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RÉSEAU SÉLECTION AND THE BREAKFAST CLUB OF CANADA BRING GENERATIONS TOGETHER WITH THE “BREAKFAST WITH THE KIDS!” INITIATIVE
Montréal, September 26, 2016 – Intergenerational dialogue starts at school, as the “Breakfast with the Kids!” initiative kicks off on October 27th. The project marks the start of a three-year partnership between Réseau Sélection and the Breakfast Club of Canada. This partnership is aimed at boosting self-esteem and pride in the young members of the Club, while valuing the place of seniors and generational interaction in society.
“Breakfast with the Kids!”
Initially, the project will involve retirees volunteering to prepare and serve breakfast to the little ones as part of an exchange based on themes like family, nature, communication and dreams. The opportunities to share knowledge and viewpoints are intended to illustrate generational differences and help both sides get to know the other better.
Lights, Camera, Action!
The entire process will be documented by videographers for the purpose of developing Web and television content. Starting in January 2017, the children and the seniors will take part in a cinematic adventure resulting in a four-episode documentary series slated for broadcast in April 2017. The series will be a legacy for the young members of the Club, highlighting their contribution to the project and giving them the chance to be involved in a television production.
“The Breakfast Club is jumping feet first into this inclusive project, which we believe will help nurture not just young people’s bodies, but also their souls and their self-esteem. It will also give them the opportunity to play an active role in a rewarding project they can be proud of,” said Daniel Germain, President and Founder of the Breakfast Club of Canada.
For a sustainable life together
Quebec has the second-fastest rate of ageing in the world behind Japan. The 65+ population is growing faster here than anywhere – by 2031, that segment will grow from 17% to 26% of the overall population.
“We must absolutely create a movement by introducing initiatives designed to prevent a generational gap. We’re doing this by promoting collaboration among different age groups in our population to encourage what we call a ‘sustainable life together’,” said Réseau Sélection President and CEO Réal Bouclin. A survey by SOM revealed that 80% of Quebecers and 87% of baby-boomers say they want to live in a neighbourhood that is home to people of different generations. “This project falls right in line with that dynamic, by looking at community life in a different way, with the sharing of each generation’s wealth of experience and knowledge,” said Bouclin.
Residents of Le Sélection-Laval retirement community will help out with the first phase of the project, by serving breakfast to the children at St. Paul de Laval primary school. At the same time, Réseau Sélection wants to bring together a large number of retirees to lend a hand with ad hoc Club activities, including collecting donations and helping raise public awareness of the importance of generational interaction for a “sustainable life together.” To that end, five public forums open to all retirees in Quebec will be held in October and November in Montréal, Québec City, Trois-Rivières, Laval and Vaudreuil. For more information about the schedule and to sign up, go to Breakfast with the Kids.
About the Breakfast Club
For over 20 years, the Breakfast Club has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment and we team up with communities and local partners to develop solutions adapted to their specific needs. Every morning, throughout the school year, the Club welcomes 17,162 children at 283 schools across Quebec.
About Réseau Sélection
Réseau-Sélection has been developing and managing retirement home communities for over 25 years. As the leading private-sector player in its line of business in Canada, the company now has 35 residences in operation or under construction across Quebec. With a structure unique in Canada, Réseau Sélectionhas close to 3,000 employees serving the needs of some 8,500 residents and delivering a referral rate of 96%. In addition to creating an active and rewarding retirement for its residents, Réseau Sélection has also developed healthyIDtm, a lifestyle program focusing on health prevention and awareness for adopting healthy daily living habits so that residents “live better, longer.”
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Media contact:
France Gaignard
T.: 514 616-7705
france@pingcommunication.ca
TRANSCANADA CONTINUES SCHOOL BREAKFAST PROGRAMS SUPPORT IN NORTHERN ONTARIO
In the fight to defend the dream that one day every child will have the equal opportunity to succeed, the Club and TransCanada have joined forces to expand their support into Northern Ontario. This morning, at Mamawmatawa Holistic Education Centre, breakfast was served by the energy infrastructure leader – marking their continued support of the Club in Ontario. In addition to this community, TransCanada is also supporting breakfast programs at schools in North Bay, Dryden, Pembroke, Brampton and Vaughan.
