Kids putting hands together on the table

Reporting to the Digital Strategy & Campaigns Lead, the Senior Advisor, Content and Social Media, plays a pivotal role in growing the Club’s digital presence in key markets across Canada. The ideal candidate will leverage their expertise to support marketing initiatives and to develop and implement the organization’s content strategies and social media campaigns, with a focus on optimizing ROI and delivering tangible results.


  • Provide expert advice to the management team and external partners.
  • Develop social media strategies and outlining major directions aligned with the overall priorities of the Club and various stakeholders.
  • Create texts and visual content for each platform (Facebook, Instagram, Twitter and LinkedIn)
  • Identify key performance indicators, prepare performance reports, interpret findings, make recommendations and carry out the necessary adjustments.
  • Contribute to strategic decision-making related to marketing objectives.
  • Plan social media campaigns to boost performance and conversion rates.
  • Define editorial direction and content pillars; integrate key messages.
  • Optimize budgets and amplify content distribution as effectively as possible.
  • Keep up to date with new trends and best practices related to social media.
  • Contribute to other tasks that require their attention.


  • University degree in communications or marketing.
  • Five to seven years of relevant experience, ideally in agencies.
  • Expertise in creating content dedicated to social media (photo, video, stories, text,) and in writing content (short and long) for the web pages.
  • Proven ability to develop strategies that support business, communication, marketing and branding objectives.
  • Advanced knowledge of the web, technology and digital marketing (Google Analytics, Google Tag Manager, Google Ads, Facebook Business Manager, CRM, etc.).
  • Complete fluency in written and spoken French and English.
  • Excellent interpersonal skills and demonstrated ability to forge strong ties with partners.
  • Excellent digital writing and content production skills.
  • Proven data analytics experience.


  • Adherence to Breakfast Club of Canada values.
  • Ease in presenting information to a group.
  • Ability to develop, articulate and defend ideas.
  • Demonstrated creativity and innovation; a champion of collaboration.
  • Positive attitude.
  • High tolerance for stress.
  • Focus on results and solutions.


  • Full-time, permanent position.
  • 40 hours/week, Monday to Friday.
  • Work location: Near a larger Canadian city.
  • Competitive salary.
  • Flexible hours.
  • Professional development opportunities.
  • Personal leave days.
  • Group insurance plan.
  • Group RRSP with employer matching contributions.
  • Must pass a background check.
  • Target start date: as soon as possible.



Please email your CV and cover letter to

Only selected candidates will be contacted for an interview.

Kids putting hands together on the table

Breakfast Club of Canada is looking to hire an Administrative Assistant, Programs. Reporting to the Programs Director, the Administrative Assistant will work closely with the Programs team to help the department run smoothly. The selected candidate will be highly organized, dynamic, bilingual (French and English), versatile and good at setting priorities. They will be tasked with providing administrative, technical and logistical support and contributing to various projects. In this role, they will have the opportunity to contribute to the Club’s growth, working within a dynamic, collaboration-oriented environment.


Breakfast Club of Canada promotes employment equity and welcomes applications from all qualified individuals.


  • Coordinate and carry out various administrative and liaison tasks for the Programs Department
  • Support the department head and team in setting up and running breakfast programs and community initiatives
  • Draft, proofread, translate and format various documents and ensure quality control
  • Help collect, enter, analyze and ensure the integrity of data
  • Review, produce and update various accounting reports
  • Coordinate and follow up on various deliveries and requests for information from external sources
  • Assist with and follow up on interdepartmental enquiries (communications, reports, testimonials, etc.)
  • Plan and coordinate social activities, meetings and training sessions for the department
  • Carry out other tasks as required to help the department run smoothly.


