Child eating breakfast in cafeteria

We are lucky to have lots of partners who contribute in their own way to making the back-to-school period easier for everyone. This time of year is a very demanding one, not only for parents and teachers, but also for our teams here at the Club, who are working hard to make sure that more than 243,000 children across Canada will be starting every school day with a good, healthy meal.

Fortunately, many of our dedicated partners have already raised their hand to let us know they’ll be helping out. For the past 17 years, Walmart has faithfully encouraged associates from their 408 stores across the country to do their part to make this yearly fundraiser a success. And it only makes sense that they would want to support our breakfast programs: we give children the energy to do well in school and enable volunteers of all ages to acquire valuable leadership skills.

Once again this year, Walmart is inviting their customers to show their support for their community while they get settled into their school routines by donating to Breakfast Club of Canada.

This year has a particular significance, as we hope to reach a milestone of $50 million raised for Breakfast Club of Canada. You can play a part in supporting children’s health and education: stop by a Walmart and donate!

You can also give online right here.

Thank you for nourishing children’s potential!

children with pinwheels on their heads

The Add a Breakfast to Your Bill campaign in partnership with Costco Wholesale has been a resounding success, raising a total of $1,000,000 in just one week!

Costco Wholesale has been supporting Breakfast Club of Canada since 2007 by raising funds and increasing public awareness about school breakfast programs. The Club and Costco are both committed to helping more children and youth succeed in school and fulfill their potential. Costco’s contribution means the Club can offer breakfast to more than 243,000 students across the country to get their school mornings off to a healthy start.

The Club would like to congratulate all the employees in the 111 participating Costco warehouses for their amazing contributions to this initiative. Every year, they play a key role in making sure as many young Canadians as possible have access to a school breakfast program. Our heartfelt thanks go out to each and every one of them for their generosity and dedication.

As it currently stands, one out of four Canadian children starts their school day on an empty stomach. The Club leverages its network and its expertise to bring together a wide range of resources and stakeholders to counter this sobering statistic. The donations received are invested in 1,809 breakfast programs from coast to coast. These programs are important to promoting children’s well-being, not only by serving a wholesome breakfast every morning in a caring, nurturing environment but also by making sure they have the energy they need to do well academically. A recent Canada-wide poll conducted by the Club of 41 school administrations revealed that breakfast program enrollees double their attention span in class. Half of the schools who answered the survey also reported an improvement in attendance.

Be sure to join Breakfast Club of Canada and Costco Wholesale for next year’s back-to-school fundraiser!

2 young women making pitas in a kitchen

In December 2019, Restaurants Normandin offered a unique opportunity to two BCC student volunteers as a reward for their involvement in their school breakfast program. This was one of “50 Good Deeds” undertaken by the Quebec chain which, like the Club, is celebrating a milestone anniversary this year.

Secondary 2 students Dorothée and Jasmine were the ones chosen for the experience, not only because of their commitment to Breakfast Club of Canada but also in recognition of their overall community engagement.

Upon their arrival at the Bouvier Street location in Quebec City, Dorothée and Jasmine were given a tour of the bustling kitchen, staffed by over 100 employees, and then invited to create their own pizza. They kneaded the dough and tossed it in the air, with some rather amusing results, picked their toppings from an almost endless selection and cooked it up in the massive pizza oven. They put a painstaking amount of effort into making the final result as close to perfect as they could. The pair were then put on hostessing duty, where they did an exceptional job showing patrons to their table and managing the various logistical considerations that come with the job. Customers were delighted to be part of the experience and had nothing but glowing comments about their performance. Last but certainly not least, Dorothée and Jasmine dug into their pizza while they chatted with members of the Normandin marketing team.

They left with a complimentary pizza pan and two frozen Normandin pizzas. Both said they enjoyed themselves immensely and were happy with everything they learned. They also had the satisfaction of applying some of their newfound knowledge to their breakfast program upon their return to school.

