Boucherville – November 18th, 2022 –  

Breakfast Club of Canada is pleased to announce the appointment of Celina Stoyles to its Board of Directors. Born in downtown St. John’s, Newfoundland, Celina Stoyles, comes with an impressive experience of management and leadership skills. She is the Executive Director of Kids Eat Smart Foundation Newfoundland & Labrador and is the Club’s first Board member at the community level. Her understanding of health and wellness in children and youth, along with her volunteer knowledge and her extensive 22 years of experience with non-profit board management assists Celina in the day-to-day management and operations of the 272 Kids Eat Smart Clubs in Newfoundland.  

Fundraising, events planning and non-profit management at all levels offer just a sample of the skills that Celina brings. She will play a key role as the Club continues to work towards its ultimate goal: breakfast for every child, every day. As is the second youngest of a family of 12 who likes cooking, she knows the importance for children to start the day with a healthy meal and have an equal chance to learn. 

Celina spent almost 25 years in the hospitality industry and has held senior management positions within the non-profit sector for over 12 years. She currently sits on the Board of the Association of Fundraising Professionals Newfoundland and Labrador and holds a Certified Fund-Raising Executive designation. Her expertise and proven track record in the non-profit space will be a tremendous asset to Breakfast Club of Canada. 

To learn more about Breakfast Club of Canada’s current Board members: Board of Directors  



About Breakfast Club of Canada 

Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized by Aliments du Québec for its promotion of local food products, the Club helps reach more than 580 000 children in over 3,500 school nutrition programs across the country. The ultimate goal: breakfast for every child, every day.  To learn more, visit or follow us on Facebook, Instagram, Twitter and LinkedIn. 



Media Contact 

For more information, please contact: 

Julie Hauville 

Media Relations, Breakfast Club of Canada 

Kids putting hands together on the table

Breakfast Club of Canada is looking for a Director, Communications and Marketing, to contribute actively to the organization’s mission, engage the community in support of its work and help feed even more children across the country.

Reporting to the President and Chief Executive Officer, the incumbent will play a key strategic and operational role, leading various communications and marketing initiatives in collaboration with internal teams and external partners. In this capacity, they will specifically oversee BCC’s corporate communications, public campaigns, relational marketing and fundraising events.

Breakfast Club of Canada promotes employment equity and welcomes applications from all qualified individuals.




Management and planning
  • Manage team members with an emphasis on collaboration, wellness and professional development.
  • Help develop, implement and achieve objectives consistent with the organization’s strategic planning goals and ensure team engagement.
  • Draw up the departmental action plan in collaboration with the team; ensure its implementation and oversee the delivery of priority projects.
  • Manage and control the departmental budget.
  • Identify KPIs for the team; help develop dashboards and produce post-campaign reports.
  • Liaise with external agencies.
  • Serve on BCC’s executive committee and risk management committee.


Communications and public relations
  • Develop and implement multiplatform communications plans aligned with the organization’s broader goals.
  • Provide advice to stakeholders across the organization with regard to preferred integrated communications solutions, in collaboration with the team.
  • Manage media relations.
  • Maintain and expand a Canada-wide network of ambassadors, in collaboration with the team.
  • Contribute to government affairs activities.
  • Help build the employer brand and implement employee engagement strategies, working closely with Human Resources.
  • Oversee the production of various types of content (key messages, activity reports, impact reports, social media posts, speeches, etc.).
  • Analyze the media monitoring results and the organization’s environment to constantly fine-tune BCC’s positioning and reputation.


Public campaigns
  • Supervise all public fundraising campaigns, including digital strategic planning and rollout.
  • Develop and deploy marketing strategies to promote donor retention and increase donation revenue.
  • Ensure a consistent donor experience across multiple touchpoints (social media, website, newsletters, etc.).
  • Oversee the rollout and implementation of campaigns designed to raise BCC’s Canada-wide profile and visibility.


Relational marketing
  • Supervise relational marketing strategies aimed at increasing donation revenue and the number of one-time and monthly donors.
  • Implement strategies to identify high-potential donors, working closely with the Philanthropy team.
  • Supervise the production of content for newsletters sent to individual and corporate subscribers.
  • Oversee direct marketing initiatives and strategies (mailout campaigns, etc.).
  • Ensure all content is aligned with the annual communications and marketing plans.
  • Oversee the implementation of segment-based automation strategies and engagement plans.


