canadian children quickly and efficiently
Montreal, March 20, 2020 – Backed by its network of corporate partners, Breakfast Club of Canada is setting up an emergency fund to support breakfast program enrollees and local community organizations that assist food-insecure families and children throughout Canada during the COVID-19 crisis.
Some 250,000 students usually depend on the Club and its partners for a healthy breakfast every school morning, but the total number of children and youth across the country affected by food insecurity is actually greater than 1 million. To help minimize the repercussions of this crisis on them, Breakfast Club of Canada is reallocating the funds normally earmarked for schools to high-risk regions and established partners that are already well equipped to serve them.
In order to be able to address the needs of children for as long as possible during the crisis, Breakfast Club of Canada is turning to its corporate partners and the general public for help.
A number of partners have already stepped forward and announced a contribution to the Club’s emergency fund: belairdirect and Intact insurance $500k, Danone $200k and Kellogg Canada $150k. Other partners such as Sodexo – Stop Hunger Foundation also have offered their support.
Anyone who wants to contribute to the emergency fund can do so through the Club’s website.
Breakfast Club of Canada invites community organizations that wish to apply for a special grant to fill out an online application.
The emergency fund will:
Quotes:
“Right now, we need to do everything we can to honour the pledge we made to children 25 years ago and make sure they get the nutrition they need to grow up healthy. We have built a strong network over time and we will be putting it to work now for their benefit.” – Daniel Germain, President and Founder, Breakfast Club of Canada
“Our front-line staff members and our partners are a tremendous resource for Canadian families during these trying times. More than ever, we need to be able to count on one another so we can deliver on our mission and feed children who are experiencing food insecurity.” – Tommy Kulczyk, Managing Director, Breakfast Club of Canada
“For many Canadians, food insecurity is a daily concern but during a crisis, it’s even more so. We are supporting Breakfast Club of Canada and their new emergency fund to ensure that resources are available to those in need.” – Anne Fortin, Senior Vice President, Direct Distribution, and Chief Marketing Officer, belairdirect and Intact insurance
“We feel that in these challenging times, children in Canada need us more than ever. Together with our employees across Canada, Danone believes that we can use our business as a force for good to help feed hungry children and provide them with an access to healthy food. ” – Dan Magliocco, President of Danone Canada
“As always, through our global Kellogg’s Better Days purpose platform, we help deliver critical nourishment to families when they need it most. We are proud to support the efforts of our longstanding partners, Breakfast Club of Canada, to help ensure Canadian families and children continue to get access to the food they need during this unprecedented time.” – Tony Chow, President, Kellogg Canada Inc.
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.
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For more information and interview requests:
Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
1-888-442-1217, ext. 3348
514-404-5660
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369
THE CAREY AND ANGELA PRICE FOUNDATION DONATES $50,000 TO THE BREAKFAST CLUB OF CANADA EMERGENCY FUND
Long-time BCC ambassadors committed to helping food-insecure children across the country have access to healthy nutrition during the COVID-19 crisis
Montreal, March 23, 2020 – Dedicated Breakfast Club of Canada ambassadors Carey and Angela Price have generously announced a $50,000 donation from their Foundation to the Club’s emergency fund to help feed children across Canada during the COVID-19 crisis. The Price family has been involved with the Club for over five years through a variety of initiatives including Shooting for the Stars, an event created in collaboration with the Air Canada Foundation that lets children from Indigenous communities enjoy an incredible week-long experience in Montreal with their hockey hero, and an annual fundraiser of the same name held in Kelowna, B.C. – which to date has raised more than $820,000 to support the Club’s mission.
“We are lucky to have everything we do, when so many people lack access to healthy food. We feel compelled to do our part so that the most vulnerable children and communities in the country, including Indigenous communities, aren’t victims of food insecurity during this crisis,” said Angela Price.
“It’s incredible to be able to count on the support of the Carey and Angela Price Foundation. They’ve been so generous to Breakfast Club of Canada over the years, and this shows once again how invested they are in our mission. I sincerely hope that Angela and Carey’s act of generosity will inspire others to do the same,” said Daniel Germain, President and Founder of Breakfast Club of Canada.
Some 250,000 students usually depend on the Club and its partners for a healthy breakfast every school morning, but the total number of children and youth across the country affected by food insecurity is a greater than 1 million.
At least $5 million is required to meet the needs of Canadian children and families immediately.
To help minimize the repercussions of this crisis on families in need, the Club is supporting local community organizations, who need more financial support than ever, as extra precautions drastically increase the cost of providing each meal.
The Club is calling on the community and corporate partners to help support children in this time of need. For those looking to join the Price family in contributing to the emergency fund, donations can be made through the Club’s website here, or by texting CLUB to 20222 to make a $5 or $20 donation.
To minimize the impact of the COVID-19 crisis on this vulnerable segment of the population, the Club will be issuing special grants through this emergency fund, which community organizations looking for support for their food programs can apply for here.
