Hilroy copy books with snacks

The people at Oatbox, our partners for the past six years, are committed to providing good nutrition to students across the country. They recently took this idea to the next level by working with BCC to develop the Club Bar to get children’s days off to a healthy start.

Oatbox’s support for BCC goes back to November 2014. After donating 30,000+ breakfasts over the years, the company wanted to do even more for the next generation.

The need for a healthier breakfast bar for children, with less sugar than other products on the market and made in an allergen-free production facility, seemed like the ideal solution. After several months of development and testing on young tastebuds, Oatbox is proud to launch the Club Bar, 25 grams of kid-friendly oat, blueberry and honey goodness.

Close to a million of these bars, created specifically to meet children’s nutritional needs, will be distributed to Quebec schools enrolled with the Club this year. Starting today, Oatbox will donate one bar to Breakfast Club of Canada for every purchase made on their website: oatbox.com.

Thank you, Oatbox, for being there for the children!

Staples employees posing for a picture

This year marked our 14th annual back-to-school fundraising campaign with Staples Canada. Between July 17 and September 28, stores across Quebec and the Atlantic Provinces encouraged customers to give to Breakfast Club of Canada at the checkout. The results this year are amazing, thanks to the $362,034 in contributions from generous customers, coupled with associates’ valiant efforts.

“Our goal is to help people work better, learn more and do more every day. Your inspiring performances and this wonderful partnership with Breakfast Club of Canada means we can, as a unified team, help so many families and children in need and help them achieve, learn and grow.” – Rick Francioni, District Manager, Atlantic Canada

 Staff in 64 stores in Quebec and 22 stores in the Atlantic Provinces pulled out all the stops throughout the campaign period to raise as much money as possible to nourish children’s potential. Campaign ambassadors in each store took the time to educate, inform and train cashiers to ensure they were ready, willing and able to do their part.

“I’ve had the opportunity to serve breakfast to elementary school children at a program run by the Club and I can tell you just how important it is to the kids – and how much they enjoy it. I saw the impact our fundraisers have on them and the volunteers who are giving their all. These kids are the future of our society, and it’s our duty to make sure they get an equal chance to succeed.” – Louis Pouliot, District Manager/14 – Nova Scotia/PEI

Creative ways to connect with customers

      • At Store #49 (Marché Central, Montreal), employees created a colouring book that was handed out to all donors the first week of the campaign. Other stores followed in their footsteps soon afterward.
      • Some stores decided to distribute back-to-school shipping lists in exchange for a donation to the Club.
      • Store #211 in New Glasgow, Nova Scotia, held a raffle for a Keurig coffeemaker. All customers who made a donation were given a ticket to fill out for the draw.
      • Staples #208 in Dartmouth, Nova Scotia, is the store that raised the most money during the campaign, with a grand total of $11,596. Congratulations!


    The extraordinary dedication of all team members at participating stores will let us feed a growing number of children during the coming year. This is even more meaningful in 2020–2021, knowing that 2 million Canadian students will be starting the school day on an empty stomach in the wake of the pandemic. That’s a staggering 1 out of every 3 youngsters across the country.

    On behalf of the children whose lives are changed by Breakfast Club of Canada, thank you to Staples Canada and their associates for pitching in and making a difference!

children enjoying breakfast together

As we celebrate National Philanthropy Day, we would like to shine the spotlight on the contributions of one of our donors who has been supporting the Club’s work for many years.

Élisabeth: An annual donor since 2003

Élisabeth has been a BCC donor for the past 17 years. She took up knitting when she was put on long-term disability for a chronic illness at age 43. When things were at their worst for Élisabeth, she had her handiwork to keep her spirits up. That’s when she started to make special items for charity. To this day, Élisabeth knits 25 sweaters every year for the homeless.

5 questions for Élisabeth:

Why did you choose to give to the Club? I have a real soft spot for kids, especially kids who don’t get enough to eat. That’s one of the basics: making sure they are nourished, physically and mentally. We have to help kids get a good start in life.

Why is it important to support charities? What do you get out of it? It’s something that’s good for the soul, basically. Giving makes me feel alive. I feel at peace with myself. I’m proud of what I do.

Is giving a kind of social responsibility? I think it really is a responsibility for me, since I don’t have any children. But it’s a positive responsibility. I don’t see it as a burden.

Do you think everybody should do their part? Everybody who can, yes, but some people aren’t in a position to do so.

Why do you keep giving back to the Club? As long as there are kids out there who aren’t getting enough to eat, I’ll be there to help the Club. It’s somewhere I can have a direct impact. The Club delivers food straight to schools and what I give helps make those deliveries possible. I donate to several organizations, but I’ll always be there for the Club.

From the volunteers who get up early in the morning to make breakfast and our generous long-time partners who donate food and money, to the members of our board of directors who guide our operations without asking for anything in return and the thousands of Canadians whose donations empower our efforts, you are all making a difference in the lives of children through your involvement with the Club. Thank you!

If you want to give to Breakfast Club of Canada, too, click here.