  • Supervise the development and alignment of fundraising events (golf tournament, Déjeuner des Grands, Fat Bike Challenge, etc.).
  • Help secure event sponsors and reach out to potential partners, working with internal teams; oversee the preparation of sponsor visibility packages.
  • Develop and maintain positive, lasting relationships with partners and suppliers.
  • Identify opportunities to develop new fundraisers in markets across Canada.


  • Bachelor’s degree in communications, marketing or a related discipline.
  • Ten years of experience in a role with similar responsibilities, including five or more years of team management experience.
  • Excellent command of written and spoken English and French.
  • Advanced proficiency in Microsoft Office, SharePoint and other online collaboration tools.
  • Demonstrated experience in integrated marketing communications.
  • Proven relational marketing and digital marketing skills.
  • Strong writing and editing skills.
  • Familiarity with philanthropy and best practices in the charitable sector.


  • Commitment to Breakfast Club of Canada values.
  • Engaged leadership style with a focus on team empowerment.
  • Strong listening and empathy skills.
  • Political acumen and ability to articulate, channel and champion ideas.
  • Demonstrated ability to build and maintain strong relationships with stakeholders at multiple levels.
  • Creativity and strategic thinking skills.
  • Ability to manage multiple tasks and priorities at once.
  • Ability to meet tight deadlines.


  • Permanent, full-time position
  • 40 hours/week, Monday to Friday
  • Flexible hours
  • Summer hours
  • Competitive salary
  • Vacation and personal leave days
  • Paid day off on your birthday
  • Group insurance plan
  • Group RRSP with matching employer contributions
  • Employee assistance program
  • Employee recognition program
  • Employee health and wellness program
  • Professional development
  • The successful candidate will be based at the head office in Boucherville, Quebec, with a hybrid telework arrangement
  • Target start date: As soon as possible




Please email your résumé and cover letter to

Only selected candidates will be contacted for an interview.

Kids putting hands together on the table

Breakfast Club of Canada is looking for a Corporate Communications and Public Relations Advisor, to contribute to the organization’s Canada-wide growth. Reporting to the Corporate Communications and Public Relations Senior Advisor, the incumbent will develop and implement communications plans to raise the organization’s profile with various audiences (partners, media, board members, donors, ambassadors, employees, etc.).

They will also play a key role on the Communications-Marketing team and work closely with the Philanthropy, Government Relations and Programs teams. The selected candidate must be perfectly fluent in written and spoken English and French.


Breakfast Club of Canada promotes employment equity and welcomes applications from all qualified individuals.


Written content:
  • Contribute to the drafting, production, distribution and updates of various communications tools in English and French (blog articles, activity reports, press releases, key messages, speeches, social media posts, etc.).
  • Contribute to the drafting, planning, production and distribution of internal and external newsletters.
  • Edit and review various internal and external documents.
Media relations:
  • Monitor media coverage on a daily basis and prepare media summaries.
  • Suggest timely content ideas.
  • Update the database of journalists and contributors on an ongoing basis.
  • Interact with media contacts and prepare spokespeople.
  • Produce post-campaign impact reports.
Planning and advisory:
  • Contribute to planning and executing the annual communications plan.
  • Support the team in preparing and implementing communications plans for specific initiatives.
  • Ensure key messages and the organization’s values are conveyed clearly to external and internal audiences.
  • Advise various stakeholders on content and communications tools.
  • Strategically monitor the organization’s communications and marketing efforts to ensure consistency and quality.
  • Work with partners on various projects (video shoots, events, etc.).


  • Bachelor’s degree in communications, public relations or a related discipline.
  • Three to five years of communications experience.
  • Excellent command of written and spoken French and English.
  • Extensive experience and skill in writing for various communications platforms.
  • Demonstrated excellence in writing, editing and proofreading.
  • Proficiency in Microsoft Office.
  • Experience working in the social enterprise, non-profit or philanthropy sector, an asset.


  • Commitment to Breakfast Club of Canada values.
  • Excellent relational and interpersonal skills.
  • Strong sense of professionalism and political acumen.
  • Team player with a collaborative mindset.
  • Ability to multitask effectively.
  • Knack for setting and managing priorities.
  • Ability to meet tight deadlines and adapt to change.
  • Good time management and prioritization skills.
  • Discipline and attention to detail.
  • Ability to work independently and a high level of initiative.


