Breakfast Club of Canada is celebrating its 15th year of partnership with the Air Canada Foundation, a partnership that has helped grow its reach outside of the province of Quebec into a national organization serving healthy meals to more than 250,000 students a day.


“They actually were a founding partner to help us take flight, if you will, to expand our operations outside of Quebec,” says Lisa Clowery, BCC’s director of corporate sponsorships. “It was a big milestone for us to have them as a partner.”That initial support of free flights helped BCC expand its operations to every province and territory. And it grew from there, with financial support from the Air Canada Foundation helping to fund programs that promote the health and well-being of children across the country, including in Canada’s Indigenous communities. 

“Air Canada aims to reflect Canadian’s values, which embody those of unity and diversity,” says Air Canada Foundation spokesperson Valerie Durand. “In setting up these programs, it was important for us to support as many communities as possible, including Indigenous communities. Breakfast Club of Canada was already doing it through their programs, so it was a perfect alignment.”


Since their relationship began, the Air Canada Foundation has invested more than $1.2 million dollars and their contributions to BCC have helped them serve close to 2 million breakfasts to more than 11,000 students. In addition, 1,500 Indigenous students from high-need communities in Alberta and Manitoba now have access to healthy food options via newly established school breakfast programs.

Programmes petits déjeuners

In 2019, the Air Canada Foundation also committed to funding the opening of two priority breakfast programs in the Northwest Territories and Yukon. They are also sustaining three breakfast programs in remote schools by covering the costs of food purchases and kitchen equipment.


“Our mission is the health and wellness of kids and we do this through three main pillars: helping sick kids get better, alleviating child poverty and making dreams come true,” explains Durand.


When it comes to that last pillar of making dreams come true, Durand points to the Shooting for the Stars initiative. Every year, three to four Indigenous youth from British Columbia enjoy a trip to Montreal to meet their hockey idol, Montreal Canadiens goaltender Carey Price. Children are selected from communities where Price played hockey as a youth.


As an FNMI ambassador for BCC, Price is a role model for young people across the country, but especially for those who share his Indigenous heritage. Clowery says that the five-year Shooting for the Stars initiative was a real highlight of the organizations’ partnership and one that has had a real impact on the communities that the children come from.


“Air Canada was one of the first partners to help us with funding for the Indigenous community and that was a huge milestone for us,” says Clowery. “Over the years, every time we needed them to be part of something, they’ve always raised their hand.”

Programmes petits déjeuners

Last year, the Air Canada Foundation designated Breakfast Club of Canada as a recipient for the cash donations collected from passengers aboard their flights in their Every Bit Counts program. Despite the reduced amount of passenger traffic during the pandemic, the program still collected just over $136,000 for BCC. Of that total, $50,000 was earmarked for their Back to School campaign to combat food insecurity, which has been on the rise during the health crisis.The pandemic has exacerbated the problem in remote Indigenous communities, like Grise Fiord on Ellesmere Island. The Nunavut community is the northernmost in Canada, but one BCC ambassador made the effort to ensure students received food during pandemic-induced school closures in May and June 2020. 

For many of the 25 kindergarten to Grade 12 students of Umimmak School, the healthy breakfast served there was the one sure meal they would receive each day. Teachers were concerned about how students would access the nutrition they need. So one teacher named Zuzanna took it upon herself to create food hampers to deliver to the hamlet’s families. Due to health restrictions, no one else could help her, so she assembled the food parcels by herself and personally delivered them by sled once a week.When Air Canada announced winners for its Gift of Travel campaign last holiday season to celebrate community heroes who went above and beyond during 2020, Zuzanna was one of the recipients. 

“We are extremely grateful for our relationship with the Air Canada Foundation and we just want to continue to grow and soar with them and see what other horizons we can achieve together,” says Clowery.

This story was created by Content Works, Postmedia’s commercial content division, on behalf of Breakfast Club of Canada.
Breakfast Club of Canada and FedEx Partnership

Because no child should start the day hungry!

As the pandemic has exacerbated household food insecurity, Breakfast Club of Canada is working relentlessly to make sure more and more children start their day with a healthy meal, this would not be possible without the help of valued supporters such as FedEx.

FedEx and Breakfast Club of Canada partnership

As a trusted employer with more than 570,000 team members worldwide, FedEx is proud to support charities across Canada that are near and dear to their employees’ hearts. The company quickly understood the benefits of providing a nutritious meal at school and, more than that, the fact that BCC programs generate positive changes in school communities and our society.