This marks the end of the back-to-school campaign at Normandin that ran throughout the month of September, after which a cheque for over $28,000 was presented to the Club. The team is eager to repeat the experience in 2020. Thank you to everyone at Normandin for your wonderful contributions over the past 13 years.


Man standing in warehouse

The Food Depot Alimentaire (FDA), City of Moncton, and Breakfast Club of Canada are proud partners of the Moncton Student Nutrition Program, a food procurement operation that reaches over 2000 kids a day in 26 schools in Moncton and surrounding areas. The program launched in Spring 2017 and has been a great success ever since! For that we have to thank the experienced team at the FDA, who take care of day to day operations for the program and have a very effective process to ensure every school has the food it needs come breakfast time.

Every week, schools simply fill out an order form, selecting which items they would like for their breakfast program. When FDA staff receive the order, they fill it with donations and products purchased in bulk from other partners (=cost saving!) and shop locally to fill the rest of the order, if necessary. That’s what we call stretching every dollar to reach more and more students! The FDA then delivers all orders to the respective schools. What is the result? Schools get their breakfast food orders delivered and they save money!

In addition to this, the FDA also acts as a hub for products from our generous partners, including donations of yogurt from Danone and apple sauce from Motts, as well as grain products purchased at a low cost from General Mills.

This is a great example of a win-win-win partnership. Way to go Moncton Student Nutrition Program!

Girl eating toast with jam

Behind the scenes at Goodfood is a team of big-hearted entrepreneurs. They have partnered with the Club since 2017, donating more than $153,000 to date. And that’s just the tip of the iceberg. For nearly three years, a group of Goodfood employees has been volunteering every week at a school in the Saint-Henri district of Montreal to prepare and serve breakfast.

Goodfood CEO Jonathan Ferrari was kind enough to answer some of our questions at one of these weekly volunteering gigs. Here is what he had to say.

Why is Breakfast Club of Canada a cause you feel strongly about?

In Canada alone, hundreds of thousands of children go to school every morning without breakfast. At Goodfood, we’re committed to the well-being of all Canadians, and this starts with food accessibility.

Early on, my fellow co-founders, Neil Cuggy and Raffi Krikorian, and I decided to partner with an organization that shared these values and gave back to the local community. Breakfast Club of Canada was a natural fit.

For every box purchased, Goodfood contributes to a nutritious meal to a child in need in a school located within a community we serve. A nutritious breakfast has a significant impact on a child’s ability to focus in class and gives them the fuel to achieve their dreams.

“We believe that every Canadian should have access to nutritious and tasty meals, which is why we personally volunteer at Breakfast Club of Canada and why we encourage our team to do the same.”

Why is it important for you to volunteer?

We believe that every Canadian should have access to nutritious and tasty meals, which is why we personally volunteer at Breakfast Club of Canada and why we encourage our team to do the same.

Volunteering gives us an opportunity to give back and connects us to a cause that is close to our hearts. It unites us in a common goal and a shared experience, fosters personal development and brings us together as a community.

“Volunteering with Breakfast Club of Canada is an incredible, transformative experience that I would recommend to anyone. From the relationships with the coordinator to the available activities to the balanced breakfast shared with peers, you can see the positive effect that the program has on the kids.”

What has really hit home for you over the past two years of volunteering with the Club?

Volunteering with Breakfast Club of Canada is an incredible, transformative experience that I would recommend to anyone. From the relationships with the coordinator to the available activities to the balanced breakfast shared with peers, you can see the positive effect that the program has on the kids.

There’s really nothing quite like seeing the smile on a child’s face when they grab a tray full of healthy cereal, fresh fruit and yogurt and go sit with their friends to have a good time before the school day begins.

“The volunteering program has been a resounding success and helped bring further awareness to the issue by connecting the Goodfood team to the cause.”

Why is it important for you to see your employees give back to a cause?

We’ve been rolling up our sleeves (myself and the other co-founders included) and helping out in the kitchen preparing and serving healthy breakfast options at local school breakfast programs for a few years now. We feel that it’s important to lead by example to encourage our team to get involved in this incredibly rewarding experience.