“At TransCanada, we believe education truly builds long-term capacity in a community. That’s why our community investment program delivers support for education using a lifecycle approach – meaning we invest in programs that address a variety of development needs,” says Andrea Jalbert, Vice President of Community & Sustainability at TransCanada. “We continue to expand our partnership with Breakfast Club of Canada because they are addressing a barrier to education – the ability for kids to focus in class with a full stomach.”
MOTT’S FRUITSATIONS BRINGS BACK “BUY A CUP GIVE A CUP” PROGRAM TO SUPPORT BREAKFAST CLUB OF CANADA
CANADIAN ACTOR AND DIRECTOR – AND FATHER OF TWO – JASON PRIESTLEY COMES HOME TO SUPPORT THE CAUSE
January 29, 2020 [Toronto, ON] – Every morning in Canada, more than one million children are at risk of starting school on an empty stomach. To help every child realize their full potential, Mott’s Fruitsations has announced the return of the “Buy a Cup Give a Cup” program: Until March 31, 2020, one cup of Mott’s Fruitsations will be donated to Breakfast Club of Canada for every cup purchased – up to half a million cups in total.
To help raise awareness of the program, and of the importance of breakfast in a child’s life, Mott’s Fruitsations and Breakfast Club of Canada have joined forces with Canadian actor and director Jason Priestley. The star will be making stops today in Toronto and tomorrow in Montreal to promote the partnership and the important work being done by Breakfast Club of Canada.
“The numbers are shocking,” said Priestley. “I can’t imagine my kids going off to school hungry – it’s heartbreaking to learn that one in four Canadian children are in that position. Mott’s Fruitsations and Breakfast Club of Canada are doing incredible work to provide a nutritious start to the day to Canadian children in need, and I’m very proud to support them.”
Since 1994, Breakfast Club of Canada has funded and supported school breakfast programs across the country, working to give Canadian children the equal opportunity to succeed. Today, the Club operates in more than 1,800 schools across the country, and feeds more than 243,500 children every school morning. In total, they serve 40 million breakfasts across Canada each year.
“We believe that all Canadian children deserve an equal chance at success and, the reality is, there are over one million children in the country at risk of not having a nutritious breakfast every morning to give them the energy they need to learn,” said Lisa Clowery, National Corporate Relations Director, Breakfast Club of Canada. “Partners like Mott’s Fruitsations – and Jason – are critical to our efforts and we’re thrilled to kick off this year’s campaign.”
“It’s a bit of a cliche to say that breakfast is the most important meal of the day, but we know that it’s true – especially for young people,” said Karen Daneliuk, Mott’s Fruitsations Brand Marketing Manager, Canada Dry Mott’s Inc. “Breakfast programs improve learning, reduce stress and foster a sense of engagement and belonging. We’re delighted to have a great Canadian talent on board, lending some star-power this year to help raise awareness of such an important issue in Canada.”
Participating Mott’s Fruitsations products are unsweetened, made with real fruit, contain no artificial flavours or colours – and make a great addition to a nutritious breakfast. For more information on the “Buy a Cup Give a Cup” program, please visit mottsfruitsations.ca.
About Mott’s Fruitsations*
Mott’s Fruitsations* helps parents provide their kids with unsweetened, nutritious snacks that are made with real fruit. Mott’s Fruitsations is available in 14 different flavour combinations and in a variety of formats. From single-serve cups to multi-serve jars to on-the-go pouches, we’ve Got Your Snack*! Mott’s Fruitsations’ commitment toward healthy eating habits goes far beyond their products, as demonstrated by Canada Dry Mott’s partnership with Breakfast Club of Canada. To learn more, visit mottsfruitsations.ca.
Mott’s Fruitsations* is a brand commercialized by Canada Dry Mott’s Inc., operating together with Keurig Canada Inc., under the Keurig Dr Pepper Canada business name. From coast to coast, Keurig Dr Pepper Canada offers a broad range of hot and cold beverages for every need, marketed under more than 60 flagship brands, including Canda Dry*, Mott’s Clamato*, Van Houtte® and Timothy’s®, available everywhere people shop and consume. Also available from Keurig Dr Pepper Canada, are Keurig®‘s single-serve coffee makers.