Lisa Lisson, president of FedEx Express Canada explains, “Giving back is part of the FedEx culture. FedEx Cares is our global community engagement program and one way that we live out our purpose of connecting people and possibilities. Around the world, our team members support charitable investments and community needs by dedicating their time where they live and work”.


In addition to their corporate charitable initiatives, FedEx donates more than $60,000 a year to registered Canadian charities selected by its employees through its FedEx Cares Employee Community Fund.

BCC and FedEx

Sadly, food insecurity still affects the lives of too many Canadians, and it continues to be a critical issue throughout the COVID-19 crisis. With so many people out of work and businesses closed, more and more Canadians are turning to food banks and other community agencies for support, and the number of children in need has increased dramatically.  So, FedEx decided to focus their giving efforts on organizations like Breakfast Club of Canada that are helping children and other at-risk people across the country during this difficult time.

“Through our local giving programs, FedEx supports organizations helping people in need across Canada. Within the last year, our team members have donated more than 5,000 kg of food to 34 Canadian food banks, and the company has donated more than $100,000 to food banks and organizations including Breakfast Club of Canada, that are directly addressing the issue of food insecurity,” added Lisson.

Breakfast Club of Canada is deeply grateful for the support received from FedEx and for their commitment to children’s health and wellness. Their efforts have a huge impact on the Club’s mission to feed  children, especially in these difficult times and on the long road to recovery.

Looking for something fun to do with your kids ?

Breakfast Club of Canada, in conjunction with the online art gallery Gallea , is giving 20 lucky children the chance to inspire professional artists with their own drawings. The paintings created based on the selected children’s pictures will be displayed in an online art exhibition and available for sale, with proceeds going to the Club!


Plus, by submitting your child’s drawing, your family could win one of eight $50 gift cards to purchase art supplies from the Gallea online store.


To participate:
    • Get your child to draw a picture about one of three themes: learning, sharing or friendship.
    • Send their drawing as an email attachment to
    • Be sure to include your child’s name, the selected theme, your email address and your telephone number in your email.


Submissions will be accepted until Sunday, September 12th, 2021(Eastern time zone) . The eight gift card winners will be announced in the comments the following day. The individuals who have submitted the selected drawings will be contacted by email. The contest is open to Canadian residents, and all submitted artwork must have been drawn by a child 15 years of age or younger. The selected drawings will be considered to be copyright-free and may be used as inspiration for the artists’ work and for promotional purposes by Breakfast Club of Canada.


Official Rules and Regulations



The Contest is in no way sponsored, endorsed or administered by, or associated with Instagram.  You understand that you are providing your information to the Contest Sponsor (defined below) and not to Instagram. The information you provide will only be used for the administration of this Contest and in accordance with the Contest Sponsor’s Privacy Policy. Instagram is completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Contest Sponsor and not to Instagram.


Contest Sponsor:

The Contest is sponsored by Club des petits déjeuners du Canada – Breakfast Club of Canada (the “Contest Sponsor”).


Contest Period:

Contest starts at 9AM Eastern Time (“ET”) July 26 and closes September 12 at 11:59PM ET (the “Contest Period”). Entries received after that time will not be eligible to participate in the Contest. The sole determinant of the date/time for the purposes of a valid entry will be the Contest server machine(s).


Who Can Enter:

The Contest is open only to all legal residents of Canada who are eighteen (18) years of age or older at the time of entry. You are not eligible to enter if you are (or live with) an employee, officer, director, representative, agent, consultant, or price supplier of the Contest Sponsor or their respective, affiliates, licensees, franchisees, or subsidiaries (collectively, the “Promotion Entities”). Contest Sponsor reserves the right to verify the eligibility of the potential winners.


How to Enter:

There is no purchase necessary to enter. To enter the Contest and be eligible to win one of the Prizes (described below), you must during the Contest period:

  • Have a valid Facebook account
  • Get your child to draw a picture about one of three themes: learning, sharing or friendship.
  • Send their drawing as an email attachment to
  • Be sure to include your child’s name, the selected theme, your email address and your telephone number in your email.


