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LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC

Québec Maple Syrup Producers and Citadelle renew their support for Breakfast Club of Canada, with a donation of thousands of litres of “liquid gold” Boucherville, February 12, 2020 – In an effort to ensure Quebec children have access to nutritious, locally sourced foods, Québec Maple Syrup Producers (QMSP) and Citadelle Maple Syrup Producers’ Cooperative are proud to renew […]

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MONTREAL’S SOUTH SHORE BUSINESS COMMUNITY COMES TOGETHER TO SUPPORT KIDS

14th annual Déjeuner des Grands de la Rive-Sud raises $100,000 for Breakfast Club of Canada Boucherville, February 14, 2020 – “It takes a village to raise a child”: More than 450 people from the educational, philanthropic, political and business communities in the Montérégie region of Quebec joined together on Valentine’s Day to prove the old saying right once again. […]

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LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC

Press Room

MONTREAL’S SOUTH SHORE BUSINESS COMMUNITY COMES TOGETHER TO SUPPORT KIDS

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LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC

Québec Maple Syrup Producers and Citadelle renew their support
for Breakfast Club of Canada, with a donation of thousands of litres of “liquid gold”

Boucherville, February 12, 2020 – In an effort to ensure Quebec children have access to nutritious, locally sourced foods, Québec Maple Syrup Producers (QMSP) and Citadelle Maple Syrup Producers’ Cooperative are proud to renew their support for Breakfast Club of Canada. As a result, over the next three years, young breakfast club enrollees in Quebec will be able to enjoy delicious maple products as part of select breakfast dishes.

In addition to donating more than $50,000 a year in maple products for the next three years, Citadelle and QMSP will work together with the Club’s team of nutrition professionals to ensure the sensible use of maple syrup. This “liquid gold” is an excellent substitute for refined sugar in many recipes as it is a much better source of vitamins and minerals.

Highlights:

Breakfast Club of Canada cares about children’s health and nutrition. Maple products featured in its suggested menus are meant to be used in moderation. Working closely with these generous partners, the Club and its team of nutrition professionals strive to find ways to incorporate maple syrup to reduce children’s intake of refined sugar.
Citadelle Maple Syrup Producers’ Cooperative and QMSP have been supporting Breakfast Club of Canada since 2007.
In Quebec, Breakfast Club of Canada is:
- 383 breakfast programs
- An average of 32,000 children who enjoy a healthy breakfast every morning
- More than 5,000,000 breakfasts served a year

Quotes:

“We are proud to help feed children across Quebec. The Club’s mission to support the next generation by helping them start their day on the right foot is very important to us. We are pleased to donate a delicious product that is part of our cultural heritage to put a smile on their face in the morning.”
– Serge Beaulieu, President, Quebec Maple Syrup Producers, and Michel Labbé, Chair of Citadelle Maple Syrup Producers’ Cooperative

“Quebec maple syrup producers have been supporting the Club for 13 years now, and we are delighted to be able to count on their ongoing support. We are all proud of Quebec maple syrup and thrilled to be able to bring kids this touch of sweetness and flavour a few mornings a month.”
– Aryann-Sarah Veilleux, Senior Advisor, Corporate Partnerships, Breakfast Club of Canada

About Québec Maple Syrop Producers and the Maple from Quebec brand

The mission of the Québec Maple Syrup Producers is to promote the interests of Québec’s maple producers and to develop the production and sale of Québec maple products to their full potential while respecting the principles of sustainable development. The organization represents some 11,300 producers and 7,400 businesses whose hard work has made Quebec responsible for an average of 72% of the world’s maple syrup production on an annual basis. The Québec Maple Syrup Producers proudly support the Maple from Quebec brand and coordinate the international marketing and promotional efforts for Canadian maple products on behalf of Canada’s maple industry. The organization also leads and directs the International Maple Research and Innovation Network.

ABout Citadelle Maple Syrup Producers’ Cooperative

Founded in 1925, Citadelle Maple Syrup Producers’ Cooperative processes and markets the fruits of the labour of nearly 2,000 producers who are committed to the pursuit of excellence. Its maple, honey and cranberry products are distributed around the world in a wide assortment of forms and formats that preserve their purity and taste. This quest for excellence has earned Citadelle multiple honours, including the SIAL Canada and SIAL Innovation Paris awards, as well as recognition at the national level for its maple products. Today, Citadelle has a membership of 2,000 family producers (maple syrup, honey and cranberry) and is one of the largest international suppliers of 100% pure maple syrup, exporting products to over 45 countries.

About Breakfast Club of Canada

Since 1994, Breakfast Club of Canada, now in its 25th-anniversary year, has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem. Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. Breakfast Club of Canada helps feed more than 243,500 children and youth in 1,809 schools across the country. To learn more, visit breakfastclubcanada.org.

