Blog Elements - Breakfast Club of Canada

At Breakfast Club of Canada, our priority in Quebec is to make sure that the more than 40,800 children and youth who rely on a school breakfast program get a healthy, balanced meal before classes start. So teaming up with the province’s apple growers, who take great pride in providing a delicious and locally produced source of nutrition, was a bit of a no-brainer!

We have been working closely with Pommes Qualité Québec, which represents Les Producteurs de pommes du Québec and the Association des emballeurs de pommes du Québec, to cater to these needs since 2002. This has translated to more than 250,000 apples served up every year.

Before the pandemic hit, volunteers would slice up apples in the morning, dipping them into a bowl of water and a hint of lemon juice to keep them from turning brown. This year, however, an approach of this nature would clearly not be consistent with COVID-19 guidelines.

So we have worked with Pommes Qualité Québec to come up with another solution. After examining several options, we decided it would be best to distribute whole apples, only in smaller child-friendly sizes, to make them easier to handle and eat. As a result, more than 442,000 apples will be delivered to Quebec breakfast programs during the 2020–2021 school year in response to growing demand.

Our sincere thanks go out to our wonderful partners at Pommes Qualité Québec for this invaluable contribution, which will go a long way in helping children reach their full potential.

For more information about this “fruitful” initiative, we invite you to watch this video (only available in French), which follows the journey of an apple from the orchard to the hands of a group of eagerly awaiting kids!*

*Note that the video was made in 2018, well before the pandemic struck, which is why there are no physical distancing protocols in place.

Learn more about Pommes Qualité Québec here at www.lapommeduquebec.ca

Walmart Canada is a long-time partner of Breakfast Club of Canada. Since 2002, the company has been a major supporter of ours, helping us to provide a healthy breakfast to the greatest possible number of children across Canada.

From October 1 to 23, all Walmart stores across the country are inviting their associates and customers to participate in this year’s BCC fundraising campaign by donating at the checkout and Walmart.ca. To ensure they have the biggest impact possible, associates organize fun and unique activities to raise even more money and have a greater impact in their community.

A Lasting Partnership

This is the 18th annual campaign, and we are grateful to once again be able to count on the generosity of Walmart customers and the hard work of its staff. Last year, Walmart Canada reached a significant milestone, with more than $50 million raised in total over its 17-year partnership with BCC. The company is committed to building on this impressive accomplishment with this year’s fundraiser.

To thank Walmart Canada, its customers and its associates, we have prepared a special video looking back at our 17 years of partnership.

As you shop at Walmart during the campaign, please consider making a donation – big or small – to the Club. Every dollar makes a difference in helping kids thrive. What’s more, Walmart has committed to matching donations up to $820,000 in addition to a $180,000 donation to address the growing needs, potentially donating us $1 million!

We want to thank Walmart Canada, its associates and clients for their support in our efforts to #StopChildHunger!

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How Do You Like Them Apples?

Walmart Canada: Ensuring Students Have A Healthy Start To Their Day For A 18th Year!

How Do You Like Them Apples?

Walmart Canada: Ensuring Students Have A Healthy Start To Their Day For A 18th Year!

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How Do You Like Them Apples?

Walmart Canada: Ensuring Students Have A Healthy Start To Their Day For A 18th Year!

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