  • Permanent, full-time position
  • 40 hours/week, Monday to Friday
  • Flexible hours
  • Summer hours
  • Competitive salary
  • Vacation and personal leave days
  • Paid day off on your birthday
  • Group insurance plan
  • Group RRSP with matching employer contributions
  • Employee assistance program
  • Employee recognition program
  • Employee health and wellness program
  • Professional development
  • The successful candidate will work remotely from a major city in Canada
  • Target start date: As soon as possible



Please email your résumé and cover letter to

Only selected candidates will be contacted for an interview.

Remise de chèque Bureau en Gros


This year, Breakfast Club of Canada and Staples Canada/Bureau en Gros are celebrating a very special anniversary: 15 years of working tirelessly and passionately for children.


On October 13, a cheque and some certificates of appreciation were offered at the Bureau en gros store in St-Bruno for the donation of the last Back To School campaign and to recognize the 15 years of partnership with the Club.


This support is absolutely essential, knowing that there are still hundreds of schools on BCC’s waiting list — a list that shows no signs of getting shorter any time soon.


During every back-to-school campaign, the associates at Staples Canada/Bureau en Gros have shown extraordinary motivation and determination to help raise funds for BCC. “At Staples, we believe that the back-to-school season should be a time of excitement and wonder. However, we know that this is not the case for all parents, teachers, and students as they struggle to provide children with the resources to help support a successful school year,” said Wanda Walkden, Chief Human Resources and Communications Officer, Staples Canada. “As Canada’s Back to School Destination, the School Supply Drive, which just wrapped up another successful fundraising campaign, allowed our stores to team up with charitable partners, like Breakfast Club of Canada, helping make a sizable, tangible impact in the Quebec and Atlantic Canada markets supporting communities where we live and work, empowering learning and growth for the year ahead.”


To shine the spotlight on this amazing spirit of commitment, we talked to Martin Dubeau, an associate and an enthusiastic supporter of the work BCC does.


Tell us a little more about yourself and your career path.

I’ve actually been working at Bureau en Gros for 23 years. I started out part-time when I was a student at Université de Montréal. I really liked the retail world, the people I was working with and the customers I was serving, so I decided to make this my career. I still enjoy everything about it, and I feel very lucky to work for such a wonderful organization.


Can you describe how you’ve contributed to this year’s back-to-school campaign?

In August, I reached out to the Frontalière running club and my fellow staff members, challenging them to walk or run in support of Breakfast Club of Canada. I myself pledged to go up and down Mount Pinacle 12 times in as many hours, and I invited other people to do the same, only at their own pace. It was all in the name of fun and charity!


Where did the idea come from? How did your co-workers react?

People like a challenge. The idea of walking or running to help Breakfast Club of Canada is a winning one right off the bat. I’m already an ultramarathoner, so I thought maybe getting other people to join me in my crazy antics would be a good way to drum up as much support as possible for a great cause. My team is truly amazing, and they jumped in with both feet. My son was even there for the entire event to greet participants.


What does this challenge mean to you on a personal level?

It was a great way for me to prepare for the UTMB 100 km mountain race, a unique trail-running event that goes through three countries (Italy, Switzerland and France). Incidentally, I ended up crossing the UTMB finish line in 26 hours and 4 minutes!


What does Breakfast Club of Canada’s mission mean to you?

It’s something I care a lot about for two reasons:

  1. It’s completely unfathomable to me that, in this day and age, there are still children who don’t have the basics — a wholesome breakfast — to start their morning. We’re always talking about investing in our future, for our children. So it’s an ABSOLUTE MUST they all have what it takes to get their day off on the right foot.
  2. As someone who runs ultramarathons, I know how important a nutritious breakfast is. I haven’t always been so disciplined, and I didn’t used to think breakfast was such a big deal. But I’ve had to make some choices for my health, and that’s when it really hit me how much of a difference a good breakfast can make and the impact it can have on your physical and mental well-being.


What other initiatives did your team get involved in during the Back-to-School campaign?

We had “bake sale Thursdays,” where someone would bring in a dessert and sell it to the other associates (like $2 for a homemade muffin). It was a delicious way to raise funds!


Our gratitude goes out to Martin Dubeau, Bureau en Gros/Staples Canada and all the participating associates for their hard work in support of Breakfast Club of Canada for the past 15 years.

Read more about our partners here!

Kids putting hands together on the table

Breakfast Club of Canada is currently looking to hire a Programs Coordinator in Western Canada. Reporting to the Programs Advisor, the person hired for this position will ensure that children receive two elements required for growth and learning: a nutritious breakfast and an environment that fosters self-esteem.