  • College diploma in administration or a related field
  • Five or more years of relevant experience
  • Other suitable combinations of education and experience may be considered
  • Fluency in written and spoken French and English
  • Excellent command of Microsoft Office, including advanced proficiency in Excel, and ability to learn new applications quickly
  • Extensive experience working with databases
  • Project management capabilities
  • Excellent communication skills
  • Proficiency in graphic design, an asset
  • Familiarity with the charitable sector, an asset


  • Adherence to Breakfast Club of Canada values (children first, passion, empowerment, leadership and transparency)
  • Able to work with highly confidential information and do so with great discretion
  • Positive, proactive and productive attitude
  • Good organizational skills
  • Keen sense of discipline and attention to detail
  • Tactful and sensitive
  • Independent, resourceful self-starter
  • Strong interpersonal skills and a team mindset
  • Excellent time management, prioritization and multitasking skills
  • Flexible and able to adapt to change


  • Permanent, full-time position
  • 40 hours/week, Monday to Friday
  • The selected candidate will be based at the head office in Boucherville, Quebec, with a hybrid telework arrangement
  • Competitive salary
  • Flexible hours
  • Professional development
  • Personal leave days
  • Group insurance plan
  • Group RRSP with employer matching contributions
  • Employee assistance program
  • Must pass a background check
  • Target start date: As soon as possible



Please email your résumé and cover letter to

Only selected candidates will be contacted for an interview.

Kids putting hands together on the table

19th annual campaign raises best-ever $4.1 million for Canadian children


Boucherville – November 12th, 2021 – Breakfast Club of Canada (BCC), in collaboration with Walmart Canada, has wrapped up its biggest fundraising campaign of the year. The record-breaking campaign, which ran from September 28th to November 2nd, in Walmart Canada’s more than 400 stores and on yielded an outstanding $4.1 million for school breakfast programs, which includes a $820,000 donation from Walmart Canada. 


During the campaign, Walmart customers were invited to make a donation at the store checkout or online to support Breakfast Club of Canada, an organization that has been working tirelessly for 27 years to give all kids an equal chance at success.  Paul Lethbridge, Director, Development & Donor Engagement at BCC explains, Through the generosity and dedication of the Walmart’s associates and customers, we’re able to build the momentum, year over year, to help meet the escalating needs. We’re able to open more programs and apply more resources to meet the needs of communities across the country.”  


Based on recent data, nearly 2 million children are still at risk of starting their day hungry. This represents 1 in 3 children who are at risk of going to school on an empty stomach. Walmart’s commitment will help BCC programs build a stronger distribution infrastructure to reach more kids from coast to coast to coast, even in remote communities. 


“This year’s record-breaking Breakfast Club of Canada campaign clearly demonstrates our customers and associates have big hearts for full tummies,” said Nabeela Ixtabalan, Executive Vice President, People and Corporate Affairs at Walmart Canada. “Our commitment to fight hunger and food insecurity and to ensure kids are fueled to learn is as strong as ever. We want to thank our customers and associates for their continued support and overwhelming generosity for BCC’s school breakfast programs.” 


Since 2003, Walmart Canada has worked with Breakfast Club of Canada, donating and raising more than $59 million to help feed more students every day. 


About Breakfast Club of Canada 

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs the country. To learn more, visit or follow us on Facebook, Instagram, Twitter and LinkedIn. 


About Walmart Canada 

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, is visited by more than 1.5 million customers daily. With more than 100,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada was recently recognized as a LinkedIn Top Company of 2021 and was also named one of Canada’s most popular brands (based on Google searches). Walmart Canada has made a commitment to regeneration – focusing on equitable opportunity, sustainability, community and ethics and integrity. Since 1994, Walmart Canada has raised over $500 million to support communities across Canada. Additional information can be found at and at 


Media Contact 

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact: 

Julie Hauville 

Media Relations, Breakfast Club of Canada 


Felicia Fefer 

Corporate Affairs, Walmart Canada 

Time to rise and shine! Just follow the colour key at the top of the sheet to make your morning egg and toast come to life.


Colour by Number

Click here to download and print.

And be sure to check out the other activity sheets in our Kid’s Corner!

Small and Tall artist Club

Gallea, the largest visual arts gallery of independent artists in Canada, has teamed up with Breakfast Club of Canada for the first time for a creative endeavour aimed at raising funds and shining the spotlight on professional and budding artists alike, as part of a virtual exhibition launched October 18.  


Gallea aims to create the largest art distribution network in the world and make local art accessible everywhere to everyone. This dedication to accessibility of opportunities resonates deeply with BCC. “We share several core values with Gallea. And working together has also opened up a whole new avenue for raising funds,” explained Catherine Tremblay, Advisor, Foundations and Corporate Partnerships.  


