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THE ROYAL CANADIAN MINT DONATES $100,000 TO BREAKFAST CLUB OF CANADA

Ottawa, Ontario, July 21, 2020 – Thanks to those who are buying recognition medals to express gratitude to an essential worker or a special someone making a difference through the COVID-19 pandemic, the Royal Canadian Mint is making an initial donation of $100,000 to Breakfast Club of Canada. At a time when many Canadians cannot give a hug […]

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BREAKFAST CLUB OF CANADA CALLS ON CANADIANS AND PARTNERS TO ENSURE HUNGER DOESN’T GET IN THE WAY OF LEARNING FOR CHILDREN THIS SCHOOL YEAR

MONTREAL – August 20, 2020 – Due to COVID-19, the number of children going to class on an empty stomach has increased from over 1 million to now over 2 million This back-to-school season, Breakfast Club of Canada is rallying the support of local partners, schools, companies, and Canadians to deliver innovative food programs across the country Today, Breakfast Club of Canada launches its Back-to-School campaign ‘’Don’t Let Hunger Get in Their Way’’ to mobilize its partners along with Canadians to ensure all kids start their day nourished this fall. […]

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THE ROYAL CANADIAN MINT DONATES $100,000 TO BREAKFAST CLUB OF CANADA

Press Room

BREAKFAST CLUB OF CANADA CALLS ON CANADIANS AND PARTNERS TO ENSURE HUNGER DOESN’T GET IN THE WAY OF LEARNING FOR CHILDREN THIS SCHOOL YEAR

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THE ROYAL CANADIAN MINT DONATES $100,000 TO BREAKFAST CLUB OF CANADA

Ottawa, Ontario, July 21, 2020 – Thanks to those who are buying recognition medals to express gratitude to an essential worker or a special someone making a difference through the COVID-19 pandemic, the Royal Canadian Mint is making an initial donation of $100,000 to Breakfast Club of Canada.

At a time when many Canadians cannot give a hug or say ‘thanks’ in person, these medals are a tangible way for people to express their appreciation, while raising money for an organization fighting childhood hunger. The Mint is donating all net proceeds from the sale of each medal to the Breakfast Club of Canada Emergency Fund in support of children and families who are facing food insecurity now and in the months to come, due to the repercussions of COVID-19.

“I am deeply touched by the response of Canadians to this project that has been a personal labour of love for the employees of the Royal Canadian Mint,” said Marie Lemay, President and CEO of the Royal Canadian Mint. “The $100,000 donation we are making today to Breakfast Club is just a start and I look forward to increasing this donation as people continue to recognize those who they feel deserve a medal.”

“As many Canadians, we had to adapt our services at Breakfast Club of Canada to ensure we reach as many children and families to support their growing needs to feed themselves,” said Daniel Germain, President and Founder of Breakfast Club of Canada. “In 25 years, it is the first time we can continue to feed children over the summer, which is proof of how much the mission of Breakfast Club of Canada is essential. We are deeply touched by all the support we are receiving, and we thank the Canadian Royal Mint and all their employees for this recognition of the Club’s work. Together, let’s lift the burden of food insecurity off the shoulders of children and families to replace them with hope and smiles.’’

The Recognition Medal retails for $9.95 and all net proceeds go Breakfast Club of Canada. It is a nickel-plated steel medal that includes a magnet, so that it can be proudly worn, on either meticulously engraved side, by its deserving recipient.

On one side is a heart and maple leaf icon representing the collective spirit of Canadians. The maple leaf and heart as one symbolize Canadians coming together in embrace as we help those in need. A complex array of micro-mirrors covering the heart creates a pulsating light effect that evokes Canada’s strong heartbeat.

The second side represents our nation’s grateful spirit. The heart in the centre of the group symbolizes Canadians coming together in appreciation for our essential workers. We recognize their dedication and bravery, and the micro text represents the thankful voices of a nation.