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For more information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369

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MONTREAL’S SOUTH SHORE BUSINESS COMMUNITY COMES TOGETHER TO SUPPORT KIDS

14th annual Déjeuner des Grands de la Rive-Sud
raises $100,000 for Breakfast Club of Canada

Boucherville, February 14, 2020 – “It takes a village to raise a child”: More than 450 people from the educational, philanthropic, political and business communities in the Montérégie region of Quebec joined together on Valentine’s Day to prove the old saying right once again. Their goal: to help make sure local children have access to a nutritious breakfast every school morning. Held annually at Hôtel Mortagne in Boucherville, the event raised the tidy sum of $100,202 this year.

During the breakfast, the Club’s partners discussed various ways they could work together to do even more for the younger generation. Guests were treated to two touching presentations by students of Hubert-Perron School as well as a testimonial from Ines Badr, the site coordinator at Sainte-Claire School in Brossard. These were poignant reminders for partners of why their support for the Club, now in its 25th-anniversary year, is essential.

Highlights:

The event chair was Normand Besner, General Manager of Caisse Desjardins Pierre-Boucher, and the emcee was Nadia Bilodeau. The Déjeuner des Grands is a yearly celebratory gathering attended by the Club’s local partners.
In order to allow guests to reflect on what they are doing to make a difference in children’s lives and how the Club’s partners can collaborate, a panel discussion was held, featuring Daniel Germain (President and Founder of Breakfast Club of Canada), Judith Côté (Principal of Hubert‑Perron School) and Danielle Beaulieu (President and General Manager of Hôtel Mortagne).
The venue and the meal were provided courtesy of Hôtel Mortagne, as they have been every year for the past 14 years, in order to maximize the impact on local children. Hotel staff are also donating their time to serve the food.
Over the years, more than $700,000 has been raised by the Déjeuner des Grands.
Every year, Breakfast Club of Canada relies on the tremendous support of its South Shore Committee to seek out sponsorships and sell tickets for the event. It is largely due to their energy and enthusiasm that the Déjeuner des Grands continues to be a resounding success year after year.

Quotes:

“Three years ago, the breakfast program at Sainte-Claire School was on the verge of shutting down. They didn’t have anyone to fill the role of site coordinator. I told myself I couldn’t let that happen. I called to set up my first morning shift as a volunteer… and I haven’t looked back since. I’m incredibly lucky to watch as students enjoy a good, healthy breakfast every morning and leave full and happy. I’ve earned their trust, and they feel comfortable confiding in me. I’ve even helped some of them deal with bullying, which allows them be more focused in the classroom.”
– Ines Badr, site coordinator, Sainte-Claire School, Brossard, Quebec; mother of three children, law student and teller at Desjardins

“In the Montérégie region, close to 3,000 lucky children in 46 schools get a nutritious breakfast every morning before they start their school day. The reason we can contribute to the well-being of so many students is because of the support we get from our partners – the people who are driving and inspiring change in their communities. On behalf of all of our kids, I thank you from the bottom of my heart!”
– Tommy Kulczyk, General Manager, Breakfast Club of Canada

“I’m so pleased to see all these people joining forces for children. As a business leader, I can say there’s nothing more rewarding than watching employees embrace our core values and make them come to life. I couldn’t be prouder of our Desjardins staff members who volunteer their time and help make the Montérégie region such a wonderful place to learn, grow and live. I hope the Club keeps up their important and life-changing work for many years to come.”
– Normand Besner, Honorary Event Chair and General manager, Caisse Desjardins Pierre-Boucher

About Breakfast Club of Canada

Founded in 1994, Breakfast Club of Canada is a charitable organization that provides funding, equipment, training and support to school breakfast programs across the country. Celebrating its 25th anniversary this year, the Club is dedicated to ensuring every child starts their day with a nutritious morning meal in a safe and secure environment. Accredited by Imagine Canada as a trustworthy charity, Breakfast Club of Canada is present in 1,809 schools from coast to coast, feeding over 243,500 children every school morning. To learn more, visit breakfastclubcanada.org or find us on social media.

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For more information:
Justine Plourde
Communications Advisor, Public Relations
Breakfast Club of Canada
justine.plourde@breakfastclubcanada.org
1-888-442-1217, ext. 3369

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Half Sized Blog Element (Multi Author Style)

LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC

MONTREAL’S SOUTH SHORE BUSINESS COMMUNITY COMES TOGETHER TO SUPPORT KIDS

LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC

MONTREAL’S SOUTH SHORE BUSINESS COMMUNITY COMES TOGETHER TO SUPPORT KIDS

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LOCAL GOODNESS SERVED UP AT BREAKFAST PROGRAMS ACROSS QUEBEC

MONTREAL’S SOUTH SHORE BUSINESS COMMUNITY COMES TOGETHER TO SUPPORT KIDS

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