Each entrant certifies and declares that any comment he/she could submit for the purpose of the Contest will respect the following “submission criteria’s”:

  • It must be in connection with the subject of the Contest (see Paragraph (3) of the “How to Enter” Section in this regard) and needs to answer the question asked in the published post ;
  • It does not violate any law, act, ordinance or regulation; and
  • Will not contain any defamatory, pornographic or obscene, and further, include, evokes and does not include, without limitation, one or other of the following:
    • Obscenity;
    • Nudity;
    • Explicit sexual activity, implied, graphic or excessive;
    • Crude language, vulgar or offensive;
    • Derogatory of any ethnic, racial, sexual or religious groups;
    • Content that endorses, condones or relates to any activity, behavior or any illegal, inappropriate or risky;
    • Personal information of individuals, including without limitation, names, addresses (physical or electronic), telephone and fax numbers;
    • Conduct or other activities that violate the provisions of these Official Rules and Regulations;
    • Commercial messages, comparisons or solicitations for products or services;
    • URLs or links to any Website; and
    • Any other content deemed or can reasonably be considered inappropriate, unsuitable or offensive, as determined by the Contest Sponsor in its sole discretion.

The total value of the Price offered in the Contest is four hundred dollars (400$). The Price is non-transferable except by the Contest Sponsor. The Price may not be used in conjunction with any other promotion or offer. No substitution or cash equivalent of the Price is permitted; however, Contest Sponsor reserves the right to substitute the Price or any component of any of the Price with another of equal or greater value.



The potential winners will be randomly drawn on September 13 at 9AM ET from all eligible entries received during the Contest Period. The draws will take place in Montreal, province of Quebec. Within twenty-four (24) hours of the date of draws, each of the potential winners will be contacted through in the comments and by email/phone to be informed that he/she is eligible to win one of the Prizes (the “Prize Notification”). If any of the potential winners fails to respond to the Prize Notification within forty-eight (48) hours or fails to comply with these Official Rules and Regulations, he/she will be disqualified, and another potential winner will be chosen at random. Any return of Prize Notification that has not been delivered may result in disqualification and another winner may be drawn.


How to Win:

To be declared as one the winners of the Contest and recipient of his/her prize, each of the potential winners will be required to complete and sign a Publicity Release and Prize Acceptance Form as requested by the Contest Sponsor before receiving his/her prize. Each of the potential winners may also be required to submit valid proof of identity.  If any of the potential winners in unable to provide valid proof of identity, he/she may, at the sole discretion of the Contest Sponsor, be disqualified and another potential winner will be selected by random draw.


Disclaimer and Liability Exclusion:

The Promotion Entities are not responsible for any typographical or other errors in the offer or administration of the Contest, including, but not limited to, errors in the printing or posting of the offer or Official Rules and Regulations, the selection and announcement of any winner, or the distribution of any prize.


The Contest Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) in Quebec, to withdraw, amend or suspend this Contest (or to amend these Rules and Regulations) in any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Contest Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules and Regulations. The Contest Sponsor, with the consent of the Régie, also reserves the right to cancel, amend or suspend this Contest, or to amend these Rules and Regulations, without prior notice or obligation, in the event of any accident, printing, administrative, or other errors or any kind, or for any other reason, and shall have no liability to anyone, including entrants, for the cancellation or termination of the Contest.


By entering the Contest each entrant agrees that the Promotion Entities shall not be liable for losses or injuries of any kind resulting from acceptance or possession or use of any the Prizes awarded and entrants agree to release, discharge and hold harmless the Promotion Entities, and each of their respective successors, assigns, agents, employees, representatives, officers, directors or shareholders (collectively the “Releases”), for all claims or damages arising out their participation in the Contest and they agree that they will take no action against the Releases or any entities that may claim contributions or indemnity from the Promotion Entities, for any loss or damage resulting from the entrant’s participation in the Contest, and if a winner, his/her acceptance, possession or use of any the Prizes.


The Releases will also not be liable for any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; for the failure of an entry to be received by the Contest Sponsor for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website; or any combination of the above.


In the event of a dispute regarding who submitted an Entry, Entries will be deemed to have been submitted by the authorized account holder of the BCC Facebook page submitted at the time of entry. An entrant may be required to provide proof that he/she is the authorized account holder of the BCC Facebook page associated with the selected entry.



By entering the Contest, each of the potential winners authorize the Contest Sponsor to broadcast, publish and disseminate his/her name, city of residence, photograph, likeness, sobriquet and/or voice, in connection with any further publicity carried out in connection with this Contest including, but not limited to, on the BCC Facebook page , at no additional compensation to the winner beyond the awarding of the Prize.