The Company’s principal Canadian offices and executive team are located in Montreal, Quebec and Mississauga, Ontario. Also located in Montreal, Quebec are the hot beverage manufacturing facilities. To learn more about our company, visit: www.keurigdrpepper.ca. For more information on our Corporate Responsibility work, please visit: https://www.keurigdrpepper.ca/en-ca/our-company/corporate-responsibility.
About Breakfast Club of Canada
Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.
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For more information, please contact:
Duncan Peng, Craft Public Relations
angela@craftpublicrelations.com | 647-865-2552
A NEW PARTNERSHIP TO HELP FEED CANADIAN CHILDREN EVERY MORNING
Sodexo Stop Hunger Foundation and Breakfast Club of Canada join forces,
with a $500,000 contribution over the next 5 years
Boucherville, February 5, 2020 – In an effort to further expand their impact, the Sodexo Stop Hunger Foundation has chosen to embrace a national cause that is directly linked to their mission of meeting the fundamental basic need of good nutrition. As a result, a $500,000 contribution will be made to the Club over the next five years to help it establish additional breakfast programs, backed by the support of volunteers, youth and various communities.
Highlights:
Quotes:
“We are proud to partner with Breakfast Club of Canada. This joint commitment will allow us to provide food security to the communities facing the greatest need. Through the Club’s various programs, Sodexo employees will have numerous opportunities to volunteer their time and talent.”
– Suzanne Bergeron, Chair, Sodexo Stop Hunger Foundation
“We hope to take advantage of this partnership to improve existing resources with regard to child nutrition. To make this happen, we need to work closely not only with school administrations but also with the surrounding communities so that the impact of our breakfast programs reaches beyond serving them a healthy morning meal every day.”
– Judith Barry, Co-Founder and Director, Impact and Sustainable Solutions, Breakfast Club of Canada
About Breakfast Club of Canada
Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal, in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast feeding over 243,500 children every school morning. To learn more visit breakfastclubcanada.org or find us on social media.
About the Sodexo Stop Hunger Foundation
Our mission is to be a driving and creative force that contributes to a hunger-free nation. The Foundation supports innovative programs that focus on elevating communities and empowering women through skills training and mentoring programs to break the cycle of poverty. The Foundation encourages Sodexo employees’ spirit of service in support of hunger-related initiatives in their local communities.
About Sodexo in Canada
Sodexo delivers a wide range of customized solutions, designed to optimize work and living environments. Sodexo has been providing food and facilities management services in Canada for over 40 years, with a focus on enhancing well-being, work processes and safety. With over 145 clients in the corporate, education, healthcare and energy and resources segments, Sodexo is a market leader in Canada. Sodexo has been recognized as a top employer for the past seven consecutive years. Sodexo is proud to have created the Sodexo Stop Hunger Foundation, an independent charitable organization that has raised over $3 million to fight hunger and donated more than one million meals to at-risk youth across Canada since 2007.
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For more information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369
LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC
Québec Maple Syrup Producers and Citadelle renew their support
for Breakfast Club of Canada, with a donation of thousands of litres of “liquid gold”
Boucherville, February 12, 2020 – In an effort to ensure Quebec children have access to nutritious, locally sourced foods, Québec Maple Syrup Producers (QMSP) and Citadelle Maple Syrup Producers’ Cooperative are proud to renew their support for Breakfast Club of Canada. As a result, over the next three years, young breakfast club enrollees in Quebec will be able to enjoy delicious maple products as part of select breakfast dishes.
In addition to donating more than $50,000 a year in maple products for the next three years, Citadelle and QMSP will work together with the Club’s team of nutrition professionals to ensure the sensible use of maple syrup. This “liquid gold” is an excellent substitute for refined sugar in many recipes as it is a much better source of vitamins and minerals.
Highlights:
Quotes:
“We are proud to help feed children across Quebec. The Club’s mission to support the next generation by helping them start their day on the right foot is very important to us. We are pleased to donate a delicious product that is part of our cultural heritage to put a smile on their face in the morning.”
– Serge Beaulieu, President, Quebec Maple Syrup Producers, and Michel Labbé, Chair of Citadelle Maple Syrup Producers’ Cooperative
“Quebec maple syrup producers have been supporting the Club for 13 years now, and we are delighted to be able to count on their ongoing support. We are all proud of Quebec maple syrup and thrilled to be able to bring kids this touch of sweetness and flavour a few mornings a month.”