In Ottawa alone, the Mint’s Recognition Medal has touched a number of special Canadians:

Linda – Registered Nurse, Queensway Carleton Hospital
“Our COVID-19 Testing Centre opened in March, and I really wanted to be more involved and join the fight, so volunteered to work there. It has been very fulfilling and satisfying, as I feel like I am a small piece in the huge puzzle of defeating this virus. It’s awesome that the Mint has created this Recognition Medal. Absolutely awesome. It’s really wonderful to be recognized and valued this way, and it’s really an honour. This medal will be a treasured keepsake that can be passed down to your kids.”

Rigoberto – Bus Operator, OC Transpo
“I have had many passengers extend their thanks to me for working throughout the pandemic and it means a great deal to me, as it shows the togetherness needed to get through this time.

Though working through this time has had its challenges, I appreciate the Royal Canadian Mint recognizing my efforts and those of all essential workers.”

Dr. Kwadwo Kyeremanteng – ICU and Palliative Care Physician, Ottawa Hospital and Monfort Hospital
“The fact that we are being seen for the work that we do, especially in a time during a pandemic when more is being asked of us, and that the nation is willing to recognize the work that we’re doing, is just so humbling. It’s empowering to know that the nation’s behind you just gives us more inspiration, more incentive, more juice to really step up and do what we need to do for our patients.”

Complete background on this project, including videos and still photography can be found here.

This heartfelt token of appreciation for Canada’s essential workers and everyday heroes can be ordered directly from the Mint at 1-800-267-1871 in Canada, 1-800-268-6468 in the US, or on the Mint’s web site at www.mint.ca. It is also available at the Mint’s newly re-opened Winnipeg boutique, as well as participating Canada Post locations, or through TD Canada Trust and the Canadian Imperial Bank of Commerce.

About the Royal Canadian Mint

The Royal Canadian Mint is the Crown corporation responsible for the minting and distribution of Canada’s circulation coins. The Mint is recognized as one of the largest and most versatile mints in the world, offering a wide range of specialized, high quality coinage products and related services on an international scale. For more information on the Mint, its products and services, visit www.mint.ca. Follow the Mint on Twitter, Facebook and Instagram.

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram and Twitter.

About the Breakfast Club of Canada’s Emergency Fund
To help families struggling with food insecurity during the pandemic, Breakfast Club of Canada created an Emergency Fund, which has so far allowed for over $8 million to be given to 900 schools and community organizations across the country. Through the grants that we are allocating to smaller community-based organizations, food is being distributed in many different ways – some are providing food hampers, other backpacks and premade meals, others it’s a grab and go bag that is distributed at schools or even gift cards to grocery stores. There are so many different methods, tailored to each communities’ needs and capacities. To learn more, visit breakfastclubcanada.org.

For more information, please contact:

Alex Reeves
Senior Manager, Public Affairs
Tel: (613) 884-6370
reeves@mint.ca

Nathalie Rochette
Communications Director, Breakfast Club of Canada
Tel: (514) 404-5660
nathalie.rochette@breakfastclub.org

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BREAKFAST CLUB OF CANADA CALLS ON CANADIANS AND PARTNERS TO ENSURE HUNGER DOESN’T GET IN THE WAY OF LEARNING FOR CHILDREN THIS SCHOOL YEAR

MONTREAL – August 20, 2020 –

- Due to COVID-19, the number of children going to class on an empty stomach has increased from over 1 million to now over 2 million
- This back-to-school season, Breakfast Club of Canada is rallying the support of local partners, schools, companies, and Canadians to deliver innovative food programs across the country

Today, Breakfast Club of Canada launches its Back-to-School campaign ‘’Don’t Let Hunger Get in Their Way’’ to mobilize its partners along with Canadians to ensure all kids start their day nourished this fall. Building on its mission of feeding students’ potential and giving all children an equal chance of success, the Club is calling on Canadians’ generosity to support its network of local schools and charities to deliver innovative food programs across the country, no matter how the school year unfolds.

