BREAKFAST CLUB OF CANADA AND TRANSCANADA CELEBRATE CONTINUED PARTNERSHIP SERVING NUTRITIOUS BREAKFASTS AT LOCAL SCHOOLS IN SMITHERS AND FORT ST. JAMES

Vancouver, BC, Wednesday, May 31st, 2017 – TransCanada and Breakfast Club of Canada are pleased to announce their continued partnership to offer school breakfast programs. Over the past two school mornings, local students in Smithers and Fort St. James, British Columbia have been served a nutritious breakfast by TransCanada staff, in celebration of this continued partnership. The non-profit organization and energy infrastructure leader joined forces in 2014 to provide funding for three breakfast programs across the province, and since have expanded the partnership to include six school programs in Ontario and an additional two in British Columbia.

“TransCanada  has been engaging with communities in northern British Columbia for the past five years about our proposed pipeline projects and has heard consistently, that training and education are of primary importance in this region,” says Rebecca McElhoes,  Community Relations Manager, TransCanada. “We strive to be a good neighbour and a dependable and trusted community partner. We make a point of listening to our neighbours and we support organizations and initiatives that bring communities together, develop leadership and support families.”

“TransCanada’s support over the last five years has enabled children who benefit from the Club the ability to start their day off right, says Josée Desjardins, Vice President, Ontario & Western Canada at Breakfast Club of Canada. “Their expansion within British Columbia and the country has been instrumental in the success of the programs and the children we reach.”

“The support of Breakfast Club of Canada has been tremendous for our program’, said Barb Turney, Vice-Principal at Muheim Elementary. ‘We are now able to serve a much greater variety of healthy foods, including fruits, vegetables, and eggs. The Club was instrumental in helping us figure out the best way to run our program, and our students are now excited each morning to see what’s for breakfast.”

ABOUT BREAKFAST CLUB OF CANADA

Breakfast Club of Canada is a non-profit organization that provides funding, equipment, training and support to school breakfast programs across the country. We are dedicated to making sure every child starts their day with a meal, helping them thrive at school, and in their community. Founded in Quebec in 1994, Breakfast Club of Canada began to fund and support school breakfast programs nationwide in 2005.

ABOUT TRANSCANADA

With more than 65 years’ experience, TransCanada is a leader in the responsible development and reliable operation of North American energy infrastructure including natural gas and liquids pipelines, power generation and gas storage facilities. TransCanada operates a network of natural gas pipelines that extends more than 91,500 kilometres (56,900 miles), tapping into virtually all major gas supply basins in North America. TransCanada is the continent’s leading provider of gas storage and related services with 653 billion cubic feet of storage capacity. A large independent power producer, TransCanada currently owns or has interests in over 10,100 megawatts of power generation in Canada and the United States. TransCanada is also the developer and operator of one of North America’s leading liquids pipeline systems that extends over 4,300 kilometres (2,700 miles), connecting growing continental oil supplies to key markets and refineries. TransCanada’s common shares trade on the Toronto and New York stock exchanges under the symbol TRP. Visit TransCanada.com and our blog to learn more, orconnect with us on social media and 3BL Media.

Breakfast Club of Canada and Air Canada Foundation make dreams come true for three BC Aboriginal youth

Montreal, January 26, 2017 – For the third consecutive year, Breakfast Club of Canada and the Air Canada Foundation were the proud hosts of a dream trip to Montreal for three BC students. Part of the annual Shooting for the Stars contest, this was organized by Breakfast Club of Canada, the Air Canada Foundation, and Carey and Angela Price of the Montreal Canadiens. While there, the three recipients from the communities of Anahim Lake, Williams Lake and Quesnel, British Columbia, met and skated with the star goaltender. Each is involved with the Club in their community and was picked by their respective school administration and Carey Price himself in recognition of their unique life experiences and touching stories.

WHAT IF 1% OF ALL THE MONEY SPENT ON BLACK FRIDAY AND CYBER MONDAY WAS DONATED TO WORTHY CAUSES?

Montreal, November 28th 2016 – In 2015, Canadians spent more than $10 billion on Black Friday and Cyber Monday—an average of $330 per person. If just 1% of this amount had instead been given to the numerous non-profit organizations in Canada, they would have received more than $100 million in donations.