– Aryann-Sarah Veilleux, Senior Advisor, Corporate Partnerships, Breakfast Club of Canada
About Québec Maple Syrop Producers and the Maple from Quebec brand
The mission of the Québec Maple Syrup Producers is to promote the interests of Québec’s maple producers and to develop the production and sale of Québec maple products to their full potential while respecting the principles of sustainable development. The organization represents some 11,300 producers and 7,400 businesses whose hard work has made Quebec responsible for an average of 72% of the world’s maple syrup production on an annual basis. The Québec Maple Syrup Producers proudly support the Maple from Quebec brand and coordinate the international marketing and promotional efforts for Canadian maple products on behalf of Canada’s maple industry. The organization also leads and directs the International Maple Research and Innovation Network.
ABout Citadelle Maple Syrup Producers’ Cooperative
Founded in 1925, Citadelle Maple Syrup Producers’ Cooperative processes and markets the fruits of the labour of nearly 2,000 producers who are committed to the pursuit of excellence. Its maple, honey and cranberry products are distributed around the world in a wide assortment of forms and formats that preserve their purity and taste. This quest for excellence has earned Citadelle multiple honours, including the SIAL Canada and SIAL Innovation Paris awards, as well as recognition at the national level for its maple products. Today, Citadelle has a membership of 2,000 family producers (maple syrup, honey and cranberry) and is one of the largest international suppliers of 100% pure maple syrup, exporting products to over 45 countries.
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada, now in its 25th-anniversary year, has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem. Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.
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For more information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369
MONTREAL’S SOUTH SHORE BUSINESS COMMUNITY COMES TOGETHER TO SUPPORT KIDS
14th annual Déjeuner des Grands de la Rive-Sud
raises $100,000 for Breakfast Club of Canada
Boucherville, February 14, 2020 – “It takes a village to raise a child”: More than 450 people from the educational, philanthropic, political and business communities in the Montérégie region of Quebec joined together on Valentine’s Day to prove the old saying right once again. Their goal: to help make sure local children have access to a nutritious breakfast every school morning. Held annually at Hôtel Mortagne in Boucherville, the event raised the tidy sum of $100,202 this year.
During the breakfast, the Club’s partners discussed various ways they could work together to do even more for the younger generation. Guests were treated to two touching presentations by students of Hubert-Perron School as well as a testimonial from Ines Badr, the site coordinator at Sainte-Claire School in Brossard. These were poignant reminders for partners of why their support for the Club, now in its 25th-anniversary year, is essential.
Highlights:
Quotes:
“Three years ago, the breakfast program at Sainte-Claire School was on the verge of shutting down. They didn’t have anyone to fill the role of site coordinator. I told myself I couldn’t let that happen. I called to set up my first morning shift as a volunteer… and I haven’t looked back since. I’m incredibly lucky to watch as students enjoy a good, healthy breakfast every morning and leave full and happy. I’ve earned their trust, and they feel comfortable confiding in me. I’ve even helped some of them deal with bullying, which allows them be more focused in the classroom.”
– Ines Badr, site coordinator, Sainte-Claire School, Brossard, Quebec; mother of three children, law student and teller at Desjardins
“In the Montérégie region, close to 3,000 lucky children in 46 schools get a nutritious breakfast every morning before they start their school day. The reason we can contribute to the well-being of so many students is because of the support we get from our partners – the people who are driving and inspiring change in their communities. On behalf of all of our kids, I thank you from the bottom of my heart!”
– Tommy Kulczyk, General Manager, Breakfast Club of Canada
“I’m so pleased to see all these people joining forces for children. As a business leader, I can say there’s nothing more rewarding than watching employees embrace our core values and make them come to life. I couldn’t be prouder of our Desjardins staff members who volunteer their time and help make the Montérégie region such a wonderful place to learn, grow and live. I hope the Club keeps up their important and life-changing work for many years to come.”
– Normand Besner, Honorary Event Chair and General manager, Caisse Desjardins Pierre-Boucher
About Breakfast Club of Canada
Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast, feeding over 243,500 children every school morning. To learn more, visit breakfastclubcanada.org or find us on social media.
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For more information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369