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WALMART CANADA’S ANNUAL CAMPAIGN FOR BREAKFAST CLUB OF CANADA RAISES A BEST-EVER $3.7 MILLION FOR SCHOOL BREAKFAST PROGRAMS

MONTREAL – November 9, 2020 – Breakfast Club of Canada and Walmart Canada are proud to announce this year’s annual back-to-school fundraising campaign raised a record-breaking $3.7 million for school breakfast programs. With 1 in 3 children starting school on an empty stomach, donations are needed now more than ever. Thanks to the generosity of Walmart customers […]

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MIKAËL KINGSBURY TO MAKE A DONATION TO BREAKFAST CLUB OF CANADA FOR EVERY WIN DURING THE 2020–2021 SKI SEASON

Boiron Canada will match each donation to do more for kids Montreal, November 12, 2020 – Mikaël Kingsbury, a Breakfast Club of Canada ambassador since 2017, has decided to do even more for children this year. The two-time Olympic medallist and four-time world champion will celebrate every victory during the 2020–2021 season with a $500 donation to BCC. […]

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WALMART CANADA’S ANNUAL CAMPAIGN FOR BREAKFAST CLUB OF CANADA RAISES A BEST-EVER $3.7 MILLION FOR SCHOOL BREAKFAST PROGRAMS

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MIKAËL KINGSBURY TO MAKE A DONATION TO BREAKFAST CLUB OF CANADA FOR EVERY WIN DURING THE 2020–2021 SKI SEASON

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WALMART CANADA’S ANNUAL CAMPAIGN FOR BREAKFAST CLUB OF CANADA RAISES A BEST-EVER $3.7 MILLION FOR SCHOOL BREAKFAST PROGRAMS

MONTREAL – November 9, 2020 – Breakfast Club of Canada and Walmart Canada are proud to announce this year’s annual back-to-school fundraising campaign raised a record-breaking $3.7 million for school breakfast programs.

With 1 in 3 children starting school on an empty stomach, donations are needed now more than ever. Thanks to the generosity of Walmart customers and the dedication of their associates, the Club can continue to help children thrive and develop healthy eating habits.

Walmart kicked off the campaign by announcing a $1 million donation. Generous customers, encouraged to donate by Walmart associates, donated the other $2.7 million of this record-breaking gift.

“Our commitment to fight hunger and food insecurity and to help families live better is unwavering, especially during these challenging times,” said Nabeela Ixtabalan, Executive Vice President, People and Corporate Affairs at Walmart Canada. “We are overwhelmed by the generosity of Canadians and are very happy to provide Breakfast Club of Canada with such a meaningful donation.”

“The Club is very fortunate to be able to count on dedicated partners who understand the importance of a daily nutritious breakfast to ensure children can reach their full potential,” said Tommy Kulczyk, General Manager at Breakfast Club of Canada. “Walmart Canada is our biggest partner and we can’t thank Walmart enough for their generous support over the last 18 years.”

For the past 18 years, Walmart Canada has worked with Breakfast Club of Canada, donating and raising more than $50 million. This partnership has greatly contributed to enable the Club and its network of 1,887 schools across the country to feed more than 257,000 students each day.

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow on Facebook, Instagram, Twitter and LinkedIn. #StopChildHunger #FeedKidsNow

About Walmart Canada

Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 900,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $400 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.

Media Contact

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:

Justine Plourde
Media Relations, Breakfast Club of Canada
Justine.Plourde@breakfastclubcanada.org

Felicia Fefer
Corporate Affairs, Walmart Canada
Felicia.Fefer@walmart.com

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MIKAËL KINGSBURY TO MAKE A DONATION TO BREAKFAST CLUB OF CANADA FOR EVERY WIN DURING THE 2020–2021 SKI SEASON

Boiron Canada will match each donation to do more for kids

Montreal, November 12, 2020 – Mikaël Kingsbury, a Breakfast Club of Canada ambassador since 2017, has decided to do even more for children this year. The two-time Olympic medallist and four-time world champion will celebrate every victory during the 2020–2021 season with a $500 donation to BCC. Mikaël hopes to call attention to the organization’s work and make sure a greater number of students start their day with a healthy breakfast.

“It’s important to me to do something to celebrate every win. This year, I want to make each experience that much more special,” said Mikaël Kingsbury, the most decorated mogul skier of all time. “Of all the ingredients it takes to come out on top, perseverance is way up on the list. I want to continue to inspire kids to push themselves, with their schoolwork and with what they love to do. I know that, with the help of Breakfast Club of Canada, more of them will have the energy to make it happen every day.”

Mikaël has also started a fundraising campaign on the BCC platform give.breakfastclubcanada.org/one-win-for-kids to encourage other people to give back. Inspired by his generosity, Boiron Canada has decided to match his donations, dollar for dollar, to double the impact.

“At Boiron Canada, we have been caring about the health and wellness of young Canadians for over 30 years,” said Daniel Dereser, CEO of Boiron Canada. “We are delighted to work together with Breakfast Club of Canada and back Mikaël’s initiative. We hope this will be an incentive for other companies to undertake something similar and give to a cause they believe in.”

“We are very fortunate at BCC to be supported by some amazing ambassadors and partners who are dedicated to the cause of children’s health and education,” said Tommy Kulczyk, General Manager of Breakfast Club of Canada. “This is so important. We firmly believe that, together, we can make sure every single child in the country has access to a nutritious meal in the morning before they head into the classroom.”

Mikaël Kingsbury invites all Canadians to join him and donate to Breakfast Club of Canada via his fundraising page or text CLUB to 20222.

About Breakfast Club of Canada

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For further information and to schedule an interview with a Breakfast Club of Canada spokesperson, please contact:

Justine Plourde |1-888-442-1217, ext. 3369 | justine.plourde@breakfastclubcanada.org
Nathalie Rochette | 514-404-5660 | nathalie.rochette@ breakfastclubcanada.org

To arrange an interview with Mikaël Kingsbury, please contact:

Dominique Ladouceur | 514-576-2379 | dominique@af-2.com

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Half Sized Blog Element (Multi Author Style)

WALMART CANADA’S ANNUAL CAMPAIGN FOR BREAKFAST CLUB OF CANADA RAISES A BEST-EVER $3.7 MILLION FOR SCHOOL BREAKFAST PROGRAMS

MIKAËL KINGSBURY TO MAKE A DONATION TO BREAKFAST CLUB OF CANADA FOR EVERY WIN DURING THE 2020–2021 SKI SEASON

WALMART CANADA’S ANNUAL CAMPAIGN FOR BREAKFAST CLUB OF CANADA RAISES A BEST-EVER $3.7 MILLION FOR SCHOOL BREAKFAST PROGRAMS

MIKAËL KINGSBURY TO MAKE A DONATION TO BREAKFAST CLUB OF CANADA FOR EVERY WIN DURING THE 2020–2021 SKI SEASON

Full Sized Blog Element (Big Preview Pic)

WALMART CANADA’S ANNUAL CAMPAIGN FOR BREAKFAST CLUB OF CANADA RAISES A BEST-EVER $3.7 MILLION FOR SCHOOL BREAKFAST PROGRAMS

MIKAËL KINGSBURY TO MAKE A DONATION TO BREAKFAST CLUB OF CANADA FOR EVERY WIN DURING THE 2020–2021 SKI SEASON

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