“Giving Tuesday” was established in 2012 in the United States in response to the trending increase in over-consumption. With 15 founding partners and more than 4,700 participating partners, the Giving Tuesday movement encourages mutual aid in the form of donations, volunteering or simply helping a neighbour. It goes beyond holiday sales to create an opportunity to celebrate and support the charitable organizations that work hard every day to fulfill their mission.

Breakfast Club of Canada invites you to give generously on Giving Tuesday, this November 29th, a national day devoted to charity. Thanks to the tremendous generosity of its individual donors, its corporate partners and more than 17,500 volunteers, the Club can nourish children’s potential every day by serving more than 163,000 breakfasts in 1,455 schools across Canada. However, many schools from coast to coast are still waiting for our funding to start a breakfast program. At the Club, $1 equals 1 breakfast, so every donation has an amazing impact on our children.

About the Breakfast Club of Canada

For 22 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed 164,000 students every day in 1,455 schools.

IKEA CANADA ANNOUNCES NEW PARTNERSHIP WITH THE BREAKFAST CLUB OF CANADA

This commitment will provide over 150,000 additional meals and support childhood development from coast-to-coast

Burlington, ON – IKEA Canada is thrilled to announce a new partnership with the Breakfast Club of Canada to support childhood development in each of the communities where it operates. For each breakfast sold at IKEA Canada restaurants from November 1st to 30th, IKEA will donate $1 to the Breakfast Club of Canada to feed a child in each our local communities, up to a maximum of $150,000. Additionally, donations of cooking and eating products, as well as volunteerism will be contributed to the Breakfast Club of Canada over the next year to help to operate existing school breakfast programs and help to establish new programs in areas of critical need, including First Nations communities.

“At IKEA Canada, we believe that children are the most important people in the world and we are proud to partner with the Breakfast Club of Canada to support childhood development in each of the communities where we operate,” said Brendan Seale, sustainability manager, IKEA Canada. “One in five children across Canada are at risk of going to school with an empty stomach – for a variety of reasons – and we are proud to support the Breakfast Club of Canada to enable children to start to the day with well-nourished bodies so that they can develop well-nourished minds.”

“When we say that every dollar and every gesture counts, this is a great example. IKEA Canada’s generous support is very important and appreciated by everyone at the Breakfast Club of Canada” said Daniel Germain, president and founder at the Breakfast Club of Canada. “It is heart-warming to see that a partner like IKEA Canada cares that much about our mission. With IKEA Canada as a committed, national partner, we can concentrate on providing school children their daily breakfast.”

IKEA Canada co-workers from across the country will have the opportunity to support their local Breakfast Club of Canada by ‘adopting-a-club’ to serve breakfast regularly, to packing breakfast bags for delivery to nearby schools.

The launch of this partnership coincides with the launch of a new IKEA breakfast offering, as part of IKEA Canada’s commitment to continuously improving the entire food experience, offering appetizing food that is healthy and sustainably produced at affordable prices for the many. Additions include a new children’s menu and vegetarian options, as well as serving cage-free eggs in all of its IKEA Canada restaurants as of November 2nd, 2016. To learn more about the wider food menu, visit www.IKEAFoodFacts.ca

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About IKEA Canada:

IKEA is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide, which are visited by 884 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points in Quebec City and southern Ontario and two Collection Points in Halifax and Saskatoon. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

About Breakfast Club of Canada:

For 20 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed 163,634 students every day in 1,455 schools.

FOR MORE INFORMATION:                                                                                  
Stephanie Kerr
Corporate Press Officer
905-637-9440 ext. 6378
stephanie.kerr@IKEA.com

RÉSEAU SÉLECTION AND THE BREAKFAST CLUB OF CANADA BRING GENERATIONS TOGETHER WITH THE “BREAKFAST WITH THE KIDS!” INITIATIVE

Montréal, September 26, 2016 – Intergenerational dialogue starts at school, as the “Breakfast with the Kids!” initiative kicks off on October 27th. The project marks the start of a three-year partnership between Réseau Sélection and the Breakfast Club of Canada. This partnership is aimed at boosting self-esteem and pride in the young members of the Club, while valuing the place of seniors and generational interaction in society.