The volunteering program has been a resounding success and helped bring further awareness to the issue by connecting the Goodfood team to the cause.

What would you say to other companies who are thinking about getting involved with BCC?

Even the smallest action can have a positive impact on someone’s life. This year, take a bit of time out of your regular morning routine to spread some positivity and joy in the form of granola, yogurt and orange slices (or any of the other delicious options served up!).

We encourage you to get involved with Breakfast Club of Canada and make a difference in your local community — one balanced breakfast at a time.

Thank you, Goodfood, for giving back to children across Canada!


BFCC truck

Canada-wide school closures in the wake of the COVID-19 pandemic have turned children’s worlds upside down. The situation has also meant that 243,000 students no longer have access to their school breakfast program – not to mention the 1 million other young Canadians who live in food-insecure households and don’t have the benefit of a nutritious meal at school to get their morning off to a good start.

In response to this unprecedented crisis, we appealed to the generosity of our partners to help get healthy food to as many children across the country as possible through a specially created emergency fund.

One of the partners who has stepped up to the plate is Mitsubishi Motors Canada. They have graciously made three “community utility vehicles” available to schools and organizations in the BCC network to deliver food hampers to children and their families in Langley, B.C., Toronto, Ontario, and Montreal, Quebec.

Our very own Josée Desjardins, Vice President, National Development and Federal Government Affairs, set out one April morning in Surrey in one off these new CUVs to pick up foodstuffs and gift cards from Save-On-Foods and bread from COBS Bread Bakery. The work we do at the Club is near and dear to the hearts of both of these valued partners.

Josée was delighted to drop off the donated goods to grateful staff members and volunteers, who then distributed them to hundreds of families in local school districts in Langley and Surrey.

Want a closer look at how the day unfolded? Click on the link below to watch the video!

On behalf of all the children on the receiving end of these acts of kindness, we thank Mitsubishi Motors Canada, Save-On-Foods, COBS Bread Bakery and all our other partners for their ongoing support during this challenging time.

child picking apples with ladder

At Breakfast Club of Canada, our priority in Quebec is to make sure that the more than 40,800 children and youth who rely on a school breakfast program get a healthy, balanced meal before classes start. So teaming up with the province’s apple growers, who take great pride in providing a delicious and locally produced source of nutrition, was a bit of a no-brainer!

We have been working closely with Pommes Qualité Québec, which represents Les Producteurs de pommes du Québec and the Association des emballeurs de pommes du Québec, to cater to these needs since 2002. This has translated to more than 250,000 apples served up every year.

Before the pandemic hit, volunteers would slice up apples in the morning, dipping them into a bowl of water and a hint of lemon juice to keep them from turning brown. This year, however, an approach of this nature would clearly not be consistent with COVID-19 guidelines.

So we have worked with Pommes Qualité Québec to come up with another solution. After examining several options, we decided it would be best to distribute whole apples, only in smaller child-friendly sizes, to make them easier to handle and eat. As a result, more than 442,000 apples will be delivered to Quebec breakfast programs during the 2020–2021 school year in response to growing demand.

Our sincere thanks go out to our wonderful partners at Pommes Qualité Québec for this invaluable contribution, which will go a long way in helping children reach their full potential.

For more information about this “fruitful” initiative, we invite you to watch this video (only available in French), which follows the journey of an apple from the orchard to the hands of a group of eagerly awaiting kids!*

*Note that the video was made in 2018, well before the pandemic struck, which is why there are no physical distancing protocols in place.

Learn more about Pommes Qualité Québec here at


Children posing for picture

Walmart Canada is a long-time partner of Breakfast Club of Canada. Since 2002, the company has been a major supporter of ours, helping us to provide a healthy breakfast to the greatest possible number of children across Canada.

From October 1 to 23, all Walmart stores across the country are inviting their associates and customers to participate in this year’s BCC fundraising campaign by donating at the checkout and To ensure they have the biggest impact possible, associates organize fun and unique activities to raise even more money and have a greater impact in their community.