The personal information you are providing to enter the Contest will be (i) collected by the Contest Sponsor, (ii) used only to administer the Contest, contact each of the potential winners to notify him/her that he/she is eligible to win one of the Prizes and verify the eligibility of each of the potential winners and (iii) accessible only to those employees of the Promotion Entities directly involved in the Contest and will not be disclosed to other persons.


By entering this Contest, each entrant consents to the collection, use and disclosure of information for the purposes and in the manner described herein.


General Conditions:

The Contest is managed by the Contest Sponsor. All decisions of the Contest Sponsor are final and binding on all entrants without right of appeal. This Contest is subject to all applicable federal, provincial, and municipal laws. As a condition of participating in the Contest, to the fullest extent permissible by law, each entrant agrees that any dispute or cause of action arising out of or connected with the Contest shall be resolved individually, without resort to any form of class action proceeding, and exclusively before a court of the judicial district of Montreal, Province of Quebec and that the court shall apply the laws of the Province of Quebec, applicable therein, without giving effect to any choice of law or conflict of law rules or provisions. Further, each entrant agrees to waive all rights to claim punitive, incidental, or consequential damages, or any other damages, including legal costs or attorneys’ fees, other than the entrant’s out-of-pocket expenses associated with entering the Contest.


Any litigation involving a resident of the Province of Quebec respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux (the “Régie”) for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.


CAUTION: Any attempt to undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, the Contest Sponsor reserves the right to immediately disqualify the person from the Contest, without any burden of proof of an actual attempt to undermine and to seek damages or other remedies from any such person(s) responsible for the attempt to the fullest extent permitted by law.


In the event of any discrepancy or inconsistency between the terms and conditions of the French version of these Official Rules and Regulations and disclosures or other statements contained in any Contest-related materials, including, but not limited to point of sale, television, print or online advertising; the terms and conditions of the French version of these Official Rules and Regulations shall prevail, govern, and control.


Furthermore, in case of any discrepancy between the French and English versions of these Official Rules and Regulations, the French version shall prevail. En cas de divergence entre la version française et anglaise du présent règlement officiel, la version française aura préséance.

Amazon Delivers Support for Children’s Future

If 2020 was an unprecedented year, 2021 has presented its own unique set of challenges for children and families across Canada. Each morning, 1 in 3 children still risks going to school on an empty stomach, which represents nearly 2 million children. Given the ongoing crisis, we are grateful to the companies that have stepped up to help address urgent needs.

Since December 2020, Breakfast Club of Canada (BCC) welcomed a new partner when Amazon Canada pledged an initial gift of $750,000 over a three years period. They immediately set out to go even further during the holiday season, donating an additional $500,000 to provide 250,000 breakfasts to Canadian children.

Breakfast Club of Canada - AmazonBCC is also grateful to be one of five Canadian charities invited to participate in Amazon Canada’s recent employee donation match program, in which the company matched 100% of employee donations resulting in an additional $150,000 for the Club.

All told, in 2020 alone, Amazon contributed close to $1 million to Breakfast Club of Canada, when their support was needed most. “Amazon cares deeply about the communities where our customers and employees live and work, and we share the Breakfast Club of Canada’s commitment to ensuring that children have the proper nutrition to get the most out of their school day. This national partnership will complement the local-level child nutrition and food relief programs we support in many Canadian communities, and we know that we can make a tremendous difference by working together,” said Jesse Dougherty, Amazon VP.

In response to COVID-19, Amazon has made a priority to support communities, employees, and partners across the country. The company’s commitment to hunger and homelessness – through its Right Now Needs Fund – is longstanding and transcends borders: Amazon is a dedicated supporter of causes like No Kid Hungry in the United States and Magic Breakfast in the United Kingdom.

In Canada, it also supports Vancouver child hunger charity Backpack Buddies and has donated to the Greater Vancouver Food Bank, Food Banks Alberta, Winnipeg Harvest, The Daily Bread Food Bank, True North Aid and Food Banks of Quebec, among others.

It truly takes a village to support children’s nutrition, and this is a step that will allow youth to start with the best chances. Breakfast Club of Canada is looking forward to keep working closely with Amazon in 2021 and beyond, to ensure that more children start the school day with a nutritious meal and an equal chance at success.

Cantine Pour Tous

In recent years, we have sought to further anchor Breakfast Club of Canada’s programs in the community, favouring a joint approach with local stakeholders. Accordingly, the Club and La Cantine pour tous have established an innovative partnership to address the needs of several Montreal schools with a large student population but limited space. Both organizations are committed to promoting food security and healthy eating habits among students. We have therefore built on these values to pool our resources and expertise to set up new breakfast programs or expand existing ones.