“Breakfast with the Kids!”

Initially, the project will involve retirees volunteering to prepare and serve breakfast to the little ones as part of an exchange based on themes like family, nature, communication and dreams. The opportunities to share knowledge and viewpoints are intended to illustrate generational differences and help both sides get to know the other better.

Lights, Camera, Action!

The entire process will be documented by videographers for the purpose of developing Web and television content. Starting in January 2017, the children and the seniors will take part in a cinematic adventure resulting in a four-episode documentary series slated for broadcast in April 2017. The series will be a legacy for the young members of the Club, highlighting their contribution to the project and giving them the chance to be involved in a television production.

“The Breakfast Club is jumping feet first into this inclusive project, which we believe will help nurture not just young people’s bodies, but also their souls and their self-esteem. It will also give them the opportunity to play an active role in a rewarding project they can be proud of,” said Daniel Germain, President and Founder of the Breakfast Club of Canada.

For a sustainable life together

Quebec has the second-fastest rate of ageing in the world behind Japan. The 65+ population is growing faster here than anywhere – by 2031, that segment will grow from 17% to 26% of the overall population.

“We must absolutely create a movement by introducing initiatives designed to prevent a generational gap. We’re doing this by promoting collaboration among different age groups in our population to encourage what we call a ‘sustainable life together’,” said Réseau Sélection President and CEO Réal Bouclin. A survey by SOM revealed that 80% of Quebecers and 87% of baby-boomers say they want to live in a neighbourhood that is home to people of different generations. “This project falls right in line with that dynamic, by looking at community life in a different way, with the sharing of each generation’s wealth of experience and knowledge,” said Bouclin.

Residents of Le Sélection-Laval retirement community will help out with the first phase of the project, by serving breakfast to the children at St. Paul de Laval primary school. At the same time, Réseau Sélection wants to bring together a large number of retirees to lend a hand with ad hoc Club activities, including collecting donations and helping raise public awareness of the importance of generational interaction for a “sustainable life together.” To that end, five public forums open to all retirees in Quebec will be held in October and November in Montréal, Québec City, Trois-Rivières, Laval and Vaudreuil. For more information about the schedule and to sign up, go to Breakfast with the Kids.

About the Breakfast Club

For over 20 years, the Breakfast Club has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment and we team up with communities and local partners to develop solutions adapted to their specific needs. Every morning, throughout the school year, the Club welcomes 17,162 children at 283 schools across Quebec.

About Réseau Sélection

Réseau-Sélection has been developing and managing retirement home communities for over 25 years. As the leading private-sector player in its line of business in Canada, the company now has 35 residences in operation or under construction across Quebec. With a structure unique in Canada, Réseau Sélectionhas close to 3,000 employees serving the needs of some 8,500 residents and delivering a referral rate of 96%. In addition to creating an active and rewarding retirement for its residents, Réseau Sélection has also developed healthyIDtm, a lifestyle program focusing on health prevention and awareness for adopting healthy daily living habits so that residents “live better, longer.”

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Media contact:
France Gaignard
T.: 514 616-7705
france@pingcommunication.ca

TRANSCANADA CONTINUES SCHOOL BREAKFAST PROGRAMS SUPPORT IN NORTHERN ONTARIO

In the fight to defend the dream that one day every child will have the equal opportunity to succeed, the Club and TransCanada have joined forces to expand their support into Northern Ontario. This morning, at Mamawmatawa Holistic Education Centre, breakfast was served by the energy infrastructure leader – marking their continued support of the Club in Ontario. In addition to this community, TransCanada is also supporting breakfast programs at schools in North Bay, Dryden, Pembroke, Brampton and Vaughan.

“At TransCanada, we believe education truly builds long-term capacity in a community. That’s why our community investment program delivers support for education using a lifecycle approach – meaning we invest in programs that address a variety of development needs,” says Andrea Jalbert, Vice President of Community & Sustainability at TransCanada. “We continue to expand our partnership with Breakfast Club of Canada because they are addressing a barrier to education – the ability for kids to focus in class with a full stomach.”