To do so, this person will be responsible for supporting schools and regional partners as well as building capacity in schools and communities through collaborative program development. The successful candidate will build proximity across the assigned region and will develop and implement projects to improve food access for schools and communities. as well as develop new and relationships with key stakeholders.


Breakfast Club of Canada promotes employment equity and welcomes applications from all qualified individuals.


  • Develop and maintain meaningful relationships with key stakeholders in the assigned region and facilitate collaboration to strengthen programs, build capacity and increase food access in schools and communities to run quality breakfast programming and maximize impact
  • Regularly visit breakfast programs and regional partners to support program development and assess individual program needs
  • Coordinate new school onboardings; facilitate needs’ assessment, equipment orders, food donations, etc.
  • Develop and execute initiatives to improve the quality of support provided by the Club to partners
  • Support in the development, tracking, and reporting on KPIs regarding service levels and local impact
  • Report information and analyse data concerning local and regional support
  • Facilitate the initiatives of other Club departments that involve programs (Philanthropy, Communications-Marketing, Government Relations, etc.) including facilitating program visits for applicable donors
  • Support colleagues to enhance relationships within school communities and facilitate collaboration
  • Perform other duties as required to ensure the smooth functioning of the team


  • Undergraduate degree in social sciences, nutrition, community development, education or another related field
  • A minimum of two years of relevant experience
  • An equivalent combination of education and relevant experience will be considered
  • Research and development skills, as well as interest and/or experience in food system logistics, food access, nutrition and community-led initiatives/approaches
  • Strong understanding of and experience working with diverse cultures and communities, in remote, rural and/or urban settings
  • Experience working with Indigenous communities, an asset
  • Experience working with or in the not-for-profit sector
  • Proficient in Microsoft Office and plus database experience
  • Proficient in English, written and spoken, French knowledge, an asset
  • Must have a valid driver’s licence and have access to a vehicle


  • Subscribes to the Club’s values
  • Ability to develop and maintain strong relationships with various groups of people and stakeholders
  • Facilitation and presentation skills (in person and/or virtual)
  • Collaborative spirit as well as the ability to work effectively independently and lead projects, when necessary
  • Autonomy, resourcefulness and aptitude for problem-solving
  • Keen planning, priorities and organizational skills


  • Permanent, full-time position
  • 40 hours/week, Monday to Friday
  • Flexible schedule throughout the year
  • Summer hours
  • Competitive salary
  • Vacation and personal leave days
  • Paid day off on your birthday
  • Group insurance plan
  • Pension plan with matching employer contributions
  • Employee assistance program (EAP)
  • Health and wellness program
  • Employee recognition program
  • Professional development opportunities
  • Location: The selected candidate will be based at the Vancouver office with a hybrid telework arrangement, or will work remotely in Western Canada (teleworking) with easy access to a major airport
  • Target start date: as soon as possible



Please email your resume and cover letter to

Only selected candidates will be contacted for an interview.

BCC and JLL representatives


Despite the grey sky and heavy rain, JLL Canada and its industry partners teed off for the 2nd annual JLL Golf Tournament on September 19, 2022, in support of Breakfast Club of Canada. Held outside of Calgary, Alberta, the event is just one of the ways the partnership provides resources and funds to help feed school kids across the country, one breakfast at a time.  


As JLL Canada’s national charity of choice, Breakfast Club of Canada received all the funds raised through the tournament. In addition to the contributions made as a result of the friendly rivalries on the links, a $10,000 donation to the Club was at stake. The skill-testing challenge for the 24 golfing pairs: get a hole-in-one at a location, supervised by Breakfast Club of Canada staff. Unfortunately, the $10,000 donation remained unclaimed with many of the shots landing far away from the green or even in the water, although a few did come close!  


Events such as these highlight how BCC’s corporate partners work together to create environments where all children have the nutrition they need to succeed. Funding for equipment and food is just one of the ways these tournaments help BCC programs. BCC is a proud partner of JLL Canada and its commitment to ensure that students can access a healthy breakfast at schools in Calgary and across Canada. Since 2015, JLL Canada has raised $554,000 for BCC. The long-standing partnership between BCC and JLL Canada was recently extended for another five years, which highlights the organizations’ continued collaboration. In a speech after the tournament, Ryan Haney, Executive Vice President of JLL Canada, emphasized how the event brings Calgary’s real estate community together around a worthy cause — feeding kids and nourishing their full potential. As inflation continues to take a bite out of many families’ and schools’ food budgets, strong partners like JLL Canada enable BCC to continue making quality school nutrition programs available across the country. 

For more stories about our partners, consult our Supporter section.