This shared vision is consistent with the needs of many Montreal schools, including those served by the Pointe-de-l’Île School Services Centre (CSSPI), which do not have the space to accommodate the Club’s food shipments. In collaboration with CSSPI, we have developed an approach that takes these challenges into consideration. Inspired by this desire to work together and CSSPI’s flexibility and resourcefulness, we have forged ties with La Cantine pour tous and other local organizations. Six schools have since opened a breakfast program and others will soon be following in their footsteps.


La Cantine pour tous deals with a diverse network of catering organizations that specialize in the preparation and distribution of healthy meals. Because they are located close to the schools they serve, deliveries can be smaller and more frequent, making them easier to accommodate. La Cantine pour tous works with the Club to support the caterers in developing menus, preparing recipes, operationalizing selection and distribution activities, and more. As a result, schools can benefit from customized “home-cooked” meals, frequent deliveries, and a class-identified bin system, which makes the corresponding in-school storage and distribution logistics that much easier to handle.


Manon Pelletier, head of the breakfast program at Pierre de Coubertin Elementary School, recently surveyed her students to find out what they thought about the meals cooked by their assigned caterer, Mon Resto Saint-Michel. Their answer was loud and clear: they love them! And she is very satisfied with the relationship between the school, La Cantine pour tous and the Club. Likewise, Fatima Chouaiby of Mon Resto Saint-Michel says she is grateful for this arrangement. She credits the personal approach of the La Cantine pour tous team and the Club’s support for making the whole operation easier and more enjoyable. Buffet Insère-Jeunes and Fourchettes de L’Espoir also contribute to the breakfast programs and their involvement has been met with a similarly high level of satisfaction. Efforts are underway to collaborate with other organizations to get more programs up and running. For a complete list of the members of the La Cantine pour tous network, click here.


Through this partnership with La Cantine pour tous and its member organizations, Breakfast Club of Canada is successfully monitoring the strengths and resources of the community to respond to the needs of schools. We are thrilled to be working alongside such committed partners to create strong programs that help us increase food security and improve access to healthy food for our students.

Do you know Ollie, The Boy Who Became What He Ate? He’s a picky little boy who gets superpowers from new food he tries. His goal? Encouraging children to discover new food and to develop healthy eating habits. 

Ollie is the star of a TV series on CBC Kids as well as a book, all created and produced by Sheena Macrae. He is also generous, because all through December, you will have the opportunity to give breakfast to children attending a breakfast program in school. 

Buy your book here! 

Free activities for your class or your family! 

Breakfast Club of Canada is the charitable partner for Superpower Food Day by Ollie Club — the home of popular CBC show Ollie, The Boy Who Became What He Ate! Dec 2nd – Dec 4th, Ollie Club will launch free programming, lesson plans and educational activities for teachers across Canada and around the world — all available online.

Superpower Food Day is a Telus-funded, free virtual family event celebrating and helping kids learn about healthy foods. With Ollie, the five-year-old star of the animated CBC TV show as inspiration, Superpower Food Day encourages teachers, educators and parents to engage children in educational activities that spark interest in trying new and nutritious foods. Playing with your food has never been this enlightening!

Spearheading the Superpower Food movement is Sheena Macrae, Ollie creator, author and Executive Producer of Ollie, The Boy Who Became What He Ate. “Superpower Food Day is about making food fun for kids of all ages. My goal is to turn the kitchen into a classroom and the classroom into a kitchen. I hope that these free lessons help educators to turn their students into real food superheroes,” says Macrae.

Educators, teachers and homeschool parents are invited to register for Ollie Superpower Food Day to receive a week of Ollie-themed, teacher-created, free lesson plans and resources for pre-K to grade 1 children. The Ollie Club “classroom in a box” includes: 

  • Age-appropriate ready-made classes about healthy living.
  • Classes include learning about food, nutrition, literacy, health, dramatic arts, food sustainability, movement and meditation.
  • Fun, printable worksheets for your students.
  • Entertaining and educational pre-recorded activities and storytime.

From December 2nd — 4th, these ready-made classes are perfect for in-school or virtual classes to inspire learners. Dec 5th with Superpower Food Day as it continues with a full day of free virtual family activities and live entertainment, teachers are encouraged to share this information with parents and caregivers. 