The emergency fund will:
More than 50 organizations have already applied for assistance from the Club.
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 250,000 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.
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For more information and interview requests with Angela Price or someone from Breakfast Club of Canada:
Tatianna Ducklow
Media Relations
Argyle
tducklow@argylepr.com
587-897-7430
NEW FUNDING WILL ALLOW BREAKFAST CLUB OF CANADA TO KEEP FEEDING KIDS DURING COVID-19
Government of Canada announces multimillion-dollar funding package to ensure children and families have access to food during this crisis
Montréal, April 3, 2020 – Today, the Government of Canada took an important step to protect our children and families who are currently facing food insecurity by announcing $100 million in relief for the Canadians who need it most.
$5 million has been allocated to Breakfast Club of Canada through Agriculture and Agri-Food Canada to support breakfast program enrollees and local community organizations that assist food-insecure families.
“Since this crisis began, Breakfast Club of Canada and multiple partners across the country have been working tirelessly to ensure kids who depend on school meal programs have access to healthy food during the pandemic,’’ said Daniel Germain, President and Founder of Breakfast Club of Canada. ‘’The mass mobilization and acts of solidarity we have seen on the ground in the face of such challenging times is truly awe-inspiring and makes me incredibly proud to call myself a Canadian. Today’s $5 million commitment from the federal government will allow Breakfast Club of Canada for the next few weeks to continue working with collaborators to feed kids and support the families who need it most.’’
While hundreds of thousands of students usually depend on the Club and its partners for a healthy breakfast every school morning, the total number of children and youth across the country affected by food insecurity is actually greater than 1 million. COVID-19 has hit the most vulnerable Canadians the hardest, and these families and communities require dedicated support during these challenging times to ensure that no child goes hungry.
Our front-line team members, dedicated volunteers and hundreds of community organizations are working around the clock to make sure families don’t have to worry about where their next meal is coming from.
To combat this crisis, Breakfast Club of Canada has created an online emergency relief fund to help families access the funding they need to be administered through a Special Grants Initiative. Individuals can access this initiative through an online portal, located on Breakfast Club of Canada’s website, specifically designed for the COVID-19 crisis.
As the world waits for things to settle, hunger continues and there is no safe place for children to ride out the storm. Alongside our partners, allied organizations and today’s investment from the federal government we will all strive to ensure no child or family faces food insecurity during COVID-19.
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.
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For more information and interview requests:
Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
1-888-442-1217, ext. 3348
514-404-5660
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369
UBER REACHES OUT TO BREAKFAST CLUB OF CANADA: 80,000 FREE FOOD DELIVERIES TO BE MADE IN CANADA TO SUPPORT CHILDREN AND FAMILIES
Montreal, May 12, 2020 – Since April 29, Uber has been putting its network of drivers to good use by having them deliver food to families in need on behalf of local community organizations. A total of 80,000 deliveries will make it possible for food bank items to be dropped off directly to the doorstep of families and children who might otherwise go hungry.
Deliveries have been spread out over the provinces and major Canadian cities based on the respective proportion of people in food-insecure households, with the aim of making sure a maximum number of families will benefit from this gift.
“With hundreds of thousands of Canadian families experiencing food insecurity as a result of the health crisis, organizations like Breakfast Club of Canada need our help more now than ever before,” said Matthew Price, General Manager of Uber Canada. “Uber Canada welcomes the opportunity to partner with Breakfast Club of Canada and support the families in need.”
“Since schools were shuttered across Canada, we have continued to team up with our partners to ensure kids get enough to eat,” said Tommy Kulczyk, Managing Director of Breakfast Club of Canada. “Their needs are on the rise. We have to keep helping one another. The fact that a company like Uber is offering this delivery service and making sure food gets to families who need it is a wonderful act of kindness.”
Uber has pledged over $6M in free rides, meals, and food deliveries for healthcare workers, seniors, and people in need across Canada. To encourage safety and cleanliness throughout the delivery process, Uber drivers have passed a background check and have been given clear instructions from public health officials about cleaning and disinfection products.
Breakfast Club of Canada set up an emergency fund on March 20 to lend a helping hand to schools and organizations working on the ground, after breakfast programs were suspended in light of school closures. More than 1,000 funding applications have been received thus far from hundreds of organizations and schools from coast to coast. Donations to Breakfast Club of Canada can be made through their website.
About Breakfast Club of Canada
Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.
About Uber Canada
Uber’s mission is to create opportunity through movement. Co-founder and Canadian entrepreneur Garrett Camp started Uber in 2009 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 15 billion trips later, we’re building products to get Canadians closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
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For more information and interview requests:
Nathalie Rochette
Communications Director
Breakfast Club of Canada
nathalie.rochette@breakfastclubcanada.org
1-888-442-1217, ext. 3348
514-404-5660
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369