A winning collaboration between Breakfast Club of Canada and Gallea 

The whole thing started with a drawing contest, where children were asked to send in their artwork via Facebook. A total of 20 submissions were picked to inspire Canadian artists to create the selections that are now on virtual display through the Small and Tall Artists Club on the Gallea website. Half of the proceeds from the sale of these works will go to Breakfast Club of Canada.  


Linzi Shang, Gallea’s co-founder, is actually a former breakfast program participant herself. She has lots of great memories of the Club. “The volunteers were so nice. They smiled and took the time to talk to me. I felt seen. I felt like I mattered. It’s the kind of experience that made me feel like I really belonged here in my adopted home of Quebec,” she explained. She is particularly happy to now be giving back to BCC through this wonderful initiative.  


You can learn more about Linzi’s story here. 


Artists inspiring artists across generations 

Over 40 artists from around the country answered the call to contribute to this initiative and, as a result, get more children’s day off to a healthy start. They were given carte blanche to come up with something inspired by one of the selected children’s drawings, representing one of three themes: friendship, sharing or learning. In addition to lending their artistic talents to the exhibition, the participating artists have helped raise BCC’s public visibility and generated additional buzz for the initiative through social media.   


Proud parents  

The parents of our aspiring artists were proud and excited to see their children’s artistic output take on a whole new form and, in so doing, help give back to other children. “It’s amazing how it all turned out! My kids loved being part of the experience and having the opportunity to contribute to such a worthy cause!” explained Joannie, mom to Alice, Cloé and Genève. 


The Small and Tall Artists Club exhibition, presented in collaboration with Breakfast Club of Canada, is currently on display on Gallea’s website. Half of the proceeds from the sale of the works in the exhibition will be donated to Breakfast Club of Canada.  



Kids putting hands together on the table

Boucherville– November 2nd, 2021- As children return to the classroom, Staples Canada partnered with Breakfast Club of Canada for a 16th year on it’s back to school fundraising initiative, to help fund breakfast programs at schools throughout Canada. Thanks to the support of its associates and customers, the annual fundraiser raised a record amount of $328,301. 


“The Club is very fortunate to be able to count on dedicated partners who understand the importance of a healthy and nutritious breakfast to ensure children can reach their full potential,” says Judith Barry, Co-Founder, Director of Impact and Provincial & Territorial Government Relations of Breakfast Club of Canada. “It has been exceptional times for everyone and together, we can ensure kids thrive.” 


Associates at 90 participating Staples Canada and Bureau en Gros stores across Quebec and the Atlantic Provinces worked together and went the extra mile to contribute to the campaign and encourage customers to join them.  They raised awareness around the fact that food insecurity has been a major issue across the country and continues to affect a great number of students. 


 “A nutritious meal is important in starting the school day on the right food,” said Michel Melancon, Regional Vice President, Staples Canada. “We are proud of our long-standing partnership with the Breakfast Club of Canada and are thankful to our network of associates and customers for their support.” 


To find out more on how to donate to Breakfast Club of Canada’s back-to-school efforts, visit 


About Breakfast Club of Canada 

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 490,000 children and youth in 3,183 programs across the country. To learn more, visit or follow us on Facebook, Instagram, Twitter and LinkedIn. 


About Staples Canada 

Staples Canada is The Working and Learning Company. With a focus on community, inspiration and services, the privately-owned company is committed to being a dynamic, inspiring partner to customers who visit its over 300 locations and The company has two brands that support business customers, Staples Preferred for small businesses and Staples Professional for medium to large-sized enterprises, as well as five co-working facilities in Toronto, Kelowna, Oakville and Ottawa under the banner Staples Studio. Staples Canada is a proud partner of MAP through its Even the Odds campaign, which aims to tackle inequities in communities across Canada and helps make a future that’s fair for everyone. Visit for more information or get social with @StaplesCanada on Facebook, Twitter, Instagram and LinkedIn. 


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Media Contact 

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact: 

Julie Hauville 

Media Relations, Breakfast Club of Canada 


Kathleen Stelmach,  

Staples Canada, 905-737-1147 ext. 578