When you register, you’re automatically entered to win one of 20 Ollie storybooks for your classroom.  Free to register here or on 

plate of pasta

Klorofil Publishing is hard at work dotting all the i’s and crossing all the t’s in preparation for the launch of Canada’s Culinary Heritage this fall. A portion of the proceeds from the sale of the cookbook will be donated to Breakfast Club of Canada.

Canada’s Culinary Heritage will include favourite recipes from 100 well-known Canadians, including our two ambassadors, Mikaël Kingsbury and Carey Price. Contributors will share the story behind their chosen dish and provide their top picks for the country’s best tourist attractions.

To reserve your copy, go to

Thank you to Klorofil!


Breakfast club of canada members at Waterloo Ontario

The heart of the campaign lies with its Associates – Waterloo, ON

Malissa Mota is a true Breakfast Club of Canada ambassador. As Charity leader, Claims Associate and Walmart employee for the past eight years, she’s inspiring her colleagues to go above and beyond- all for the kids.

“Hearing that kids are going to school without anything to eat is heartbreaking. It’s something we take for granted. Many of the associates at this store can relate to this cause because they have their own children. You can feel the connection in their voices when they speak about it.”

Malissa and her colleagues believe that every child should begin their day with a nutritious breakfast. For this reason, they’ve gone above and beyond to raise money, and awareness, for Breakfast Club of Canada. The store produced their own campaign-specific t-shirts.

“One of our Greeters, Diane, is a part-time clown who also sings and makes balloon animals. We have her at the entrance of the store greeting customers and selling balloon animals as a way of raising additional funds.”

Cashiers and associates at this Waterloo store embody what it means to give back to their community and all of us at the Club are deeply touched by the passion and support we feel from the Walmart team.

Child holding an apple

At Breakfast Club of Canada, we are committed to providing 21,010 students with a wholesome, well-rounded meal every morning to get their school day off to a good start.

Today, we’d like to take a closer look at the many benefits, nutritional and otherwise, of Quebec-grown apples.

A superfood that’s super good!

  • The average apple contains 86% water – and only 70 calories.
  • Apples are rich in fibre, which help in absorbing their natural sugars and make you feel like you are full.
  • The apples grown in Quebec are red, which means they have more antioxidants and are great for your cardiovascular health.

And apples are conveniently packaged (naturally), making them the perfect addition to any lunch box.

So many ways to enjoy…

Biting into a fresh apple is a treat in and of itself, but you’d be hard-pressed to find a better fruit for baking. It’s a huge source of inspiration for our volunteers who love to whip up breakfast cookies, crumbles and other apple-rific recipes!

250,000+ apples for kids across Quebec

Thanks to the tremendous generosity of our partners at Pommes Qualité Québec (representing Les Producteurs de pommes du Québec and the Association des emballeurs de pommes du Québec), our kids can enjoy this amazing fruit all year round.

Since 2002, Pommes Qualité Québec has donated thousands of apples to our young breakfast program participants. For a better idea of what this collaboration entails, be sure to watch this video of an apple’s journey from the orchard to the breakfast table (only available un French):

PRO TIP: The best place to keep apples is in your fridge’s fruit compartment, loose or in their original packaging. Either way, they’ll stay crisp and delicious longer. (Remember that an apple at room temperature gets softer 10 times faster!)

Bureau En Gros employees standing in front of their store

We are lucky to have lots of partners who contribute in their own way to making the back-to-school period easier for everyone. This time of year is a very demanding one, not only for parents and teachers, but also for our teams here at the Club, who are working hard to make sure that more than 243,000 children across Canada will be starting every school day with a good, healthy meal.

Fortunately, many of our dedicated partners have already raised their hand to let us know they’ll be helping out. For the past 13 years, Bureau en Gros has been a faithful ally, encouraging associates across the province to do their part to make this yearly fundraiser a success. And it only makes sense that they would want to support our breakfast programs: we give children the energy to do well in school and enable volunteers of all ages to acquire valuable leadership skills.

Once again this year, Bureau en Gros is giving their customers the opportunity to show their support for their community while they get ready for back to school by donating to Breakfast Club of Canada. Employees are also encouraged to get in on the action with their own fundraising activities. Whether it’s a barbecue or a staff denim day challenge, their imagination is endless – and so is their dedication to our cause. Over the years, Bureau en Gros has donated in excess of $3.2 million to Breakfast Club of Canada to support children’s health and education, two aspects critical to helping them thrive.