A Lasting Partnership

This is the 18th annual campaign, and we are grateful to once again be able to count on the generosity of Walmart customers and the hard work of its staff. Last year, Walmart Canada reached a significant milestone, with more than $50 million raised in total over its 17-year partnership with BCC. The company is committed to building on this impressive accomplishment with this year’s fundraiser.

To thank Walmart Canada, its customers and its associates, we have prepared a special video looking back at our 17 years of partnership.

As you shop at Walmart during the campaign, please consider making a donation – big or small – to the Club. Every dollar makes a difference in helping kids thrive. What’s more, Walmart has committed to matching donations up to $820,000 in addition to a $180,000 donation to address the growing needs, potentially donating us $1 million!

We want to thank Walmart Canada, its associates and clients for their support in our efforts to #StopChildHunger!



Hilroy copy books with snacks

The people at Oatbox, our partners for the past six years, are committed to providing good nutrition to students across the country. They recently took this idea to the next level by working with BCC to develop the Club Bar to get children’s days off to a healthy start.

Oatbox’s support for BCC goes back to November 2014. After donating 30,000+ breakfasts over the years, the company wanted to do even more for the next generation.

The need for a healthier breakfast bar for children, with less sugar than other products on the market and made in an allergen-free production facility, seemed like the ideal solution. After several months of development and testing on young tastebuds, Oatbox is proud to launch the Club Bar, 25 grams of kid-friendly oat, blueberry and honey goodness.

Close to a million of these bars, created specifically to meet children’s nutritional needs, will be distributed to Quebec schools enrolled with the Club this year. Starting today, Oatbox will donate one bar to Breakfast Club of Canada for every purchase made on their website:

Thank you, Oatbox, for being there for the children!

Staples employees posing for a picture

This year marked our 14th annual back-to-school fundraising campaign with Staples Canada. Between July 17 and September 28, stores across Quebec and the Atlantic Provinces encouraged customers to give to Breakfast Club of Canada at the checkout. The results this year are amazing, thanks to the $362,034 in contributions from generous customers, coupled with associates’ valiant efforts.

“Our goal is to help people work better, learn more and do more every day. Your inspiring performances and this wonderful partnership with Breakfast Club of Canada means we can, as a unified team, help so many families and children in need and help them achieve, learn and grow.” – Rick Francioni, District Manager, Atlantic Canada

 Staff in 64 stores in Quebec and 22 stores in the Atlantic Provinces pulled out all the stops throughout the campaign period to raise as much money as possible to nourish children’s potential. Campaign ambassadors in each store took the time to educate, inform and train cashiers to ensure they were ready, willing and able to do their part.

“I’ve had the opportunity to serve breakfast to elementary school children at a program run by the Club and I can tell you just how important it is to the kids – and how much they enjoy it. I saw the impact our fundraisers have on them and the volunteers who are giving their all. These kids are the future of our society, and it’s our duty to make sure they get an equal chance to succeed.” – Louis Pouliot, District Manager/14 – Nova Scotia/PEI

Creative ways to connect with customers

      • At Store #49 (Marché Central, Montreal), employees created a colouring book that was handed out to all donors the first week of the campaign. Other stores followed in their footsteps soon afterward.
      • Some stores decided to distribute back-to-school shipping lists in exchange for a donation to the Club.
      • Store #211 in New Glasgow, Nova Scotia, held a raffle for a Keurig coffeemaker. All customers who made a donation were given a ticket to fill out for the draw.
      • Staples #208 in Dartmouth, Nova Scotia, is the store that raised the most money during the campaign, with a grand total of $11,596. Congratulations!


    The extraordinary dedication of all team members at participating stores will let us feed a growing number of children during the coming year. This is even more meaningful in 2020–2021, knowing that 2 million Canadian students will be starting the school day on an empty stomach in the wake of the pandemic. That’s a staggering 1 out of every 3 youngsters across the country.

    On behalf of the children whose lives are changed by Breakfast Club of Canada, thank you to Staples Canada and their associates for pitching in and making a difference!