“Back-to-school is supposed to be exciting time and a fresh start for students. However, given the pandemic, not having enough food is a major concern for some children and their families,” says Tommy Kulczyk, General Manager of Breakfast Club of Canada. “COVID has severely disrupted the economy and caused severe job loss. We know many families are struggling even more than before to put food on the table. Children are among the most vulnerable, but we can’t let hunger get in their way.”

According to Breakfast Club of Canada, more than one million children across the country were going to school on an empty stomach before COVID. Now, the Club is forecasting a drastic increase to over two million for the coming school year. That’s a jump from one in four children to more than one in every three children who will be going to school on an empty stomach.

“We need collective and creative solutions to feed all children during this time of crisis – the alternative is potential negative long-term and permanent impact to both their mental and physical health. For example, hunger limits children’s cognition including the ability to focus and retain information and can also impact their ability to regulate emotions. I am so encouraged by the work Breakfast Club of Canada is doing and the support we have seem from the public during the pandemic,” says Lindsay Pleskot, Registered Dietitian and parent.

The Emergency Fund that the Club launched in March in response to COVID-19 has helped to provide food to over half a million children over the past few months through supporting and collaborating with over 1,000 local organizations and schools cross Canada. With schools re-opening under various regional models, the Club’s network has adapted its food delivery services for breakfast programs to minimize risks and physical contact. Based on successes and learnings from restarting breakfast programs in Quebec last May, this includes only distributing individually packaged meals, food to be served in classrooms to allow for proper social distancing and limiting the menu to cold items only.

‘’As a mom of twins, I know how important healthy food is for my kids. Even as we’ve been sheltering at home, they are constantly learning, playing, running, they NEVER STOP! All of that requires fuel for their growing bodies and brain.  That’s why the work Breakfast Club of Canada is doing is more important now than ever. Let’s make sure all our children can have the fuel they need to feed their potential,” says Breakfast Club of Canada spokesperson and comedian, Jessi Cruickshank.

“For over 25 years, Breakfast Club of Canada has been providing meals to students before class every morning. No matter what this school year looks like, let’s not let hunger put our children’s future on hold. We hope families and donors across Canada will join us in giving every child an equal chance to succeed this year,” says Kulczyk.

To find out more on how to donate to Breakfast Club of Canada’s back-to-school efforts, visit breakfastclubcanada.org.

About Breakfast Club of Canada

Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn. Use our following hashtags #StopChildHunger and #FeedKidsNow.

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Media Contact

For more information and to schedule interviews with Breakfast Club of Canada spokespeople, please contact:

Tatianna Ducklow
Media Relations
P: 587-897-7430  
E: tducklow@argylepr.com

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

THE ROYAL CANADIAN MINT DONATES $100,000 TO BREAKFAST CLUB OF CANADA

BREAKFAST CLUB OF CANADA CALLS ON CANADIANS AND PARTNERS TO ENSURE HUNGER DOESN’T GET IN THE WAY OF LEARNING FOR CHILDREN THIS SCHOOL YEAR

THE ROYAL CANADIAN MINT DONATES $100,000 TO BREAKFAST CLUB OF CANADA

BREAKFAST CLUB OF CANADA CALLS ON CANADIANS AND PARTNERS TO ENSURE HUNGER DOESN’T GET IN THE WAY OF LEARNING FOR CHILDREN THIS SCHOOL YEAR

Full Sized Blog Element (Big Preview Pic)

THE ROYAL CANADIAN MINT DONATES $100,000 TO BREAKFAST CLUB OF CANADA

BREAKFAST CLUB OF CANADA CALLS ON CANADIANS AND PARTNERS TO ENSURE HUNGER DOESN’T GET IN THE WAY OF LEARNING FOR CHILDREN THIS SCHOOL YEAR

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